The Hummingbirds guide

for pet brands
Everyday creator Lauren in Des MoinesEveryday creator Graysen in HoustonEveryday creator Emily in CincinnatiEveryday creator Warda in Chicago

Show up where pet decisions are made: in local stores, at the shelf, and through trusted pet parents.

WHAT WE DO + WHY IT MATTERS

We help pet brands activate everyday creators (AKA hummingbirds) to build awareness and velocity in the exact retailers your customers shop.

Millennials = highest buying power
Business Insider
84% of Millennials don’t trust traditional ads
Impact.com
92% trust recs from people they know
Nielsen
85% of women drive household purchase decisions
Forbes
84–85% of U.S. retail sales still happen in physical stores
Statista

Real people. Real recommendations.

Real impact where it matters.

With 65K+ creators across 70+ cities and counting, your pet brand becomes part of real conversations in the exact places your products live.

Hummingbirds are everyday creators—students, parents, professionals, and social singles—unified by their love of discovering new brands at places like Sprouts, Target, Costco and more!

  • Authentic voices
  • Hyperlocal influence
  • Retail discovery magic
  • City-specific reach

Hummingbirds aren't influencers. They're everyday creators sharing authentic experiences.

Influencers
  • Polished broadcast reach
  • Global/niche audience
  • Feels like ads
  • Stops at the post
  • Guestimated retail activity
Hummingbirds
  • Real-life recommendations
  • Hyperlocal influence
  • Feels like word-of-mouth
  • Continues through verified purchase
  • Attributable retail velocity

Explore real campaigns

May 2026
20
77 Cities
potential reach
12,493
reel views
1,693
engagements
Campaign name:

✨🥣 Pour Some Joy In The Bowl — Reveal Is Mealtime Magic

Brand Goal:

Reveal partnered with Hummingbirds to celebrate its Bone Broth for cats, available both in-store and online. The campaign invited creators to capture satisfying pour shots and close-up texture moments, showcasing authentic reactions from curious cats going straight for the bowl and elevating everyday feeding into a premium feline experience.

May 2026
10
78 Cities
potential reach
4,053
reel views
1,213
engagements
Campaign name:

🦷✨ Healthy Mouth, Happy Pup — Meet Ark Naturals Protection+ 🐕💫

Brand Goal:

Ark Naturals partnered with Hummingbirds to highlight the importance of daily dental care with its Protection+ dental chews. The campaign invited creators to showcase this simple, daily habit, from excited chew moments to fresher breath and healthier smiles demonstrating how Protection+ helps target plaque, tartar, and bad bacteria to support a routine dogs actually enjoy.

May 2026
15
32 Cities
potential reach
10,769
reel views
1,880
engagements
Campaign name:

🛒💛 Snack Like You Mean It – Fillin Good Cat Treats Are Calling

Brand Goal:

"I and love and you" partnered with Hummingbirds to celebrate the launch of its Fillin Good Cat Treats at Sprouts. The campaign invited creators to grab the crunchy, functional treats from in-store end cap displays and share the full journey, from the "found it!" moment to the at-home taste test showcasing their cats going wild over the irresistible crunch and digestion, immune, and skin + coat support benefits.

May 2026
100
61 Cities
potential reach
39,972
reel views
3,797
engagements
Campaign name:

🛒🐶 Stocking Up on Tail Wags – NaturVet Health & Wellness at Walmart 💙✨

Brand Goal:

NaturVet partnered with Hummingbirds to celebrate its dog health & wellness lineup at Walmart, both in-store and online. The campaign invited creators to capture the full pet parent journey, from the "something's off" realization to finding the right allergy, digestion, or daily vitamin solution on the shelf, all the way through to those "this actually worked" feel-good routine moments.

May 2026
15
78 Cities
potential reach
5,964
reel views
740
engagements
Campaign name:

📦🐾 Knock Knock… It’s Blue Dog Bakery💙

Brand Goal:

Blue Dog Bakery partnered with Hummingbirds to celebrate the return of its Softies treats with a "More Treats, More Joy" campaign on Amazon. The campaign invited creators to capture authentic everyday moments, from excited pups sprinting to the delivery box to dramatic empty treat jar reveals, showcasing how easy Amazon reordering keeps the Softies stash (and the tail wags) coming.

Take it further.

Hummingbirds Offers product discovery and verified purchase experience

Creators get you noticed. Offers prove it moved.

Once your creator campaign is live, Offers adds the next layer. Create Offers tied to your SKUs at Costco, Target, Walmart, Whole Foods Market, and Sprouts. Our community discovers those Offers, tries your product, and uploads their receipt to verify the purchase. Every redemption shows up in the same dashboard as your creator campaign — content and velocity data, always in one place.

how hummingbirds works

Retail buzz—built from the ground up

The Hummingbirds dashboard with a campaign kick-off badge
01
Build your retailer campaign

Launch a targeted activation for hummingbirds to discover, review, and opt into.

Creator avatars around a campaign invite card
02
Choose your creators

Handpick hyperlocal creators in your key markets, or let our team match you.

A cash back offer card beside an offer redemptions tile
03
Add Offers to close the loop

Layer Offers onto your campaign to connect creator content to verified in-store purchases.

An engagement rate chart beside a reel and total reel views tile
04
Track results & reuse content

Review performance, then repurpose high-quality UGC across your digital channels.

Why it works for pet brands

Retail visibility
Activate creators (aka hummingbirds) in the retailers and cities you care about—building real momentum right at the shelf.

Real content, ready to use
Skip the overproduced shoots. Get authentic, brand-right content that’s made to reuse across your channels.

Low lift, high impact
Your lean team deserves a break. We make it easy to scale content without stealing time or resources.

Prove it moved
Layer Offers onto your campaign to see verified in-store purchases alongside your content, so your team has the velocity data it needs to keep investing confidently in word-of-mouth.

Trial > impressions—we drive in-store movement
Retailer support is key—we show up where you sell
Our creators are your consumers
We make your products part of the everyday scroll
Pet brands we work with

Join a growing list of brands tapping into everyday voices.

If you’re ready to amplify your retail launch, get authentic content and velocity, and actually reach your target customer in the cities that matter—let’s talk.

We’ll build a campaign that’s fully managed, fully scalable, and fully hummingbird-powered.

Tell us about your brand and retail goals.