Show up where food decisions are made: in local stores, at the shelf, and through trusted social voices.
With 65K+ creators across 70+ cities and counting, your food brand becomes part of real conversations in the exact places your products live.
Hummingbirds are everyday creators—students, parents, professionals, and social singles—unified by their love of discovering new brands at places like Sprouts, Target, Costco and more!
Hummingbirds aren't influencers. They're everyday creators sharing authentic experiences.
🦞✨ Lobster Night at Home, Done Right – Luke’s Lobster at Whole Foods 🍽️
Luke's Lobster partnered with Hummingbirds to spotlight its real, high-quality seafood, now available at Whole Foods. The campaign captured the in-store discovery moment, from spotting it on the shelf to bringing it home, showcasing how Luke's Lobster fits naturally into everyday routines, whether it's a quick lunch between meetings or an easy, no-fuss dinner.
💪🍫 Ready For More – Clean Protein Bars Just Hit Target 🛒✨
Ready partnered with Hummingbirds to spotlight its Clean Protein Bars, now available at Target. The campaign captured the in-store discovery moment, from the shelf find to the cart drop, showcasing how this smooth, indulgent bar with real macros and no artificial sweeteners fits seamlessly into everyday routines, from workouts to workdays.
🤎Treat Yourself First With Killer Brownie At Moe’s🌮🍫
Killer Brownie partnered with Hummingbirds to celebrate its collaboration with Moe's, spotlighting spontaneous, craveable indulgence moments. The campaign invited creators to capture real, unapologetic reactions, from parking lot bites to straight-from-the-counter moments, showcasing what it looks like to grab a Killer Brownie and truly live a little.
💪🍝Same Pasta Night, More Protein - Banza's NEW Wheat Protein Pasta Is At Target ✨🛒
Banza partnered with Hummingbirds to spotlight its new Wheat Protein Pasta and Mac & Cheese, now available at Target. The campaign captured the "wait...this is protein pasta?!" discovery moment, from the aisle find to the first bite at home, highlighting how this simple swap of semolina wheat and chickpeas delivers more protein without sacrificing the taste and texture everyone already loves.
🥜✨ Your New Chocolate Peanut Butter Obsession at Starbucks
MUSH partnered with Hummingbirds to spotlight its Chocolate Peanut Butter Protein Overnight Oats, now available in Starbucks coffee shop fridges. The campaign captured the discovery moment in-store, from spotting MUSH in the fridge to checking out alongside a coffee order, showcasing the ultimate power pair of caffeine for right now and MUSH to keep the energy going long after.
Creators get you noticed. Offers prove it moved.
Once your creator campaign is live, Offers adds the next layer. Create Offers tied to your SKUs at Costco, Target, Walmart, Whole Foods Market, and Sprouts. Our community discovers those Offers, tries your product, and uploads their receipt to verify the purchase. Every redemption shows up in the same dashboard as your creator campaign — content and velocity data, always in one place.
Launch a targeted activation for hummingbirds to discover, review, and opt into.
Handpick hyperlocal creators in your key markets, or let our team match you.
Layer Offers onto your campaign to connect creator content to verified in-store purchases.
Review performance, then repurpose high-quality UGC across your digital channels.
Retail visibility
Activate creators (aka hummingbirds) in the retailers and cities you care about—building real momentum right at the shelf.
Real content, ready to use
Skip the overproduced shoots. Get authentic, brand-right content that’s made to reuse across your channels.
Low lift, high impact
Your lean team deserves a break. We make it easy to scale content without stealing time or resources.
Prove it moved
Layer Offers onto your campaign to see verified in-store purchases alongside your content, so your team has the velocity data it needs to keep investing confidently in word-of-mouth.
If you’re ready to amplify your retail launch, get authentic content and velocity, and actually reach your target customer in the cities that matter—let’s talk.
We’ll build a campaign that’s fully managed, fully scalable, and fully hummingbird-powered.
