Campaign name:
🦞✨ Lobster Night at Home, Done Right – Luke’s Lobster at Whole Foods 🍽️
85.9K+
potential reach
11.7K+
reel views
747
engagements
38
licensed UGC
26.8
hours saved
The Hummingbirds guide
for food brands
Show up where food decisions are made: in local stores, at the shelf, and through trusted social voices.
WHAT WE DO + WHY IT MATTERS
We help food brands activate everyday creators (AKA hummingbirds) to build awareness and velocity in the exact retailers your customers shop.
Millennials = highest buying power
Business Insider
84% of Millennials don’t trust traditional ads
Impact.com
92% trust recs from people they know
Nielsen
85% of women drive household purchase decisions
Forbes
84–85% of U.S. retail sales still happen in physical stores
Statista
Real people. Real recommendations.
Real impact where it matters.
With 65K+ creators across 70+ cities and counting, your food brand becomes part of real conversations in the exact places your products live.
Hummingbirds are everyday creators—students, parents, professionals, and social singles—unified by their love of discovering new brands at places like Sprouts, Target, Costco and more!
- Authentic voices
- Hyperlocal influence
- Retail discovery magic
- City-specific reach
Hummingbirds aren't influencers. They're everyday creators sharing authentic experiences.
Influencers
- Polished broadcast reach
- Global/niche audience
- Feels like ads
- Stops at the post
- Guestimated retail activity
Hummingbirds
- Real-life recommendations
- Hyperlocal influence
- Feels like word-of-mouth
- Continues through verified purchase
- Attributable retail velocity
Explore real campaigns
Campaign name:
🧡🌱 Crunch Into Something Pea-licious With HIPPEAS! 🛒✨
82.4K+
potential reach
18.4K+
reel views
1.7K+
engagements
50
licensed UGC
35.8
hours saved
Campaign name:
🛒🐔 WILDE Buffalo Chips Are The Costco Find Everyone's Obsessing Over 💥
221K+
potential reach
23.2K+
reel views
3.0K+
engagements
60
licensed UGC
35.2
hours saved
Campaign name:
🥣 Big Granola Energy - Purely Elizabeth Original Salty-Sweet Granola Clusters Are At Costco!
226K+
potential reach
33.8k+
reel views
1.6k+
engagements
87
licensed UGC
46.8
hours saved
Campaign name:
🥜✨ Your New Chocolate Peanut Butter Obsession at Starbucks
435K+
potential reach
67,351
reel views
3,099
engagements
99
licensed UGC
64.7
hours saved
Take it further.
Creators get you noticed. Offers prove it moved.
Once your creator campaign is live, Offers adds the next layer. Create Offers tied to your SKUs at Costco, Target, Walmart, Whole Foods Market, Sprouts, and more. Our community discovers your Offer, tries your product, and uploads their receipt to verify the purchase. Every redemption shows up in the same dashboard as your creator campaign — content and velocity data, always in one place.
how hummingbirds works
Retail buzz—built from the ground up
01
Build your retailer campaign
Launch a targeted activation for hummingbirds to discover, review, and opt into.
02
Choose your creators
Handpick hyperlocal creators in your key markets, or let our team match you.
03
Add Offers to close the loop
Layer Offers onto your campaign to connect creator content to verified in-store purchases.
04
Track results & reuse content
Review performance, then repurpose high-quality UGC across your digital channels.
Why it works for food brands
Retail visibility
Activate creators (aka hummingbirds) in the retailers and cities you care about—building real momentum right at the shelf.
Real content, ready to use
Skip the overproduced shoots. Get authentic, brand-right content that’s made to reuse across your channels.
Low lift, high impact
Your lean team deserves a break. We make it easy to scale content without stealing time or resources.
Prove it moved
Layer Offers onto your campaign to see verified in-store purchases alongside your content, so your team has the velocity data it needs to keep investing confidently in word-of-mouth.
Trial > impressions—we drive in-store movement
Retailer support is key—we show up where you sell
Our creators are your consumers
We make your products part of the everyday scroll
Food brands we work with
Join a growing list of brands tapping into everyday voices.
If you’re ready to amplify your retail launch, get authentic content and velocity, and actually reach your target customer in the cities that matter—let’s talk.
We’ll build a campaign that’s fully managed, fully scalable, and fully hummingbird-powered.
Tell us about your brand and retail goals.