The Hummingbirds guide

for everyday goods brands
Everyday creator Lauren in Des MoinesEveryday creator Graysen in HoustonEveryday creator Emily in CincinnatiEveryday creator Warda in Chicago

From daily routines to trusted recommendations, show up where people decide what becomes part of their everyday life.

WHAT WE DO + WHY IT MATTERS

We help everyday goods brands activate everyday creators (AKA hummingbirds) to build awareness and velocity in the exact retailers your customers shop.

Millennials = highest buying power
Business Insider
84% of Millennials don’t trust traditional ads
Impact.com
92% trust recs from people they know
Nielsen
85% of women drive household purchase decisions
Forbes
84–85% of U.S. retail sales still happen in physical stores
Statista

Real people. Real recommendations.

Real impact where it matters.

With 65K+ creators across 70+ cities and counting, your everyday goods brand becomes part of real conversations in the exact places your products live.

Hummingbirds are everyday creators—students, parents, professionals, and social singles—unified by their love of discovering new brands at places like Sprouts, Target, Costco and more!

  • Authentic voices
  • Hyperlocal influence
  • Retail discovery magic
  • City-specific reach

Hummingbirds aren't influencers. They're everyday creators sharing authentic experiences.

Influencers
  • Polished broadcast reach
  • Global/niche audience
  • Feels like ads
  • Stops at the post
  • Guestimated retail activity
Hummingbirds
  • Real-life recommendations
  • Hyperlocal influence
  • Feels like word-of-mouth
  • Continues through verified purchase
  • Attributable retail velocity

Explore real campaigns

May 2026
20
33 Cities
potential reach
39,097
reel views
871
engagements
Campaign name:

💫🥤 Everyday Wellness, Upgraded – My Beam Picks For Real Life Moments 🛒

Brand Goal:

Beam partnered with Hummingbirds to celebrate its DREAM, GLOW, BIOTIC, and Beam KIDS lineup at Sprouts. The campaign captured the in-store discovery moment, from spotting Beam on shelves to bringing it home, showcasing how these products become part of an authentic everyday rhythm, whether it's winding down at night, resetting after a workout, or supporting gut health and kids' routines.

May 2026
50
77 Cities
potential reach
98,004
reel views
3,033
engagements
Campaign name:

🌿💊 Your Daily Ritual, Now In Walmart – Wellness Just Got Easier 🛒💚

Brand Goal:

Ritual partnered with Hummingbirds to celebrate the nationwide Walmart expansion of its Essential For Women Multivitamin. The campaign captured the in-store discovery moment, from spotting Ritual on shelves to adding it to cart, showcasing how the clean, clinically-backed, and traceably sourced multivitamin fits seamlessly into everyday routines, from morning habits to gym bag essentials.

May 2026
21
11 Cities
potential reach
9,563
reel views
530
engagements
Campaign name:

🛍️💚 🥑🔥 The Ingredient Upgrade Upgrade Your Pantry. Marianne's is 100% Pure.

Brand Goal:

Marianne's partnered with Hummingbirds to spotlight its Seed Oil Free Certified® avocado oil and organic beef tallow across multiple retailers including Fresh Thyme, Lunds & Byerleys, Erewhon, and more. The campaign captured the "I found it" discovery moment turned crave-worthy at home, highlighting Marianne's as the only Seed Oil Free Certified® avocado oil on shelves, backed by third-party testing and a Clean Label Project Purity Award with a high smoke point and neutral flavor built for real everyday cooking.

May 2026
25
78 Cities
potential reach
35,092
reel views
1,616
engagements
Campaign name:

🪥 Did You Forget Your Toothbrush Again? Grin’s Got Your Back 🎯✨

Brand Goal:

Grin Oral Care partnered with Hummingbirds to celebrate the launch of its Quicky Brush and Flosser Combo, now available at Target. The campaign invited creators to tell relatable "uh oh" stories that reveal Grin Quicky as the mess-free, on-the-go solution, capturing Target discovery moments and showcasing how the portable, pre-pasted combo fits seamlessly into road trips, festivals, gym runs, and busy mornings.

May 2026
15
78 Cities
potential reach
11,504
reel views
527
engagements
Campaign name:

🧺✨ Clean Laundry Era Activated – Molly’s Suds Just Hit Walmart 🛒💙

Brand Goal:

Molly's Suds partnered with Hummingbirds to celebrate its nationwide launch at Walmart, capturing that "I found it!" discovery moment in-store. The campaign showcased real routines and real results, from aisle find to cart add to that satisfying fresh-from-the-wash reveal at home highlighting how a cleaner, budget-friendly detergent fits seamlessly into everyday laundry day.

Take it further.

Hummingbirds Offers product discovery and verified purchase experience

Creators get you noticed. Offers prove it moved.

Once your creator campaign is live, Offers adds the next layer. Create Offers tied to your SKUs at Costco, Target, Walmart, Whole Foods Market, and Sprouts. Our community discovers those Offers, tries your product, and uploads their receipt to verify the purchase. Every redemption shows up in the same dashboard as your creator campaign — content and velocity data, always in one place.

how hummingbirds works

Retail buzz—built from the ground up

The Hummingbirds dashboard with a campaign kick-off badge
01
Build your retailer campaign

Launch a targeted activation for hummingbirds to discover, review, and opt into.

Creator avatars around a campaign invite card
02
Choose your creators

Handpick hyperlocal creators in your key markets, or let our team match you.

A cash back offer card beside an offer redemptions tile
03
Add Offers to close the loop

Layer Offers onto your campaign to connect creator content to verified in-store purchases.

An engagement rate chart beside a reel and total reel views tile
04
Track results & reuse content

Review performance, then repurpose high-quality UGC across your digital channels.

Why it works for everyday goods brands

Retail visibility
Activate creators (aka hummingbirds) in the retailers and cities you care about—building real momentum right at the shelf.

Real content, ready to use
Skip the overproduced shoots. Get authentic, brand-right content that’s made to reuse across your channels.

Low lift, high impact
Your lean team deserves a break. We make it easy to scale content without stealing time or resources.

Prove it moved
Layer Offers onto your campaign to see verified in-store purchases alongside your content, so your team has the velocity data it needs to keep investing confidently in word-of-mouth.

Trial > impressions—we drive in-store movement
Retailer support is key—we show up where you sell
Our creators are your consumers
We make your products part of the everyday scroll
Everyday Goods brands we work with

Join a growing list of brands tapping into everyday voices.

If you’re ready to amplify your retail launch, get authentic content and velocity, and actually reach your target customer in the cities that matter—let’s talk.

We’ll build a campaign that’s fully managed, fully scalable, and fully hummingbird-powered.

Tell us about your brand and retail goals.