The Hummingbirds guide

for beverage brands
Everyday creator Lauren in Des MoinesEveryday creator Graysen in HoustonEveryday creator Emily in CincinnatiEveryday creator Warda in Chicago

Drive in-store momentum through the influence of everyday creators.

WHAT WE DO + WHY IT MATTERS

We help beverage brands activate everyday creators (AKA hummingbirds) to build awareness and velocity in the exact retailers your customers shop.

Millennials = highest buying power
Business Insider
84% of Millennials don’t trust traditional ads
Impact.com
92% trust recs from people they know
Nielsen
85% of women drive household purchase decisions
Forbes
84–85% of U.S. retail sales still happen in physical stores
Statista

Real people. Real recommendations.

Real impact where it matters.

With 65K+ creators across 70+ cities and counting, your beverage brand becomes part of real conversations in the exact places your products live.

Hummingbirds are everyday creators—students, parents, professionals, and social singles—unified by their love of discovering new brands at places like Sprouts, Target, Costco and more!

  • Authentic voices
  • Hyperlocal influence
  • Retail discovery magic
  • City-specific reach

Hummingbirds aren't influencers. They're everyday creators sharing authentic experiences.

Influencers
  • Polished broadcast reach
  • Global/niche audience
  • Feels like ads
  • Stops at the post
  • Guestimated retail activity
Hummingbirds
  • Real-life recommendations
  • Hyperlocal influence
  • Feels like word-of-mouth
  • Continues through verified purchase
  • Attributable retail velocity

Explore real campaigns

May 2026
75
78 Cities
potential reach
204,000
reel views
6,439
engagements
Campaign name:

☕⚡Your Morning Coffee Just Got A Protein-Packed Upgrade — Meet Nurri Mocha At Target✨

Brand Goal:

Nurri partnered with Hummingbirds to spotlight its 30g Mocha Protein Shake, now available at Target. The campaign captured the full experience from aisle discovery to first pour, showcasing how this rich, thick, and satisfying shake transforms an everyday coffee routine into a functional, protein-packed ritual without the jitters.

May 2026
20
78 Cities
potential reach
10,338
reel views
1,937
engagements
Campaign name:

💫☕ Brain Boost Meets Coffee Run – RYZE Lattes At Target 🛍️🍵

Brand Goal:

RYZE Superfoods partnered with Hummingbirds to celebrate the launch of three new latte flavors — Ube, Matcha, and Chai — at Target. The campaign captured the "wait...I found it!" discovery moment in-store, followed by bringing the new latte home to become part of an everyday routine, showcasing the smooth, no-jitter energy from RYZE's functional mushroom blend.

May 2026
15
29 Cities
potential reach
28,108
reel views
1,561
engagements
Campaign name:

🎯🍄 Calm Energy Starts Here – Get your MUD\WTR at Target 💛

Brand Goal:

MUD\WTR partnered with Hummingbirds to spotlight its four Target-exclusive flavors, inviting creators to share their in-store discovery moments. The campaign showcased how MUD\WTR fits seamlessly into real life, from cozy morning pours to mid-day resets as coffee loyalists, mocha lovers, and Vanilla Chai newcomers evolved their routine into something more intentional.

May 2026
25
78 Cities
potential reach
74,425
reel views
2,856
engagements
Campaign name:

☀️🍹 The Ultimate Summer Sip? Oliver Winery Spritz Lineup ✨

Brand Goal:

Oliver Winery partnered with Hummingbirds to celebrate its "Summer of Spritz" lineup, available at Target. The campaign invited creators to showcase how Blood Orange, Strawberry Hibiscus, Ruby Red Grapefruit, and Peach Bellini Spritz fit seamlessly into their summer lifestyle, from Target runs to golden-hour hangs capturing bold flavors, bubbly pours, and effortlessly fun mini escapes.

May 2026
25
78 Cities
potential reach
17,603
reel views
1,786
engagements
Campaign name:

🍋💦 Leisure Hydration Is The Summer Vibe — Grab It While You’re at Target✨

Brand Goal:

Leisure Hydration partnered with Hummingbirds to celebrate its nationwide launch at Target, inviting creators to bring the brand into their everyday summer lifestyle. The campaign showcased how Leisure fits effortlessly into beach bags, pool totes, and weekend getaways, capturing chilled cans, sunny vibes, and those little magic moments, whether it's a picnic, hosting friends, or a spontaneous Target run.

Take it further.

Hummingbirds Offers product discovery and verified purchase experience

Creators get you noticed. Offers prove it moved.

Once your creator campaign is live, Offers adds the next layer. Create Offers tied to your SKUs at Costco, Target, Walmart, Whole Foods Market, and Sprouts. Our community discovers those Offers, tries your product, and uploads their receipt to verify the purchase. Every redemption shows up in the same dashboard as your creator campaign — content and velocity data, always in one place.

how hummingbirds works

Retail buzz—built from the ground up

The Hummingbirds dashboard with a campaign kick-off badge
01
Build your retailer campaign

Launch a targeted activation for hummingbirds to discover, review, and opt into.

Creator avatars around a campaign invite card
02
Choose your creators

Handpick hyperlocal creators in your key markets, or let our team match you.

A cash back offer card beside an offer redemptions tile
03
Add Offers to close the loop

Layer Offers onto your campaign to connect creator content to verified in-store purchases.

An engagement rate chart beside a reel and total reel views tile
04
Track results & reuse content

Review performance, then repurpose high-quality UGC across your digital channels.

Why it works for beverage brands

Retail visibility
Activate creators (aka hummingbirds) in the retailers and cities you care about—building real momentum right at the shelf.

Real content, ready to use
Skip the overproduced shoots. Get authentic, brand-right content that’s made to reuse across your channels.

Low lift, high impact
Your lean team deserves a break. We make it easy to scale content without stealing time or resources.

Prove it moved
Layer Offers onto your campaign to see verified in-store purchases alongside your content, so your team has the velocity data it needs to keep investing confidently in word-of-mouth.

Trial > impressions—we drive in-store movement
Retailer support is key—we show up where you sell
Our creators are your consumers
We make your products part of the everyday scroll
Beverage brands we work with

Join a growing list of brands tapping into everyday voices.

If you’re ready to amplify your retail launch, get authentic content and velocity, and actually reach your target customer in the cities that matter—let’s talk.

We’ll build a campaign that’s fully managed, fully scalable, and fully hummingbird-powered.

Tell us about your brand and retail goals.