From first swatches to trusted recommendations, show up where shoppers decide what makes it into their routine.
With 65K+ creators across 70+ cities and counting, your beauty brand becomes part of real conversations in the exact places your products live.
Hummingbirds are everyday creators—students, parents, professionals, and social singles—unified by their love of discovering new brands at places like Sprouts, Target, Costco and more!
Hummingbirds aren't influencers. They're everyday creators sharing authentic experiences.
🌟🌀 Defined, Bouncy, Happy Curls – Powered By Function of Beauty
Function of Beauty partnered with Hummingbirds to celebrate its Curly Hair Regimen. Creators showcased how the personalized formulas fit naturally into their routines, from full wash day rituals to styling sessions, spotlighting healthy-looking curls, enhanced definition, and that good hair day glow.
🧼 Calling All Skeptics: Ethique Beauty Solid Shampoos + Conditioners, Now in Target 🛒✨
Ethique partnered with Hummingbirds to celebrate the launch of its solid shampoo and conditioner bars at Target. The campaign captured the skepticism-to-belief journey, from spotting Ethique on the shelf to lathering up at home, showcasing how these concentrated, salon-quality bars deliver up to 30x more active ingredients than liquid formulas, replacing three bottles with one for a smarter routine for hair, wallet, and planet.
🛁💅 Walmart Run Turned Spa Day – Spongellé Mani-Pedi Magic ✨
Spongellé partnered with Hummingbirds to celebrate the launch of its Essentials Mani-Pedi Sets at Walmart. The campaign captured the "I found it!" aisle discovery moment through to a sudsy at-home reset, showcasing the rich lather and satisfying exfoliation that soften and nourish cuticles for a no-appointment-needed glow-up.
🧴🌿 Clean Girl SPF Era = Activated – Solara Suncare At Whole Foods ✨
Solara Suncare partnered with Hummingbirds to highlight its skincare-first, feel-good SPF made for sensitive skin. Creators shared how effortlessly it fits into everyday summer moments, from quick walks to full weekend plans, showcasing grab-and-go application, easy reapplication, and that confident, glowing feeling of clean, calming sun care that works with skin, not against it.
✨🎯From Target Shelf To Signature Look With Eco Style💚
Eco Style partnered with Hummingbirds to highlight its iconic styling gels, available at Target. Creators captured the full journey, from the in-store discovery moment to GRWM transformations and final looks, showcasing how the #1 styling gel brand in the U.S. strengthens, hydrates, and defines hair with reliable, long-lasting hold for every style and texture.
Creators get you noticed. Offers prove it moved.
Once your creator campaign is live, Offers adds the next layer. Create Offers tied to your SKUs at Costco, Target, Walmart, Whole Foods Market, and Sprouts. Our community discovers those Offers, tries your product, and uploads their receipt to verify the purchase. Every redemption shows up in the same dashboard as your creator campaign — content and velocity data, always in one place.
Launch a targeted activation for hummingbirds to discover, review, and opt into.
Handpick hyperlocal creators in your key markets, or let our team match you.
Layer Offers onto your campaign to connect creator content to verified in-store purchases.
Review performance, then repurpose high-quality UGC across your digital channels.
Retail visibility
Activate creators (aka hummingbirds) in the retailers and cities you care about—building real momentum right at the shelf.
Real content, ready to use
Skip the overproduced shoots. Get authentic, brand-right content that’s made to reuse across your channels.
Low lift, high impact
Your lean team deserves a break. We make it easy to scale content without stealing time or resources.
Prove it moved
Layer Offers onto your campaign to see verified in-store purchases alongside your content, so your team has the velocity data it needs to keep investing confidently in word-of-mouth.
If you’re ready to amplify your retail launch, get authentic content and velocity, and actually reach your target customer in the cities that matter—let’s talk.
We’ll build a campaign that’s fully managed, fully scalable, and fully hummingbird-powered.
