A look at the biggest flavors, functional trends, and standout brands our Hummingbirds team spotted while walking the Expo West show floor.

Why local influence, in-store visibility, and authentic UGC create measurable impact across retail channels.

In 2026, IRL experiential is becoming a true growth lever for CPG because real-world connection cuts through digital fatigue, tells a richer brand story, and fuels a compounding flywheel of offline moments turning into social proof, retail pull, and repeat purchase.

In 2026, everyday creators are driving real retail velocity by generating high-trust discovery that translates into measurable in-store sales, especially when campaigns are localized and creators actually shop products themselves.

The partnership expectations CPG teams need to know and how to work with creators who feel like real customers.

How seasonal moments, retail calendars, and real-life creators turn timing into a competitive advantage.

Social in 2026 is shifting away from follower counts and viral spikes toward share-driven growth and episodic content that builds real loyalty over time.

How everyday creators are reshaping in-store moments and turning recognition into real purchase behavior.

Why everyday creators, in-store moments, and local familiarity are reshaping how shoppers discover and choose brands in California.

Why everyday rituals, real-life eating content, and local creators are transforming the way consumers discover F&B brands.

Why GRWM culture, everyday rituals, and real-life creators are shaping the next era of Beauty & Wellness marketing.

A year of creators, campaigns, and community that showed up big.

The Numbers Are In — Everyday Creators Outperform at Every Level

How everyday creators are shaping discovery, trust, and retail movement.

Up to speed on the latest CPG marketing trends? Find out where influencers fit and learn how to use geo-targeted influencer partnerships to drive sales in 2025.

Learn how you can boost brand awareness, engage audiences in hyper-local markets, and increase CPG sales with Hummingbirds platform and creative partnerships.

A good consumer packaged goods (CPG) marketing strategy helps brands build awareness and drive sales. But the best strategies rely on creative partnerships.

Learn why social media is an important part of CPG marketing and see how brands use their online presence to boost awareness and drive sales!

Take a look at some of the best CPG marketing campaigns we’ve seen and learn why they were successful so you can emulate them in your future campaigns!

Influencer marketing helps consumer packaged goods (CPG) companies expand their reach and attract new customers with compelling and authentic social proof.