Hummingbirds 2025 Wrapped: A Year of Creators, Campaigns, and Community
Hummingbirds 2025 Wrapped ✨
A year of creators, campaigns, and community that showed up big.
If 2025 taught us anything, it’s this: thoughtful creator content doesn’t just perform, it connects. This year, Hummingbirds creators turned everyday moments into meaningful brand impact, showed up for one another, and raised the bar across every campaign they touched.
So consider this our 2025 Wrapped, a look back at the creators, campaigns, and community moments that made this year unforgettable.
🏆 Creator Awards: Celebrating the Standard-Setters
Across 1,600+ campaigns, a few creators stood out for the way they led, inspired, and delivered with intention.
🌟 Community Member of the Year
Charnel Dixon (@mrscharneld)
Voted by the Charm Community, Charnel is the definition of showing up. From supporting fellow creators to fostering connection, she made the Hummingbirds community stronger just by being in it.
🌟 Community Leaders of the Year
Nyla Montañez (@sa_modmama)
Yesenia Isabel (@yesenia_isabel4)
These two led by example all year long. They guided conversations, uplifted others, and embodied what values-driven creator leadership looks like in action.
🎥 Creator of the Year
Jennifer Lister (@farmacyrevolution_)
Recognized for standout creativity, consistency, and execution. Jennifer delivered high-quality, on-brief content that brands trusted again and again.
🛒 Campaign of the Year
Ansu Thomas (@withansu)
Awarded for a campaign that aligned strategy and storytelling to deliver exceptional creative impact.
These winners represent the heart of Hummingbirds: authenticity, excellence, and creators who care deeply about the work they put into the world.
📊 2025 Wrapped by the Numbers
This year wasn’t just meaningful, it was big.
1,645 total campaigns launched
That’s an increase of 428 campaigns year over year, representing 35.17% growth from 2024.
283 brands activated, with top campaign volume from Olipop, Destination Madison, Portillo’s, Bud & Mary’s, Fresh Thyme, and Proper Wild.
Campaign demand stayed strong:
63.59% of campaigns exceeded their expected creator count within 48 hours
47.6% did so within 24 hours
21,748 creators joined in 2025, bringing our total to 37,828 creators. This reflects a 135.25% increase from 2024.
60,220 posts published, resulting in 75,217 total pieces of content.
💛 Looking Ahead
2025 showed us what’s possible when creators bring intention, brands trust the process, and community leads the way. We’re incredibly proud of the work created this year and even more excited for what’s ahead.
Here’s to another year of raising the bar, together.
