Best of the Best: December Campaigns our Creators & Brands Loved
We closed out December with campaigns that were festive, flavorful, and full of cozy, creative energy. From holiday cookie magic with Tate’s and indulgent sips with Bird Dog, to playful, mix-and-match skincare with Pour Tous and brain-boosting mornings with Laird Superfood Creamer, creators brought personality and authenticity to every scroll. Seasonal wellness pops with OLIPOP Minis, calming holiday support from urmawm, spirited weeknight upgrades with Chakalaka, and ice cream moments with Hudsonville made everyday routines feel special.
Creators captured the joy of real-life celebrations, from in-store finds and fridge restocks to cozy nights in and festive gatherings, turning ordinary moments into content that felt shareable, fun, and undeniably seasonal.
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PRES
☕️✨Coffee and a Protein Boost? —That’s That PRÉS Magic🌞🏃♂️
This campaign gave creators a first look at PRÉS, the new protein cold brew gearing up for its debut at Sprouts. With an exclusive 50% off code, they experienced the product before anyone else, sharing the buzz as they sipped, reviewed, and introduced followers to the next big thing in functional coffee. From early-morning routines to pre-workout boosts and on-the-go moments, creators showcased how PRÉS fits naturally into daily life. A launch built on excitement, early access, and the energy of being part of something new before it hits the shelves.
Chakalaka Brands
🍲🌶️Bring the Heat to Holiday Dinners with Chakalaka (Original) Medium Blend🥄
This season, Chakalaka’s Medium 3-Pack Bundle brought bold, comforting heat to kitchens everywhere. As fall rolled into winter, creators highlighted how this vibrant South African stew elevated holiday dinners, cozy weeknight meals, and festive gatherings with its rich, hearty flavor. From potluck prep to show-and-tell cooking moments, the campaign celebrated spice, warmth, and the joy of sharing dishes that bring people together.
Olipop
🤩🧃 OLIPOP’s Iconic Flavors Just Got Mini – And They're NOW Only $1 at Walmart?! 💥🚨
This season, OLIPOP Minis added a playful pop to everyday wellness with their adorable 7.5oz cans—now just $1 at Walmart. Creators showcased how these mini sodas fit into real life, from lunchbox essentials and on-the-go sips to satisfying snack-station restocks and colorful fridge makeovers. With all the flavor and gut-friendly goodness of the full-size cans in a tiny package, the campaign celebrated small moments, big wellness wins, and the joy of discovering a feel-good treat right in the Walmart aisle.
happy coffee
🫐☕ Berry Your Soul in This Cup – Meet the Coffee That Tastes Like Brunch Dreams💭✨
Happy’s limited-edition Berry Necessary coffee brought a burst of brightness to slow mornings and weekend brunch rituals. Creators highlighted the blend’s vibrant blueberry notes and smooth Brazilian and Colombian beans, capturing the pure delight of that first sip and the cozy moments that followed. From brunch-table aesthetics to laid-back morning routines, the campaign celebrated joyful brewing, berry-kissed flavor, and the excitement of a short-run roast. A coffee drop that turned everyday sipping into a scene your followers couldn’t help but lean into.
Hudsonville
🎁 🍦 A Holiday Favorite—Scoop into the season with Hudsonville Ice Cream! ❄️✨
Hudsonville Ice Cream turned every gathering into a feel-good favorite. With real ice cream made from fresh milk and cream plus all the swirls, chunks, and mix-ins people crave, creators showed how easy it is to become the MVP of any moment just by showing up with Hudsonville in hand. From Peppermint Stick at cookie swaps to Triple Peanut Butter Cup during holiday movies, to transforming an ordinary weeknight into something a little more magical, the campaign spotlighted real moments shared over creamy, nostalgic, joy-packed scoops. A celebration of community, comfort, and the freezer pick that always delivers holiday cheer. 🍨🎄💫
Pop & Bottle
💚🎯 Fridge Find of the Season: Matcha Almond Milk Lattes at Target!🍵✨
Pop & Bottle’s creamy Matcha Almond Milk Lattes brought a fresh wave of feel-good energy to creators’ daily rituals. With clean ingredients and three crave-worthy flavors—Classic Matcha, Strawberry Matcha, and the new Peppermint Matcha—this campaign highlighted the joy of discovering them chilled in Target’s refrigerated aisle and bringing them home to elevate everyday moments. From in-store finds to serene at-home matcha rituals, creators showcased the sip, the style, and the soothing boost that makes Pop & Bottle a must-have indulgence. A celebration of clean ingredients, gentle energy, and matcha made irresistible.
Tate’s Bakeshop
🎄Tate’s Bake Shop – The Sweetest Holiday Sidekick 🍪✨
Creators have been bringing Tate’s Holiday Cookie Collection to life, showing how effortlessly these crisp, craveable cookies fit into real holiday moments. 🍪✨ From in-store pickups to kitchen-counter celebrations, gift-wrapping sessions, and cozy nights in, their videos captured Chocolate Chip, Ginger Snap, Chocolate Toffee, and Peppermint Bark in all their festive glory. The campaign celebrated shared bites, simple joys, and the timeless charm of Tate’s—turning everyday moments into holiday memories that feel warm, joyful, and irresistibly snackable.
Urmawm
🎁 THRIVE This Holiday Season with urmawm 🍃
Creators have been showing how urmawm’s Pocket Packs make the holidays a little easier, a little calmer, and a lot more manageable. ✨🎄 From powering through gift wrapping and meal prep with urfocus, to unwinding after long travel days with urchill, and settling into deep, restful nights with ursleep, their content highlights real, festive moments made smoother with THC + CBD support. The campaign celebrated staying grounded through the seasonal hustle, giving followers a peek at how urmawm fits naturally into holiday routines and helps creators stay centered, calm, and ready for whatever the season brings.
Bird Dog
✨ Cheers to the Season - Bird Dog Whiskey Delivers Festive Flavor in Every Sip 🥃
Creators have been bringing the festive spirit to life with Bird Dog’s bold, fruity flavors, showing how these bottles add cheer to every holiday moment. 🎄✨ From crafting standout cocktails at parties to cozying up by the fire, their content highlighted the fun, vibrant, and flavorful ways Bird Dog fits into seasonal celebrations. With Peach, Grape, and other seasonal flavors taking center stage, the campaign celebrated festive recipes, cozy vibes, and the joy of sipping something both playful and memorable. 🍹🍑🍇
Pour Tous
🌟🎨It’s Time to Create Your Perfect Serum Combo! 💧
Creators have been showcasing Pour Tous as the skincare game-changer that puts customization and fun front and center. 🧴💦✨ With a silky base serum and three mix-and-match boosters—Shimmer for glow, Hydration for moisture, and more—their content highlighted how every combination lets skin reflect exactly what it needs that day. Playful, smart, and full of personality, these videos captured creators experimenting, showing off routines, and inspiring their audiences to try a skincare experience that’s totally their own. Pour it. Drop it. Press it. Glow. 💖
Laird
☕ Laird Superfood Creamer at Whole Foods ☁️✨ Creamy, Clean & Now In Stores Nationwide! 🛒🌿
Creators have been sharing the first-sip excitement of Laird Superfood’s new liquid creamer, capturing the creamy, plant-based goodness straight from Whole Foods shelves. 🍄☕ From in-store finds to beautifully brewed cups at home, their content highlighted the clean, organic ingredients, brain-boosting Lion’s Mane, and the absence of seed oils or artificial additives. This campaign celebrated discovering a creamer that elevates every cup, showing audiences how to enjoy a delicious, feel-good coffee moment that’s as nourishing as it is indulgent.
Portland Pet Food
🐶 Big News for The Most Special Pups – Dog Meal Pouches are Coming to Publix!
Creators have been showing off fresh, shelf-stable dog meals that make mealtime easy, tasty, and convenient for pets and their humans alike. 🐾🎥 From playful mealtime moments to energetic pup reactions, their Reels highlighted the three varieties now available at Publix, focusing on freshness, convenience, and pet-approved flavor. This campaign celebrated happy, healthy pets, fun content that feels natural, and making it simple for followers to bring these meals home for their four-legged friends—no unboxings needed, just pure appetite and excitement.
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