Cart Culture: Social Signals & Social Strategy for 2026 CPG Feb 3 Written By Ansley Wood TL;DR: The 3 Big Shifts Shaping Social in 2026 Followers Matter Less. Shares Matter More. Follower count is now largely a vanity metric. Algorithms prioritize discovery feeds over chronological following. Shares, saves, and sends are stronger indicators of brand health than follower growth. Virality is an outcome — not a strategy. Sustainable growth beats one viral spike. Episodic Content Drives Intent & Loyalty Series-based content increases return visits and search behavior. Audiences are tuning in like they would for TV — platforms are signaling a shift toward longer-form storytelling. Turning standalone posts into structured “Episode 1, Day 1” formats creates momentum and retention. Bridge Social & Real Life for Deeper Connection Consumers crave in-person community and human connection. Experiential activations work best when they collect data (email/follow) and generate shareable content. Send people + product — not just samples — to create memorable brand moments. unlock the full 2026 social signals & strategy recapAccess the complete webinar recap, including key takeaways, examples, and a detailed table of contents to explore every insight. turn retail milestones into community powered momentum let's talk Ansley Wood
Cart Culture: Social Signals & Social Strategy for 2026 CPG Feb 3 Written By Ansley Wood TL;DR: The 3 Big Shifts Shaping Social in 2026 Followers Matter Less. Shares Matter More. Follower count is now largely a vanity metric. Algorithms prioritize discovery feeds over chronological following. Shares, saves, and sends are stronger indicators of brand health than follower growth. Virality is an outcome — not a strategy. Sustainable growth beats one viral spike. Episodic Content Drives Intent & Loyalty Series-based content increases return visits and search behavior. Audiences are tuning in like they would for TV — platforms are signaling a shift toward longer-form storytelling. Turning standalone posts into structured “Episode 1, Day 1” formats creates momentum and retention. Bridge Social & Real Life for Deeper Connection Consumers crave in-person community and human connection. Experiential activations work best when they collect data (email/follow) and generate shareable content. Send people + product — not just samples — to create memorable brand moments. unlock the full 2026 social signals & strategy recapAccess the complete webinar recap, including key takeaways, examples, and a detailed table of contents to explore every insight. turn retail milestones into community powered momentum let's talk Ansley Wood
