Community for everyday creators
We’re doing things differently at Hummingbirds by creating a community called The Charm, a safe and supportive online space dedicated to connecting everyday creators to the people, resources, and opportunities they need to grow themselves and their communities.
Why join The Charm?
After you complete your first campaign inside the platform, you’ll get access to join The Charm. Here’s why 2500+ Hummingbirds chose to join:
Grow your reach
Learn how to create highly engaging, authentic content.
Find your people
Connect with like-minded creators and grow together.
Get exclusive perks
Expect exclusive campaign opportunities, experiences, and swag, for participating in the community.
Be part of something positive
Join a welcoming space built around authenticity and respect.
Our community values
Positivity
We are passionate about uplifting our community. Creating negative social media posts or being disrespectful to one another is not what we're about. Our community thrives on positive, enthusiastic champions who support and inspire each other.
Authenticity
Whether you’re plugging into a Community Campaign like National Bookstore Day or you’re posting about the newest sauce you found at the grocery store, we want you to create from your unique POV and creative lens. Be true to yourself, it’s what makes this community great
Accountability
When you engage in a campaign, we expect you to honor your commitment and show up for the business or brand like you said you would. Not completing a campaign will affect your eligibility for future campaigns.
You have questions,
we have answers
When you sign up as a hummingbird & connect your Instagram, you’ll see available campaigns. You can hit “interested” in the ones you genuinely would love to post about on social media and brands will select you if they want to collaborate.
A campaign is like a job posting. A brand might be looking for 10 hummingbirds to visit Whole Foods and grab their new beverage to try and share. Selected hummingbirds would get a $50 gift card to Whole Foods with the request to create an Instagram Reel of their experience.
Hummingbirds is all about in-kind campaigns. We almost exclusively offer retail-specific gift cards or other forms of digital gift cards.
Yes! As a hummingbird, you decide which campaigns to join. Express interest in the ones that excite you, skip the rest, and there’s no minimum required — you’re in control of your bird experience.
The brands we work with have different criteria. Some are only looking for 10 hummingbirds in a specific city. Others want hundreds of millennial moms to try and share a product. If you express interest in the campaign, brands will likely look at your followers, engagement on your content, and the style of your posts to see if you’re a good brand fit.
It’s free for you to join! We only charge the brands we work with.
We send the newest campaigns straight to your inbox every Tuesday! That’s your weekly drop of opportunities to join brand campaigns. Can’t wait until then? Jump into your dashboard anytime to browse what’s live.
We probably will be soon!
We’d love to assist! Head over to our Knowledge Base where you can find more info or contact us directly.