The actual number of how many advertisements we see a day is up in the air, but it is enough that we have become numb to the messages we see every day.
How do you cut through the noise in your own local marketing efforts? By using real, local people as your distribution channel! Let us dive into the key ways you can reach consumers where they are already spending time and making decisions today.
1. work with your own customers
Your own customers are the most authentic people you could tap into. They are likely already your biggest fans, sharing you with their friends, neighbors, and coworkers. They are engaging with your offerings likely on a regular basis so they can speak most genuinely about the experience.
2. content creators and influencers
Add in content creators and influencers who align with your brand to get your next best authentic marketing channel. We know that 92% of people trust friends and family over all other forms of advertising. A content creator is someone's friend. An influencer is a person who likely has followers who trust their recommendations, their thoughts, and their ideas.
3. IRL Moments
Where does your brand show up in real life? There are certain activations you can do at events your ideal customers go to like a music festival. You have an incredible opportunity to build relationships with attendees.
As you consider your local marketing approach, consider adding one of these advertising channels which puts authenticity front and center.