Influencer marketing KPIs help you gauge how successful your influencer campaign is. Learn what KPIs are important to consider and how to measure them!

Emily chats with Kelly Bennett, brand strategist and advisor at With Kelly Bennett and host of the Emerging Brands Podcast. Kelly Bennett is a brand strategist and advisor launching CPG food & beverage brands. We chat through ways to position your brand for success in terms of packaging and branding as well as how to prioritize storytelling and the purpose when marketing your brand.

An influencer brief outlines all of the important information creative partners need for a successful campaign. Start with our free template to create your own!

In this week's discussion, Emily chats with Brandon Puszkiewicz, a program manager for the Indiana Chapter of the American Foundation for Suicide Prevention and Scott Soltys-Curry, creator of the Indianapolis Coffee Guide. Brandon and Scott share insights on the power of community, the importance of being connected to your collaboration, and how small ideas can lead to large-scale positive change.

In this week's discussion, Emily chats with Sara Croft, the Co-Founder and CEO of Five Four, a growth agency for early-stage founders and founder-led businesses. Sara offers insights on experimentation, community-led growth, and preparing clients for fundraising, product launches, and revenue growth.

Is influencer marketing dying? Definitely not. But with audiences craving authenticity, micro and local influencers now rule social media platforms like Instagram.

Learn what the most common types of user generated content are and see successful examples for each type to learn what sets good UGC apart from the rest.

In this week's discussion, Emily chats with Jessyca Dewey, the founder of The Y Collective, a social-first digital marketing agency working with CPG better for you brands. She discusses her journey from working in-house at brands like Califia Farms and VaynerMedia to starting her own agency, emphasizing the importance of integrated marketing approaches for smaller brands.

Ask micro influencers these 8 questions before partnering with them for your campaign. Or, work with Hummingbirds and get matched with local influencers!

Learn how to create an unboxable influencer seed kit that will excite social media users. Plus, take a look at a few inspiring campaigns.

Learn how content seeding helps you level up your distribution efforts by leveraging influencer networks to expand reach and maximize the impact of content.

Learn what product seeding is, find out how it works, and understand why it’s a beneficial marketing strategy for CPG brands!

When brands look for creative partnerships they use UGC apps to find creators. If you aren’t on those apps, you could miss out on partnership opportunities.

A good consumer packaged goods (CPG) marketing strategy helps brands build awareness and drive sales. But the best strategies rely on creative partnerships.

Learn why influencer seeding is still a good marketing tactic and get advice on how to drive brand engagement and awareness with influencer gifting.

Learn why social media is an important part of CPG marketing and see how brands use their online presence to boost awareness and drive sales!

Take a look at some of the best CPG marketing campaigns we’ve seen and learn why they were successful so you can emulate them in your future campaigns!

Influencer marketing helps consumer packaged goods (CPG) companies expand their reach and attract new customers with compelling and authentic social proof.

Understand the key differences between brand ambassadors and influencers so you can decide which type of partner is best for your brand!

Learn about the pros and cons of hiring a user generated content agency and make an informed decision about if it’s the right investment for your business.