featured
blog posts
Guide to finding and engaging local influencers
Learn how you can find influencers in your area. Plus, get tips on vetting and engaging them to maximize your marketing efforts' impact.
Hummingbirds share their love for Jaju Pierogi
Jaju Pierogi brings traditional Polish cuisine to households across the country! Hummingbirds tried the pierogies and shared their experiences on social media.
5 best influencer search tools
Browse our shortlist of the best influencer search tools on the market. Then, find out why partnering with Hummingbirds is a better investment.
small business owner's guide to influencer outreach
Learn how to put your best foot forward when reaching out to influencers and make them excited about working with your small business.
What is Influencer database software?
Learn what influencer database software is and what it can do. Plus, find out if local brand partners are a good alternative to influencers for your business.
Aligning Values & Leveraging Creativity in Partnerships
Catherine Baxter is the CEO and founder of Nettie, well known for their products tailored to pickleball lovers. She shares her experience building a pickleball based brand, the power of leveraging your local community and how key collaborations that align with your values can exponentially impact your growth.
Hummingbirds get crunchy with MingsBings
After giving MingsBings a try, the Hummingbirds were hooked! For those seeking a quick, nutritious meal or a delightful snack, these crispy Chinese flatbreads are a perfect choice.
Staying Authentic while Scaling a CPG Brand
In this episode, Nola discusses her responsibilities as CMO, the tactics used to reach new customers and generate sales, and maintaining authenticity as a brand while growing rapidly!
Building a Holistic Local Marketing Strategy
Sarah Cucchiara is the VP of Sales and Marketing at Tiger Pistol. In this episode, Sarah discusses how to put the pieces together and create a local marketing strategy for your brand that responds to current innovation while maximizing the impact you’re already seeing.
Transitioning from Events to Ecommerce
Emily Harpel is the Founder and CEO of Art of Sucre, a luxury cotton candy company. They discuss building an events-based business and transitioning to ecommerce in the wake of the pandemic, her approach to social media and collaborations and more!
Local PR for CPG Brands & Beyond
Delaney Vetter is an independent consultant specializing in PR and copywriting for brands in the Food & Beverage and CPG space. They discuss the evolving landscape of PR, her approach to securing press opportunities for brands of all shapes and sizes, and the power of storytelling in brand messaging.
The Power of Everyday People in Influencer Marketing
This week, Emily chats with fellow co-founder and COO at Hummingbirds, Charise Flynn. They discuss the origin story of Hummingbirds, the value of leveraging everyday people as brand advocates, and answer all your questions about Hummingbirds.
introducing the local marketing school podcast
Emily Steele hosts the Local Marketing School podcast! It helps brands, big and small, looking to drive local traffic understand how others like them do their marketing, including the tools they can use to creatively put themselves in the minds of consumers in specific communities.
Do’s and Don'ts of Building a Community-Centric Brand
In places where people are the megaphone, local businesses are a bigger part of the conversation. But there is a big difference between businesses that understand “community” as a place to put a billboard versus networking potential.
omaha hummingbirds WERKout with SPENGA SW Omaha
SPENGA invites hummingbirds to try their unique workout and share results.
How social media partnerships aid businesses
In today’s social economy, connected customers are influenced—and infl’s credibility.
How nano influencers fit in your marketing strategy
What is a nano influencer? Learn how they can amplify your marketing.
What celebrity influencer marketing is and how it impacts society
Understand the role of celebrity influencers and their societal impact.
what is a macro influencer and how can brands work with them?
Macro influencers are the second largest group in terms of follower count. Integrating them into your influencer marketing strategy is a smart decision if your goal is reach and awareness!
what is mid-tier influencer marketing?
Mid-tier influencers are powerhouses of information and entertainment. Discover what they are and if your brand should consider working with them.
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