Best of the Best: May Campaigns our Creators & Brands Loved
We’re closing out May with a look at the campaigns that brought flavor, function, and feel-good moments to life. From creamsicle sips and nostalgic cereals to self-care staples and hydration heroes, our creators turned everyday finds into scroll-stopping content. These brands didn’t just show up on shelves – they showed up in real moments, shared by real people.
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Olipop
🍊✨🍦 Back & Better Than Your Childhood Creamsicle - OLIPOP Orange Cream is Here to Stay! ☀️🥤
Hummingbirds celebrated the return of summer’s dreamiest sip with OLIPOP’s Orange Cream – now back for good and stocked at Target! They channeled sunny vibes and childhood nostalgia with content that paired the gut-friendly soda with golden hour hangs, beach days, and park picnics. This campaign spotlighted the creamy-citrus magic of an iconic flavor making its long-awaited comeback.
tonymoly
🛁💦 Your Everything Shower Just Got Cheekier with Plum Bum 🍑🧖♀️
Hummingbirds got glowing with TONYMOLY’s new Plum Bum Peptide Body Collection, now available at Ulta! They highlighted how this vitamin C- and peptide-powered lineup – featuring a serum, body wash, and exfoliating bar – hydrates, firms, and smooths for bouncy, radiant skin. Their content captured the juicy, feel-good results of this clinically proven collection and showed why it's a full-body glow-up worth adding to your routine.
Seven Sundays
🥣✨ Cereal So Real, It Skipped the Sunday Scaries—Seven Sundays Is Serving Main Character at Walmart 🌞🍯
Hummingbirds brought fresh energy to the cereal aisle with Seven Sundays, now on shelves at Walmart! From Real Cocoa to Maple Sea Salt and Simply Honey, they shared how these junk-free Oaties make better mornings possible – whether poured into a bowl, layered into a parfait, or snacked on straight from the box. Their content proved that clean, craveable cereal isn’t just for kids – it’s for anyone ready to upgrade their breakfast.
Serendipity Ice Cream
🍨 Share the Scoop — Serendipity Ice Cream Supports Mental Health Awareness Month 💚
Hummingbirds scooped up sweet moments with Serendipity Ice Cream, co-owned by Selena Gomez and inspired by the legendary NYC dessert spot, Serendipity3. From the world-famous Frozen Hot Chocolate to other indulgent flavors, creators highlighted the joy of real ingredients, nostalgic treats, and freezer finds worth sharing. Their content brought the magic of dessert time to life – one creamy, dreamy bite at a time.
Athena Club
💕🛍️ Unlock Body Bliss—Athena Club Expanded Into Body Care And It Smells Amazing, Now At Target! 🛁✨
Target shelves got a little brighter with the arrival of Athena Club’s new body care lineup. Creators stepped into self-care mode with their clean, high-performing Body Wash and Deodorant, showing off how easy it is to feel fresh, confident, and totally put together. From bathroom shelfies to post-shower routines, this campaign proved that elevated body care belongs in every cart.
Happy Cow
🐄🍫 Can’t Do Dairy? Moo-ve Over—Happy Cow Fixed That. 🐮✨
From pizza nights to after-school treats, creators showed how Happy Cow makes dairy delicious again – without the discomfort. Their content highlighted real-life moments where this chocolate lactase supplement saved the day, from grilled cheese cravings to spontaneous ice cream runs. With products for both kids and adults now available in Target’s supplement aisle, Happy Cow proved to be a must-have for dairy-loving families.
Mighty Soda
🥤💥 Sip Happens—Mighty Soda’s Here to Upgrade Your Bubble Game. ⚡🍓
Mighty Soda made a bold first impression on Amazon, and our creators brought the fun. With vibrant, retro-inspired content and flavor-forward reviews, they showed how this gut-healthy soda – powered by pre-, pro-, and post-biotics – fits right into everyday moments. From mealtime pairings to nostalgic sips, this campaign brought fresh energy to functional fizz.
drip drop
👀⚡ Found at Costco.com: Meet Your Hydration Glow-Up—DripDrop’s 40ct Electrolyte Mix! 🍉🍋
Hummingbirds showed how hydration gets a major upgrade with DripDrop Zero Sugar, now available in a 40-count variety pack exclusively on Costco.com! They spotlighted how this doctor-developed formula – packed with 3x the electrolytes of sports drinks and zero sugar – fits seamlessly into busy days, workouts, travel, and more. Their content made it clear: fast, effective hydration is just a click away.
Humm Kombucha
⚡ Gut Health So Good, It Deserves a Standing Sip 👏🥭
Hummingbirds cracked open tropical vibes with Humm Kombucha’s Mango Passionfruit 8-pack, now at Costco! Their content highlighted how this fruity, fizzy favorite delivers 2 billion probiotics, no added sugar, and a gut-friendly boost with every sip. From soccer practice to snack time, Humm proved it’s the ultimate feel-good refreshment for every part of the day.
Organic Valley
🫶☕Oat of This World Coffee Starts Here 🌍🌾
Local creators embraced slow mornings and smooth sips with Organic Valley’s Non-Dairy Oat Creamer – crafted with organic oats, clean ingredients, and just the right touch of sweetness. Their content highlighted how this simple, pesticide-free creamer makes every cup feel intentional, fueling routines with a creamy boost that’s as honest as it is delicious.
Luma & leaf
✨💐 A Mother’s Day Glow-Up? Say Less—Fresh Lift Is Lifting the Bar. 💆♀️🌿
Local creators embraced the season of self-care with Luma & Leaf’s Fresh Lift Moisturizer, now available at Whole Foods. With a focus on clean, plant-powered ingredients and effortless luxury, their content highlighted how this nourishing moisturizer is the perfect pick for gifting, glowing, or both.
ELLENOS YOGURT
🍫🫐 Spoon First, Ask Questions Later—Ellenos' New Flavors Just Dropped at Whole Foods! 🛒✨
Birds across the country are digging into Ellenos Yogurt’s newest flavors – Blueberry Pomegranate and S’mores – now scooping onto Whole Foods shelves nationwide! With rich, creamy texture and real, indulgent ingredients, creators showcased how these bold new flavors turn everyday snacking into something seriously crave-worthy. Whether it’s a sweet start to the day or a dessert-worthy spoonful, Ellenos delivers a deliciously thick upgrade.
Walmart
🍓🎂 Cake That’s Sweet, Chic, & Surprisingly from…*click to find out! 🧁📍
Sweet Ivory just dropped the perfect treat at Walmart – their new vanilla cake! With its lightly frosted, “naked” look and versatile flavor, this cake is ready for birthdays, brunches, or any “just because” moment. Creators are putting their personal spin on it with toppings, add-ons, and creative twists that show how Sweet Ivory makes any gathering sweeter.