A look at the biggest flavors, functional trends, and standout brands our Hummingbirds team spotted while walking the Expo West show floor.

Why local influence, in-store visibility, and authentic UGC create measurable impact across retail channels.

Creators captured the joy of everyday wins, from easy breakfast boosts and protein-packed dinners to mindful hydration and self-care rituals, turning ordinary routines into shareable, inspiring content that set the tone for a fresh year.