Spotlight

OLIPOP

OLIPOP has partnered with Hummingbirds across an incredible 40 creator campaigns—spotlighting new product launches and retail moments in Sprouts, Costco, Sam’s Club, Circle K, Target, Whole Foods, Walmart, Kroger, and more. From the nostalgic Orange Cream launch to the Spongebob Pineapple Paradise flavor and Costco variety packs, creators have helped fuel OLIPOP’s nationwide momentum with authentic, joyful content that pops right off the shelf.

June 2025 • Sam’s club • 26 cities

💫 Sippin’ Pretty Starts at Sam’s—Grab the New OLIPOP Variety Pack! 🍊

creators activated

reel views

48,686

68

2,958

141

engagements

pieces of repurposable UGC

ABOUT the campaign

You’ll head to your local Sam’s Club, grab the exclusive 12-pack variety, and share your content experience with a focus on the product’s in-store presence and digestive health support.

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See how our creators (we call them hummingbirds) turn retail shelves into scroll-stopping moments, with beverage campaigns from OLIPOP, Lemon Perfect, and more.

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see how leveraging everyday creators can drive awareness for your brand

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