OLIPOP
OLIPOP has partnered with Hummingbirds across an incredible 40 creator campaigns—spotlighting new product launches and retail moments in Sprouts, Costco, Sam’s Club, Circle K, Target, Whole Foods, Walmart, Kroger, and more. From the nostalgic Orange Cream launch to the Spongebob Pineapple Paradise flavor and Costco variety packs, creators have helped fuel OLIPOP’s nationwide momentum with authentic, joyful content that pops right off the shelf.
June 2025 • Sam’s club • 26 cities
💫 Sippin’ Pretty Starts at Sam’s—Grab the New OLIPOP Variety Pack! 🍊
creators activated
reel views
48,686
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2,958
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engagements
pieces of repurposable UGC
ABOUT the campaign
OLIPOP partnered with Hummingbirds to spotlight its exclusive 12-pack variety available at Sam’s Club. The campaign encouraged creators to capture their in-store experience — from spotting the display to stocking up — while highlighting OLIPOP’s delicious flavors and its functional benefits for digestive health.
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See how our creators (we call them hummingbirds) turn retail shelves into scroll-stopping moments, with beverage campaigns from OLIPOP, Lemon Perfect, and more.
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