Spotlight

Cure Hydration

Cure Hydration has partnered with Hummingbirds across four creator campaigns to spotlight their clean, functional hydration in retailers like Whole Foods, Fresh Thyme, Meijer, and H-E-B. From seasonal moments like “Fall Back Into Hydration” to summer wellness walks, creators have shared authentic stories that boost awareness and inspire everyday hydration habits.

august 2025 • Whole foods • 7 cities

🚶‍♀️🛒 Wellness Walk Starts Here—Hydrate with Cure from Whole Foods ✨ 💧

creators activated

reel views

19,712

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2,249

71

engagements

pieces of repurposable UGC

ABOUT the campaign

This campaign invites you to showcase your in-store Whole Foods experience and highlight your favorite flavors from Cure’s adult and/or kids lines. It’s all about showing how Cure fuels your springtime hustle—wherever life takes you.

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See how our creators (we call them hummingbirds) turn retail shelves into scroll-stopping moments, with beverage campaigns from OLIPOP, Lemon Perfect, and more.

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