Cure Hydration
Cure Hydration has partnered with Hummingbirds across four creator campaigns to spotlight their clean, functional hydration in retailers like Whole Foods, Fresh Thyme, Meijer, and H-E-B. From seasonal moments like “Fall Back Into Hydration” to summer wellness walks, creators have shared authentic stories that boost awareness and inspire everyday hydration habits.
august 2025 • Whole foods • 7 cities
🚶♀️🛒 Wellness Walk Starts Here—Hydrate with Cure from Whole Foods ✨ 💧
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ABOUT the campaign
Cure partnered with Hummingbirds to highlight its adult and kids hydration lines, inviting creators to share their in-store Whole Foods experience and favorite flavors. The campaign showcased how Cure fueled their springtime hustle — keeping them hydrated and energized wherever life took them.
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See how our creators (we call them hummingbirds) turn retail shelves into scroll-stopping moments, with beverage campaigns from OLIPOP, Lemon Perfect, and more.
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