Halfday Iced Tea
Halfday Iced Tea has partnered with Hummingbirds across more than a dozen creator campaigns—celebrating everything from new tropical flavors and packaging glow-ups to gut health awareness moments. With activations spanning retailers like Sprouts, Kroger, and Whole Foods, creators have brewed authentic, shelf-level buzz that’s helped grow Halfday’s loyal community of tea lovers nationwide.
march 2025 • whole foods • Kroger • 26 cities
🍋✨Show Up for the Glow-Up—Halfday’s New Look is Here! 🎉💛
creators activated
reel views
38,667
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engagements
pieces of repurposable UGC
ABOUT the campaign
Head to Whole Foods or Kroger, grab the newly designed cans, and show off the fresh look while sipping on your favorite gut-friendly iced tea.
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See how our creators (we call them hummingbirds) turn retail shelves into scroll-stopping moments, with beverage campaigns from OLIPOP, Lemon Perfect, and more.
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