Halfday Iced Tea
Halfday Iced Tea has partnered with Hummingbirds across more than a dozen creator campaigns—celebrating everything from new tropical flavors and packaging glow-ups to gut health awareness moments. With activations spanning retailers like Sprouts, Kroger, and Whole Foods, creators have brewed authentic, shelf-level buzz that’s helped grow Halfday’s loyal community of tea lovers nationwide.
march 2025 • whole foods • Kroger • 26 cities
🍋✨Show Up for the Glow-Up—Halfday’s New Look is Here! 🎉💛
creators activated
reel views
38,667
75
3,339
152
engagements
pieces of repurposable UGC
ABOUT the campaign
Halfday partnered with Hummingbirds to celebrate the launch of its newly designed cans at Whole Foods. The campaign invited creators to pick up the refreshed packaging and show off the brand’s bold new look while sipping on their favorite gut-friendly iced tea — capturing authentic, feel-good moments that highlighted Halfday’s blend of flavor and function.
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