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Brite

BRITE worked with Hummingbirds to promote its Liquid Hair Chalk Pens, aiming to inspire bold, creative self-expression through color. The campaign encouraged creators to show their followers how easy it was to apply, style, and transform their hair with vibrant, temporary looks — capturing aesthetic, engaging content that highlighted the fun and versatility of BRITE’s products.

June 2025
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Brite
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24 Cities

✨🌈 BRITE Ideas Only! Your Summer Hair Canvas Starts at Sally Beauty. 🎨💫

BRITE has partnered with Hummingbirds across more than 24 creator campaigns to spotlight their bold, expressive beauty products in retailers like CVS, Sally Beauty, and Target. From vibrant launches like Liquid Hair Chalk Pens to their playful Hair & Body Fragrance line, creators have helped paint the shelves bright—driving authentic content, engagement, and awareness nationwide.

40

creators activated

86

pieces of licensed UGC

2,066

engagements

35,998

reel views

27.8

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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