← Spotlights

Love and Light Botanicals

Love & Light Botanicals partnered with Hummingbirds to showcase the effortless beauty of their Glossberry Lush Lip Oil. Through GRWM routines and on-the-go touch-ups, creators shared their authentic experiences with the brand — highlighting how the nourishing formula added a natural, glossy finish and seamlessly fit into their everyday rituals.

June 2025
•
Love and Light Botanicals
•
12 Cities

🌸🍓Dewy Lips? Glossberry Said Yes. Hydrate. Nourish. Illuminate. 💧💋

Love & Light Botanicals has partnered with Hummingbirds across 10 creator campaigns to highlight their glow-giving skincare and beauty launches, from the Gloss Berry Lush Lip Oil to the Florafirm Barrier Repair Essence Toner. Through Get Ready With Me features and cozy fall-themed “Fall in Love with Your Glow” moments, everyday creators have shared authentic, repurposable content that’s built awareness, loyalty, and a radiant community around the brand.

9

creators activated

18

pieces of licensed UGC

559

engagements

9,680

reel views

11.1

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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