Meet Ground Up — delicious, wholesome nut butters crafted with care and a whole lot of purpose. Born from a mission to empower women overcoming adversity, every jar starts with high-quality ingredients and a commitment to flavor families love. What began as a local initiative in Portland to provide job training and opportunity has grown into a trusted brand delivering both tasty spreads and life-changing skills to women nationwide.

Meet Superb Bakehouse — small-batch, nutrient-rich waffles crafted with heart and a whole lot of hustle. Born from a mother’s mission to nourish her children through life-threatening food allergies, every waffle starts with real, home-kitchen ingredients and a commitment to uncompromising taste. What began at a folding table at the local farmer’s market has grown into a beloved brand bringing homemade flavor, thoughtful ingredients, and a spoonful of love to families nationwide.

Meet Laird Superfood — everyday essentials crafted to fuel your best performance. Inspired by Laird Hamilton’s search for a better morning routine, each product is made with real, plant-based ingredients that deliver sustained energy, balance, and nourishment. No shortcuts, no fillers — just high-quality, functional nutrition designed to elevate your daily ritual and help you feel strong, energized, and ready for whatever the day brings.

Meet FlavCity — nutrition that’s clean, delicious, and crafted with care. Each product is made with real, whole ingredients you can recognize and trust, thoughtfully formulated to help you fuel your body right. No shortcuts, no compromise — just high-quality, functional nutrition that makes clean eating easy, satisfying, and truly flavorful.

Meet Ellenos — yogurt that’s rich, creamy, and crafted with care. Each spoonful is made from a traditional Greek family recipe, thoughtfully perfected to deliver indulgent flavor and velvety texture in every bite. No shortcuts, no compromise — just real, handcrafted yogurt made with simple ingredients and a whole lot of love.

Meet Sevan Sundays — cereal that’s wholesome, flavorful, and crafted with care. Each bite is packed with real ingredients and a satisfying crunch, thoughtfully blended to make breakfast, snacking, and sharing a truly delicious experience. No shortcuts, no compromise — just real, wholesome cereal that makes every spoonful feel like a treat.

Meet Happy Egg — eggs that are vibrant, flavorful, and laid by happy hens. Each egg is packed with rich nutrients and golden yolks that bring color and taste to every meal. No shortcuts, no compromise — just wholesome goodness, honest farming, and food that makes you feel good from the inside out.

Meet Eat Happy Kitchen, your feel-good foodie sidekick for flavor-packed, no-sugar-added comfort eats.

Meet Banza, your better-for-you pasta sidekick made from chickpeas—bringing the comfort you crave with the nutrition you actually want.