Rare Breed
Rare Breed has partnered with Hummingbirds across three creator campaigns to spotlight their real meat treats and multi-pack offerings in Walmart and beyond. By activating creators in key cities and retailers that align with their growth strategy, Rare Breed has built authentic, on-the-shelf buzz and strengthened awareness among pet parents nationwide.
May 2025 • Walmart • 23 cities
🐾Treat ‘Em with Respect. Only 3 Ingredients. Rare Breed™ Real Meat Treats now available at Walmart🥩👊
creators activated
reel views
22,077
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843
86
engagements
pieces of repurposable UGC
ABOUT the campaign
Rare Breed partnered with Hummingbirds to promote its premium dog treats, now available at Walmart. Selected creators received a $50 gift card to pick up two of Rare Breed’s 4.5 oz treat packages and share how they rewarded their pups with these high-quality, tail-wag–worthy snacks.
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