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Rare Breed

Rare Breed partnered with Hummingbirds to promote its premium dog treats, now available at Walmart. Selected creators received a $50 gift card to pick up two of Rare Breed’s 4.5 oz treat packages and share how they rewarded their pups with these high-quality, tail-wag–worthy snacks.

May 2025
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Rare Breed
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23 Cities

🐾Treat ‘Em with Respect. Only 3 Ingredients. Rare Breed™ Real Meat Treats now available at Walmart🥩👊

Rare Breed has partnered with Hummingbirds across three creator campaigns to spotlight their real meat treats and multi-pack offerings in Walmart and beyond. By activating creators in key cities and retailers that align with their growth strategy, Rare Breed has built authentic, on-the-shelf buzz and strengthened awareness among pet parents nationwide.

40

creators activated

86

pieces of licensed UGC

843

engagements

22,077

reel views

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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