Spotlight
Rare Breed
Rare Breed has partnered with Hummingbirds across three creator campaigns to spotlight their real meat treats and multi-pack offerings in Walmart and beyond. By activating creators in key cities and retailers that align with their growth strategy, Rare Breed has built authentic, on-the-shelf buzz and strengthened awareness among pet parents nationwide.
May 2025 • Walmart • 23 cities
🐾Treat ‘Em with Respect. Only 3 Ingredients. Rare Breed™ Real Meat Treats now available at Walmart🥩👊
creators activated
reel views
22,077
40
843
86
engagements
pieces of repurposable UGC
ABOUT the campaign
Selected hummingbirds will receive a $50 gift card to pick up two of Rare Breed's 4.5 oz treat packages.
download our free guide for pet brands
See how everyday creators turn retail shelves into scroll-stopping moments, with beauty campaigns from The Honest Kitchen, Rare Breed, and more!
Your guide will be sent to your email.