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BUXOM

BUXOM partnered with Hummingbirds to highlight its Power-Full Plumping Peptide Lip Treatment, available at Ulta. Creators picked up the product and shared how it seamlessly fit into their everyday routines — whether getting ready for the day, out and about, or unwinding at night with a boost of hydration.

August 2025
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BUXOM
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27 Cities

💋Pucker Up! Glossy & Hydrated Lips Just Hit Different ✨👄

BUXOM has partnered with Hummingbirds across seven creator campaigns to spotlight their bold, high-shine beauty launches in Ulta stores nationwide. From “Endless Summer” looks to playful “My Lip Gloss Is Poppin” moments, creators have generated authentic UGC, buzz, and engagement—amplifying BUXOM’s signature gloss and glam energy across social and shelf alike.

20

creators activated

41

pieces of licensed UGC

1,099

engagements

10,928

reel views

35.7

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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