BUXOM
BUXOM has partnered with Hummingbirds across seven creator campaigns to spotlight their bold, high-shine beauty launches in Ulta stores nationwide. From “Endless Summer” looks to playful “My Lip Gloss Is Poppin” moments, creators have generated authentic UGC, buzz, and engagement—amplifying BUXOM’s signature gloss and glam energy across social and shelf alike.
september 2025 • Ulta • 27 cities
💋Pucker Up! Glossy & Hydrated Lips Just Hit Different ✨👄
creators activated
reel views
10,928
20
1,099
41
engagements
pieces of repurposable UGC
ABOUT the campaign
BUXOM partnered with Hummingbirds to highlight its Power-Full Plumping Peptide Lip Treatment, available at Ulta. Creators picked up the product and shared how it seamlessly fit into their everyday routines — whether getting ready for the day, out and about, or unwinding at night with a boost of hydration.
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