Webinar
the rise of everyday creators: how real people will power retail discovery in 2026
Join us for a free, data-backed, action-packed webinar for CPG brands ready to win Q1 with authentic, high-performing creator content — and learn what’s actually working right now.
Wednesday, December 17th, 10:00 AM CT
What you’ll learn
Influencer marketing is changing fast. Consumers trust real people more than polished ads — and brands who adapt quickly are already seeing the impact at the shelf.
Join Emily Steele, CEO of Hummingbirds, as she breaks down 2026’s most important creator trends, shares brand case studies, releases Q1 campaign ideas, and gives a behind-the-scenes demo of how top CPG brands scale everyday creator content across cities and retailers.
📊 The Data Behind the Shift
Why everyday creators outperform influencers — 34.1% higher impression rates, 6.9× more engagement, and rising consumer trust.
⚡️ Creator Trends Shaping 2026
From beauty & wellness to better-for-you beverages to grocery aisle discovery — what’s working now, and what’s coming next.
🛒 How Everyday Creators Drive Retail Velocity
Real brand stories from OLIPOP × Sam’s Club, Provence Beauty × Ulta, MUSH × Costco, and more.
🧠 What Everyday Creators Actually Want
Insights from thousands of creators that will change how you build briefs and run campaigns
📅 Q1 Campaign Ideas You Can Steal
January wellness, routine reset, early spring discovery — complete with ready-to-run concepts.
🔍 Live Demo: The Hummingbirds Platform
See exactly how brands activate everyday creators in the stores and cities that matter most.
🌴 A Sneak Peek at Our West Coast Expansion
Be the first to know what’s coming — and how to get priority access.
Who This Webinar Is For
If you rely on retail discovery, IRL content, or UGC — this webinar is for you.
Growth-minded CPG brands
Marketing + brand teams
Social + community managers
Shopper and retail marketing teams
Founders scaling nationally
Any product sold in Target, Costco, Whole Foods, Walmart, Sam’s Club, or regional retailers
Brands frustrated with declining influencer ROI and rising ad costs
About Your Host
Emily Steele, Co-Founder & CEO, Hummingbirds
Emily is building the largest network of everyday creators helping CPG brands drive real-world discovery and retail momentum. Her platform has powered thousands of creator posts across beauty, bev, grocery, wellness, and pet — helping brands earn the trust of everyday shoppers at scale.
Her expertise blends community-driven marketing, hyperlocal activations, and creator-led brand storytelling — making her one of the leading voices reshaping how modern CPG brands grow.
The future of creator marketing isn’t polished influencers.
It’s real people, sharing real products, in the real world.
If you want your brand to lead — not follow — in 2025, you don’t want to miss this.