The Honest Kitchen
The Honest Kitchen has partnered with Hummingbirds across 14 creator campaigns to showcase their human-grade pet food in retailers like PetSmart and Petco. From Valentine’s and Thanksgiving-themed pushes to cozy fall “pumpkin spice latte” moments, everyday creators (and their furry co-stars) have driven authentic, shelf-level awareness and built lasting connections in key cities and retail partners nationwide.
September 2025 • petsmart • 2 cities
🐾 Pumpkin Spiced Latte for Pets? Yes, Please! The Honest Kitchen at PetSmart 🎃🛒
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ABOUT the campaign
The Honest Kitchen partnered with Hummingbirds to celebrate the launch of its Pumpkin Spice Latte for pets (yes, it’s real!) at PetSmart. The campaign invited creators to pick up the seasonal treat from in-store endcaps and share Reels showcasing how their furry friends enjoyed this cozy, fall-inspired delight.
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