The Honest Kitchen
The Honest Kitchen has partnered with Hummingbirds across 14 creator campaigns to showcase their human-grade pet food in retailers like PetSmart and Petco. From Valentine’s and Thanksgiving-themed pushes to cozy fall “pumpkin spice latte” moments, everyday creators (and their furry co-stars) have driven authentic, shelf-level awareness and built lasting connections in key cities and retail partners nationwide.
September 2025 • petsmart • 2 cities
🐾 Pumpkin Spiced Latte for Pets? Yes, Please! The Honest Kitchen at PetSmart 🎃🛒
creators activated
reel views
8,382
10
584
21
engagements
pieces of repurposable UGC
ABOUT the campaign
You’ll pick up The Honest Kitchen’s Pumpkin Spice Latte for pets (yes, it’s real!) from an endcap at your local PetSmart and share a Reel showing how your furry friend enjoys their cozy fall treat.
download our free guide for pet brands
See how everyday creators turn retail shelves into scroll-stopping moments, with beauty campaigns from The Honest Kitchen, Rare Breed, and more!
Your guide will be sent to your email.