Is Your brick-and-mortar space instagrammable?

is your brick-and-mortar space instagrammable?

When you built your business, you likely put a lot of time and effort into decorating it. But did you consider how it looks in pictures versus in person? Let’s make sure your space is set up for photos so hummingbirds and other customers can capture the best content possible!

Display Your Hashtags

First, make your brand’s unique hashtags visible, whether it’s putting them on tables, by the checkout counter, on your chalkboard, etc. The Hummingbirds will already know what hashtags to use, but other customers will be able to search that hashtag and even use it in their own posts!

Check Your Lighting

Next, check your lighting. Soft, golden light is romantic, but it creates photos that are grainy, due to the low-light, with a yellow tint. Consider using a warm white that will more accurately represent the colors in your space. Also, make sure the light is bright enough for phone cameras to easily focus. If you want dim lighting in a bar or restaurant, try adding small lamps that customers can turn on or off as they choose.

Consider Product Presentation

If your business serves food, do you plate it in an appealing way? Or, if you sell apparel, are your bags branded or tied with a ribbon? The more ‘picture-worthy’ your product is, the more eye-catching it will look on Instagram! Small, thoughtful touches will push your experience over the line from great to amazing.

Spruce up Your Decor

Social media enthusiasts love cute, seasonal decor. This can be something as small as a neon sign or as large as a painting from a local artist. These fun touches represent who you are as a brand and will often make it into Instagram posts and stories.

Add a Backdrop

Have you seen wings painted on a building or plants packing every open space in a coffee shop? These are two great examples of Instagrammable backdrops. The great thing about a backdrop is that it’s naturally picture-worthy, meaning that you don’t have to tell customers to use it.

When you set up your backdrop, remember to add great lighting and leave enough space for someone to take a picture without getting in the way of other happenings.

Look at Your Employees

Do your employees wear street-clothes, silly t-shirts, name tags, or aprons? It’s inevitable that employees will decorate the back of photos, or maybe they’ll even star in a photo or two themselves! Now is the time to take a step back and examine how uniforms (or lack of) represent your brand. Is it time for a change?