How to win in Costco

How brands are turning Costco shelf space into real traction with hyperlocal creators.

Real shoppers. Real stores. Real momentum.

You got into Costco. Now let’s get you noticed.

Launching in Costco is a big deal—but standing out at the shelf level is where most brands stumble.

This guide shows how CPG brands build momentum in Costco with everyday, hyperlocal creators who actually shop there and use your product—not celebrities. It’s the authenticity advantage.

Grocery cart with OLIPOP and snacks — From awareness to action—content created by real members in real warehouses.

Why word-of-mouth still wins

92% trust recommendations from friends and family over traditional ads.
Peer content converts better than influencer or brand content.
Everyday creators = everyday shoppers (Costco members included).

Takeaway: real people sharing real experiences outperforms polished campaigns that don’t feel relatable.

Stats highlighting peer recommendations and trust — Why authenticity beats ads.

Everyday creators vs. influencers

Everyday creators

Peer-to-peer trust
Hyperlocal following
Share real recs IRL
Get perks, not payment
Not full-time creators
Feels like recommendations

Influencers

Polished broadcast reach
Global/niche audience
Create stylized content
Paid campaigns
Influencing is their job
Feels like ads

Case studies

OLIPOP Variety Packs at Costco

June 12–24, 2025 · 37 creators · 24 cities

85k+ potential reach26k+ reel views1.5k engagements

Creators sharing OLIPOP at Costco — Pantry goals = cracked. Variety packs spotted and shared by local members.

Goodles Gluten-Free Variety Pack

May 16–27, 2025 · 15 creators · 12 cities

152k+ potential reach23k+ reel views1.8k engagements

Goodles gluten-free variety pack displays at Costco — “Costco got cute”—and gluten-free.

JonnyPops Sale Alert

April 11–22, 2025 · 39 creators · 22 cities

163k+ potential reach20k+ reel views1.6k+ engagements

JonnyPops Rainbow Fruit Stacks on sale at Costco — Stock-up signal sent by local shoppers.

MUSH Overnight Oats—Nationwide

March 7–23, 2025 · 59 creators · 22 cities

503k+ potential reach86k+ reel views5k+ engagements

MUSH Overnight Oats found at Costco nationwide — Proof-of-presence across the country.

Tate’s Bake Shop—Sale Nationwide

July 30–Aug 12, 2025 · 24 creators · 25 cities

106k+ potential reach34k+ reel views1.7k engagements

Tate’s Bake Shop cookie box on sale at Costco — Your Costco summer snack MVP.

DripDrop at Costco.com

May 16–27, 2025 · 94 creators · 25 cities

402k+ potential reach43k+ reel views3k+ engagements

DripDrop Zero Sugar at Costco.com — Hydration glow-up meets member convenience.

Authentic voices in the cities your products show up IRL

From the Midwest and beyond, we activate everyday creators in 28+ cities to meet customers where they already are—Costco.

U.S. map showing 28+ creator cities — Regional launch or national scale—matched to store presence.

How it works

Step 1: Build your retailer campaign — 01 Build your retailer campaign

Step 2: Choose your creators — 02 Choose your creators

Step 3: Track results and reuse content — 03 Track results & reuse content

Repurpose high-quality UGC across your digital channels.

Brands that trust our birds

We’ve partnered with 400+ brands on 6k+ campaigns, driving awareness in retailers like Costco, Whole Foods, Target, Hy-Vee, Kroger, and more.

Representative partners (not exhaustive).

Ready to win in Costco?

If you’re ready to amplify your retail launch with authentic content and real reach in the cities that matter—let’s talk.

Book a call →

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How to win in Costco

You got into Costco. Now let’s get you noticed.

Why word-of-mouth still wins