Spotlight

Hero Bread

Hero Bread has partnered with Hummingbirds across six creator campaigns to spotlight their better-for-you breads and buns in key retailers like Sprouts, Fresh Thyme, and Whole Foods. From summer cookout features with Hero Buns to back-to-school Bagels and football-season “Game Day Hero” moments, each activation has driven authentic, city-level buzz and UGC in the markets that matter most.

august 2025 • sprouts • 7 cities

🍞💪 Make Grocery Trip Tuesday Count with Hero Bread at Sprouts! 🛒🥖

creators activated

reel views

18,462

5

892

10

engagements

pieces of repurposable UGC

ABOUT the campaign

It’s Grocery Trip Tuesday at Sprouts—and Hero Bread is ready to earn its spot in your cart! You’ll use your $50 gift card to shop for Hero’s ultra-low net carb, 0g sugar, high-protein bread and share why it’s worth it.

How to Win in sprouts

See how everyday creators turn Sprouts shelves into scroll-stopping moments, with successful campaigns from Olipop, Goodles, MUSH + more!

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