see MALK appear in seasonal routines, influencing grocery runs in key regions.
Everyday creators are picking up MALK in local retailers like Target, H-E-B, Kroger, Sprouts, and Whole Foods and using it in Valentine’s and Galentine’s moments, from cozy mornings to at-home treats, building familiarity before future shoppers ever hit the shelf.
Everyday creators.
IRL Valentine’s moments.
Short-form videos from everyday creators showing how MALK fits naturally into Valentine’s and Galentine’s routines, from shelf to kitchen.
💘☁️MALK Is for Lovers (and Lattes)— We’re Crushing on Clean Ingredients💌
why this matters
Because seasonal moments drive timely shopping behavior.
Seasonal moments don’t start in the aisle, they start IRL.
When people see a product show up in routines tied to moments like Valentine’s, it feels familiar when they encounter it in-store. That familiarity makes the choice easier.
Hummingbirds helps brands show up before that moment, so when shoppers see a product on the shelf, it already feels part of the occasion.
10.81%
Average Engagement Rate (By Reach)
5x the average Instagram Reels engagement rate
what hummingbirds is
What’s powering this?
01
Everyday creators filming real seasonal moments
02
Content grounded in actual retail environments
03
Designed to build recognition, not chase virality
We build familiarity that shows up later.
Ready to harness the power of everyday creators?
We’ll walk through how your brand can proactively use creator content to build real-world familiarity around retail moments that matter.
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