How to Win with Hummingbirds
IRL is where it clicks
How food and beverage brands turn online awareness into buying moments at the shelf using everyday creators and trusted recommendations.
Because IRL is where it clicks.
It is the moment a shopper recognizes a product on the shelf.
It is the moment they remember seeing it before.
It is the moment a recommendation from someone they trust finally lands.
That is where buying decisions become real.
Digital channels do not replace that moment. They prepare for it. Awareness, education, and social proof shape what shoppers remember so that when they encounter a product in store, the choice feels familiar, confident, and easy.
Most purchase decisions are not made at the shelf. They are confirmed there.
The brands that win are the ones that show up before the aisle. They seed recognition early, build trust through everyday people, and create confidence long before a shopper reaches for a product.
Hummingbirds helps food and beverage brands bridge online discovery to in store action by activating everyday creators in the cities and retailers that matter most.
What You’ll Learn Inside the Guide
Inside the How to Win with Hummingbirds guide, we break down how brands influence what shoppers recognize, remember, and choose when it matters most.
You’ll learn:
Why purchase decisions are confirmed at the shelf, even when awareness happens earlier
How everyday creators shape trust, recall, and confidence in buying moments
Why nano and micro creators outperform traditional influencers when it comes to recognition and familiarity
How everyday routines and in store moments drive stronger purchase intent than polished brand content
How food and beverage brands are winning in Costco, Sprouts, Whole Foods, and Target
This is a practical guide built around how people discover and choose products in store.
Ready to see how brands are driving the IRL Click?
Access the full How to Win with Hummingbirds guide to explore campaigns, retailers, and strategies that turn everyday moments into measurable growth.
Trusted by Brands Showing Up Before the Aisle
Leading food and beverage brands use Hummingbirds to influence what shoppers recognize and remember before they encounter a product on the shelf.
By activating everyday creators in the cities and retailers that matter most, brands build familiarity that carries into the buying moment.
