See Cocojune's new protein yogurt showing up IRL before the Whole Foods run.
Everyday creators are discovering Cocojune's new unsweetened, high-protein cultured coconut yogurt at Whole Foods, bringing it into everyday routines that make better-for-you products feel approachable and worth adding to the cart.
Everyday creators. Real discovery moments.
Short-form videos from everyday creators bridged the feed to shelf to spoon moments — showing how Cocojune's new protein yogurt fits naturally into breakfast bowls, post-workout smoothies, and afternoon snack resets.
🥥✨ Protein June Is IRL — Meet the High-Protein Cultured Coconut Yogurt Taking Over Whole Foods 🌿
why this matters
Because better-for-you choices need familiarity.
New product launches don't gain trust in the aisle — they earn it IRL first.
When people see a product show up in real routines, it's approachable in-store because it's familiar. That approachability turns a first-time shopper into a buyer.
The proof is in the yogurt. For Cocojune, creators (aka hummingbirds) reached 17,498 people with a 28.49% engagement rate by reach, because when content feels like a real routine and not an ad, people actually pay attention.
Hummingbirds helps brands build that familiarity before shoppers reach the shelf, so when they see Cocojune, it already feels like a routine they want to be part of.
28.49%
Average Engagement Rate (By Reach)
what hummingbirds is
What’s powering this?
01
Everyday creators sharing new product launches
02
Content grounded in local retail environments
03
Designed to build recognition, not chase virality
We build familiarity that shows up at the shelf.
Ready to harness the power of everyday creators for your next retail launch at Whole foods, Target or major retailer?
We’ll walk through how your brand can proactively use creator content to build real-world familiarity around retail moments that matter.
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