https://www.hummingbirds.com/blog daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/05387270-08ed-4b7e-bf2b-94a0c9fd3344/WomanCoffee.png https://www.hummingbirds.com/blog/omnichannel-wins-the-cart-teaser monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/19d6e31f-e1d5-455b-973b-cd647f10cce1/CC_March_banner+%281%29.png Blog - Omnichannel Wins the Cart: How CPG Brands Drive Retail Velocity, Build Community, and Scale Smarter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-of-march-26 monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/36e51c99-b94e-4612-b796-7bd00ee4559c/best+of++cover.png Blog - Best of the Best: March Campaigns our Creators & Brands Loved - We’re diving into September with campaigns that made the month feel fun, flavorful, and full of everyday wins. From poolside sips of Sayso and Spooge keeping routines refreshed and protected, to back-to-school energy boosts with Tutta Bella, creators showed how hydration, nutrition, and wellness fit effortlessly into daily life. September celebrates routines that feel smarter, tastier, and a little more magical. ✨ Want your next campaign to be one creators can’t stop sharing? Book a call with our team! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1fb9c853-ece2-4283-b4a2-5a954def22ef/Guide+CTA.png Blog - Best of the Best: March Campaigns our Creators & Brands Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/why-creator-product-fit-is-the-most-important-variable-in-cpg-marketing monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/27d38d64-af15-4312-aaf5-1b1b31052a4d/Banner.png Blog - Why Creator-Product Fit Is the Most Important Variable in CPG Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/663cb9d5-da74-4249-8c60-676b94bc270b/mush_inaisle.webp Blog - Why Creator-Product Fit Is the Most Important Variable in CPG Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/726ade31-2359-4bc0-8685-1bbecab73701/Pullout_1.png Blog - Why Creator-Product Fit Is the Most Important Variable in CPG Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2a5230b4-3d62-4056-9207-8b6205d45ce8/banner+4.png Blog - Why Creator-Product Fit Is the Most Important Variable in CPG Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/from-protein-everything-to-sour-candy-the-trends-that-took-over-expo-west-2026 monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/bd3f4c52-ac3d-4910-a014-46832bd56b65/ExpoBanner.png Blog - From Protein Everything to Sour Candy: The Trends That Took Over Expo West 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/4c8cbab6-3032-4e95-bc81-ae29bd9785f1/opostitiv+booth1.png Blog - From Protein Everything to Sour Candy: The Trends That Took Over Expo West 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b06fe4c6-d94a-468a-a4ac-bdfbaba8434d/supergut+ansley.png Blog - From Protein Everything to Sour Candy: The Trends That Took Over Expo West 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/8579be7b-c1be-4f4c-8119-dd9ac3783e86/jackson%27s+booth.png Blog - From Protein Everything to Sour Candy: The Trends That Took Over Expo West 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b74b200c-589c-4609-a4da-fbbd0de7a0fd/team+pic+outside+3.png Blog - From Protein Everything to Sour Candy: The Trends That Took Over Expo West 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/real-results-how-everyday-creators-drive-retail-momentum-for-cpg-brands monthly 0.5 2026-03-10 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9f6713aa-fae6-46be-9522-59fce4438e16/Results+Banner.png Blog - Real Results: How Everyday Creators Drive Retail Momentum for CPG Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a7434a42-0c0d-4ca8-a4e8-cb81fd837a56/Spotlight+GIF+-+Olipop.gif Blog - Real Results: How Everyday Creators Drive Retail Momentum for CPG Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/28916a1c-35b5-4ed4-89bc-0c50026520e9/Pullout_1.png Blog - Real Results: How Everyday Creators Drive Retail Momentum for CPG Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2a5230b4-3d62-4056-9207-8b6205d45ce8/banner+4.png Blog - Real Results: How Everyday Creators Drive Retail Momentum for CPG Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-of-february-26 monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/4a63bce0-47bd-44f1-ad42-c28e977706c4/best+of+September+cover.png Blog - Best of the Best: February Campaigns our Creators & Brands Loved - We’re diving into September with campaigns that made the month feel fun, flavorful, and full of everyday wins. From poolside sips of Sayso and Spooge keeping routines refreshed and protected, to back-to-school energy boosts with Tutta Bella, creators showed how hydration, nutrition, and wellness fit effortlessly into daily life. September celebrates routines that feel smarter, tastier, and a little more magical. ✨ Want your next campaign to be one creators can’t stop sharing? Book a call with our team! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1fb9c853-ece2-4283-b4a2-5a954def22ef/Guide+CTA.png Blog - Best of the Best: February Campaigns our Creators & Brands Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/irl-experiential-marketing-for-cpg-brands-teaser monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/7f9a2d32-c678-44ab-b22b-d14eee348940/CC_February_banner.png Blog - IRL Experiential Marketing for CPG Brands: What’s Driving Results in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/how-real-people-will-power-retail-discovery-in-2026-teaser monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/55635d13-637c-4ba3-ac25-53c2f7715458/State+of+Everyday+Creators.png Blog - the rise of everyday creators: how real people will power retail discovery in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/what-everyday-creators-want-from-brands-in-2026 monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a351c9b2-6e20-4e11-b759-ab6d382520fc/Creators_banner.png Blog - What Everyday Creators Want From Brands in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b8b42644-0a21-4d13-99ed-57929e194ce7/CPG_collage.png Blog - What Everyday Creators Want From Brands in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/acf16492-c84d-43d1-9a37-73d6d4ccf5df/Pullout_1.png Blog - What Everyday Creators Want From Brands in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2a5230b4-3d62-4056-9207-8b6205d45ce8/banner+4.png Blog - What Everyday Creators Want From Brands in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/creator-seasonality monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/8e1e6a1a-9426-4975-9783-002ea897b0ca/Seaonality+Banner.png Blog - Creator Seasonality: When Everyday Creators Win Big for CPG Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9248ab4f-e8c0-4dc9-807e-6e90596ab1cd/Fall.png Blog - Creator Seasonality: When Everyday Creators Win Big for CPG Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b9017b38-0ec0-4ee1-90ec-16c7d260afd8/January.png Blog - Creator Seasonality: When Everyday Creators Win Big for CPG Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ed18ce6e-2966-4c4f-96a8-13fc96f37977/Pullout_1.png Blog - Creator Seasonality: When Everyday Creators Win Big for CPG Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2a5230b4-3d62-4056-9207-8b6205d45ce8/banner+4.png Blog - Creator Seasonality: When Everyday Creators Win Big for CPG Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/cart-culture-social-signals-social-strategy-for-2026-teaser monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b2e1989d-4dc8-441e-b723-04b27cb9cf0f/CC_January_banner.png Blog - Cart Culture: Social Signals & Social Strategy for 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-of-january monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e03261f5-b800-4d1a-8f2f-886d6c14256a/best+of+September+cover-2.png Blog - Best of the Best: January Campaigns our Creators & Brands Loved - We’re diving into September with campaigns that made the month feel fun, flavorful, and full of everyday wins. From poolside sips of Sayso and Spooge keeping routines refreshed and protected, to back-to-school energy boosts with Tutta Bella, creators showed how hydration, nutrition, and wellness fit effortlessly into daily life. September celebrates routines that feel smarter, tastier, and a little more magical. ✨ Want your next campaign to be one creators can’t stop sharing? Book a call with our team! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1fb9c853-ece2-4283-b4a2-5a954def22ef/Guide+CTA.png Blog - Best of the Best: January Campaigns our Creators & Brands Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/irl-retail-why-the-aisle-is-where-digital-influence-finally-clicks monthly 0.5 2026-02-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/098c9d23-f6f8-49b6-8ed3-7d47ff44d537/IRL+Banner.png Blog - IRL Retail: Why the Aisle Is Where Digital Influence Finally Clicks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f2d0b21a-92c8-400a-80fd-ca47a42c9e4a/ShopperShelf3_sm.png Blog - IRL Retail: Why the Aisle Is Where Digital Influence Finally Clicks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a49ed5ca-bb6e-43e3-8ed2-9a449ccffd31/IRL_inline.png Blog - IRL Retail: Why the Aisle Is Where Digital Influence Finally Clicks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c5aed68b-e11d-463f-ba69-9fab3e57f322/Pullout_1.png Blog - IRL Retail: Why the Aisle Is Where Digital Influence Finally Clicks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2a5230b4-3d62-4056-9207-8b6205d45ce8/banner+4.png Blog - IRL Retail: Why the Aisle Is Where Digital Influence Finally Clicks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/how-everyday-creators-drive-retail-visibility-across-california monthly 0.5 2026-01-21 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9ba6bb16-72d5-42c0-a7fe-d9f561e08621/California.png Blog - How Everyday Creators Drive Retail Visibility Across California - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/22dc60d4-cb90-4474-99b0-9cc257d4283e/Basket8_sm.png Blog - How Everyday Creators Drive Retail Visibility Across California - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c0aea9c1-c8ef-4e40-a396-73833026b900/CA_feature.png Blog - How Everyday Creators Drive Retail Visibility Across California - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2a5230b4-3d62-4056-9207-8b6205d45ce8/banner+4.png Blog - How Everyday Creators Drive Retail Visibility Across California - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/how-everyday-creators-are-shaping-food-and-beverage-discovery monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/5c27fb22-93c9-43df-9105-cbfba567d4da/F%26B+Banner.png Blog - How Everyday Creators Are Shaping Food & Beverage Discovery in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9c42322c-a346-42f2-aaa3-0aa47f52df1d/HeroBread_sandwich.png Blog - How Everyday Creators Are Shaping Food & Beverage Discovery in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/70744650-dbf8-467c-bf98-42a4b18f7d32/Shopping.png Blog - How Everyday Creators Are Shaping Food & Beverage Discovery in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d7b3df3e-2a5a-4951-9322-2232279f69a4/Pullout_4.png Blog - How Everyday Creators Are Shaping Food & Beverage Discovery in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2a5230b4-3d62-4056-9207-8b6205d45ce8/banner+4.png Blog - How Everyday Creators Are Shaping Food & Beverage Discovery in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/how-everyday-creators-are-transforming-beauty-wellness-discovery monthly 0.5 2026-01-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f9d6128d-8f35-4f77-b98e-01f7f9a2baf4/banner+9.png Blog - How Everyday Creators Are Transforming Beauty & Wellness Discovery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9cbf2d55-7890-4d47-b8ca-44d589078d54/minahil-hamza-dupe.jpg Blog - How Everyday Creators Are Transforming Beauty & Wellness Discovery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/72b74455-1fbd-4bd1-beb3-dd3ae8da04dd/SoEC-Beauty.png Blog - How Everyday Creators Are Transforming Beauty & Wellness Discovery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b47256f5-9eef-4515-b069-ba8af8dc09a4/Pullout_2.png Blog - How Everyday Creators Are Transforming Beauty & Wellness Discovery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2a5230b4-3d62-4056-9207-8b6205d45ce8/banner+4.png Blog - How Everyday Creators Are Transforming Beauty & Wellness Discovery - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-2025-wrapped monthly 0.5 2025-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/bd587f82-5aac-4202-ab72-7f754157e6f7/Wrapped_hero.png Blog - Hummingbirds 2025 Wrapped: A Year of Creators, Campaigns, and Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/aa07f81b-b365-4b7a-aa02-830b140816a3/Cover.png Blog - Hummingbirds 2025 Wrapped: A Year of Creators, Campaigns, and Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1767114177214-PVNYDSJHY4MRJRSSHOYE/2025Wrapped_2.png Blog - Hummingbirds 2025 Wrapped: A Year of Creators, Campaigns, and Community https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1767114177001-BYNBL3OU4WDRBBHV5Q5G/2025Wrapped_3.png Blog - Hummingbirds 2025 Wrapped: A Year of Creators, Campaigns, and Community https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1767114177994-F0DN1R6LIVICDOKHM00W/2025Wrapped_4.png Blog - Hummingbirds 2025 Wrapped: A Year of Creators, Campaigns, and Community https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1767114178270-S0RX49LUMKHFGJ1C64UX/2025Wrapped_5.png Blog - Hummingbirds 2025 Wrapped: A Year of Creators, Campaigns, and Community https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1767114180923-DR7K60M96W0KSDN9E787/2025Wrapped_6.png Blog - Hummingbirds 2025 Wrapped: A Year of Creators, Campaigns, and Community https://www.hummingbirds.com/blog/best-of-december monthly 0.5 2026-01-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/4fab5aad-4ca8-4a02-9a52-c7f58c8ab86e/best+of+September+cover.png Blog - Best of the Best: December Campaigns our Creators & Brands Loved - We’re diving into September with campaigns that made the month feel fun, flavorful, and full of everyday wins. From poolside sips of Sayso and Spooge keeping routines refreshed and protected, to back-to-school energy boosts with Tutta Bella, creators showed how hydration, nutrition, and wellness fit effortlessly into daily life. September celebrates routines that feel smarter, tastier, and a little more magical. ✨ Want your next campaign to be one creators can’t stop sharing? Book a call with our team! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1fb9c853-ece2-4283-b4a2-5a954def22ef/Guide+CTA.png Blog - Best of the Best: December Campaigns our Creators & Brands Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/the-data-behind-everyday-creator-performance monthly 0.5 2025-12-30 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/23590cda-650e-4b1e-9564-f51d8fa6b8ee/banner+7.png Blog - The Data Behind Everyday Creator Performance: Why Nano & Micro Creators Win - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/35b5de30-6a03-43c4-9eba-c8c1e483e1ba/Frame+43.png Blog - The Data Behind Everyday Creator Performance: Why Nano & Micro Creators Win - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/022adc20-4b26-46e2-b2f6-214d6c85c82d/Frame+50.png Blog - The Data Behind Everyday Creator Performance: Why Nano & Micro Creators Win - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/698905c8-2049-4175-a1a6-73a94d955ca1/Engagement+rates.png Blog - The Data Behind Everyday Creator Performance: Why Nano & Micro Creators Win - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/20d1363b-e743-4529-9ca7-db67b06b811b/Pullout_2.png Blog - The Data Behind Everyday Creator Performance: Why Nano & Micro Creators Win - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2a5230b4-3d62-4056-9207-8b6205d45ce8/banner+4.png Blog - The Data Behind Everyday Creator Performance: Why Nano & Micro Creators Win - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-2025-gift-guide monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/87aa071c-cb02-450f-be54-95beffdf939c/hero-alt.png Blog - The Hummingbirds 2025 Holiday Gift Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2017b82e-bd50-4764-9f0c-311b8286e44b/4.png Blog - The Hummingbirds 2025 Holiday Gift Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0223ab5b-d450-43a0-8b5f-59144c85c0eb/3.png Blog - The Hummingbirds 2025 Holiday Gift Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c5944539-9c0e-4b06-8434-fb2dd04b88b2/5.png Blog - The Hummingbirds 2025 Holiday Gift Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/92e5646b-b98c-4636-a9c4-30aeaee34146/2.png Blog - The Hummingbirds 2025 Holiday Gift Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0151fb13-10c6-4448-8a72-e08ffe00c4e7/1.png Blog - The Hummingbirds 2025 Holiday Gift Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/why-everyday-creators-are-redefining-cpg-marketing-in-2025 monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/47425a8b-a26d-48c7-bba6-7ff985b392c9/Frame+45-1.png Blog - Why Everyday Creators Are Redefining CPG Marketing in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1c055e33-7d1f-4511-aa63-6dce0d419f25/Frame+47.png Blog - Why Everyday Creators Are Redefining CPG Marketing in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d983d083-c1d2-4c75-9439-7863295ea199/banner+2.png Blog - Why Everyday Creators Are Redefining CPG Marketing in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/80df058a-4545-4f49-b526-707007395acd/Pullout_1.png Blog - Why Everyday Creators Are Redefining CPG Marketing in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2a5230b4-3d62-4056-9207-8b6205d45ce8/banner+4.png Blog - Why Everyday Creators Are Redefining CPG Marketing in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-of-november monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/43f6f43e-33dd-4637-9a35-9d35a4e782f9/Best+of+November.png Blog - Best of the Best: November Campaigns our Creators & Brands Loved - We’re diving into September with campaigns that made the month feel fun, flavorful, and full of everyday wins. From poolside sips of Sayso and Spooge keeping routines refreshed and protected, to back-to-school energy boosts with Tutta Bella, creators showed how hydration, nutrition, and wellness fit effortlessly into daily life. September celebrates routines that feel smarter, tastier, and a little more magical. ✨ Want your next campaign to be one creators can’t stop sharing? Book a call with our team! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1fb9c853-ece2-4283-b4a2-5a954def22ef/Guide+CTA.png Blog - Best of the Best: November Campaigns our Creators & Brands Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-of-october monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ff37ea05-32a4-4dd3-a516-c87804af1f4a/Best+of+October+-2.png Blog - Best of the Best: October Campaigns our Creators & Brands Loved - We’re diving into September with campaigns that made the month feel fun, flavorful, and full of everyday wins. From poolside sips of Sayso and Spooge keeping routines refreshed and protected, to back-to-school energy boosts with Tutta Bella, creators showed how hydration, nutrition, and wellness fit effortlessly into daily life. September celebrates routines that feel smarter, tastier, and a little more magical. ✨ Want your next campaign to be one creators can’t stop sharing? Book a call with our team! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1fb9c853-ece2-4283-b4a2-5a954def22ef/Guide+CTA.png Blog - Best of the Best: October Campaigns our Creators & Brands Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-of-september monthly 0.5 2025-12-01 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/7046f9db-f6ec-4168-9fcc-8ab90f7810f1/best+of+September+cover-2.png Blog - Best of the Best: september Campaigns our Creators & Brands Loved - We’re diving into September with campaigns that made the month feel fun, flavorful, and full of everyday wins. From poolside sips of Sayso and Spooge keeping routines refreshed and protected, to back-to-school energy boosts with Tutta Bella, creators showed how hydration, nutrition, and wellness fit effortlessly into daily life. September celebrates routines that feel smarter, tastier, and a little more magical. ✨ Want your next campaign to be one creators can’t stop sharing? Book a call with our team! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1fb9c853-ece2-4283-b4a2-5a954def22ef/Guide+CTA.png Blog - Best of the Best: september Campaigns our Creators & Brands Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-of-august monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ccebd7d1-14b8-43dc-8053-c170911d5715/best+of+august+cover.png Blog - Best of the Best: August Campaigns our Creators & Brands Loved - We’re wrapping up August with campaigns that made the season feel smart, fresh, and family-ready. From Target runs with Fairy Tales Hair Care to lunchbox swaps with Hero Bread and Seven Sundays, creators showed how everyday staples can make back-to-school mornings (and late-night snacks) feel a little brighter. ✏️ With road trips fueled by Hiker Coffee, pumpkin seed crunches from Top Fox, and refreshing sips of Lemon Perfect, the month was packed with real routines, glowing upgrades, and rituals worth repeating. Want your next campaign to be one creators light up for? ✨ Book a call with our team! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1fb9c853-ece2-4283-b4a2-5a954def22ef/Guide+CTA.png Blog - Best of the Best: August Campaigns our Creators & Brands Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-of-july-2025 monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c9169cb7-6105-47e2-8010-e29e666ba8db/july+best+of+blog+cover.png Blog - Best of the Best: July Campaigns our Creators & Brands Loved - We’re closing out July with a roundup of campaigns that brought the spark—from fireworks and fizz to sun-drenched snacks and star-spangled sips. Whether it was backyard fish frys with FryAway, watermelon pops at Whole Foods, or Costco hauls stocked with OLIPOP, our creators turned everyday finds into firecracker moments. From porch parties to road trips, their content captured what summer feels like—real, radiant, and full of little rituals worth celebrating. Want your next campaign to be one creators light up for? ✨ Book a call with our team! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1fb9c853-ece2-4283-b4a2-5a954def22ef/Guide+CTA.png Blog - Best of the Best: July Campaigns our Creators & Brands Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-of-june-2025 monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/225a1e1c-be63-4fdd-a3e7-7f159184b2e4/Untitled+design+%282%29.png Blog - Best of the Best: June Campaigns our Creators & Brands Loved - We’re closing out June with a roundup of campaigns that brought the heat—in every sense. From grill-side grocery runs and beach-day snacks to beauty rituals and wellness wins, our creators turned everyday products into real summer moments. These brands didn’t just land in carts—they landed in road trips, routines, and everything in between. Want your next campaign to be one creators love to talk about? ✨ Book a call with our team! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1fb9c853-ece2-4283-b4a2-5a954def22ef/Guide+CTA.png Blog - Best of the Best: June Campaigns our Creators & Brands Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-of-may-2025 monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/51aa8164-37a7-4207-8e85-2513483af664/IMG_9130.jpeg Blog - Best of the Best: May Campaigns our Creators & Brands Loved - We’re closing out May with a look at the campaigns that brought flavor, function, and feel-good moments to life. From creamsicle sips and nostalgic cereals to self-care staples and hydration heroes, our creators turned everyday finds into scroll-stopping content. These brands didn’t just show up on shelves – they showed up in real moments, shared by real people. Want your next campaign to be one creators love to talk about? Book a call with our team! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/120c0a25-6c65-41e0-8b5c-04fb9d493a2f/Guide+CTA.png Blog - Best of the Best: May Campaigns our Creators & Brands Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-of-april monthly 0.5 2025-08-01 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f5ae2547-5861-465b-a891-88e15e5550af/Screenshot+2025-04-28+at+9.48.26%E2%80%AFPM.png Blog - Best of the Best: April Campaigns our Local Creators & Brands Loved - We’re wrapping up April with a roundup of the campaigns that sparked creativity, connection, and plenty of cravings. From clean energy shots and bold snacks to cozy cookie moments and elevated grocery hauls, this month brought major vibes—and even bigger content wins. Our hummingbirds showed up and shared the brands they genuinely love. Want to create your own buzz-worthy campaign? Book a call with our team! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b8ea9520-3e8b-46f9-87f2-5651f3c488ee/Guide+CTA.png Blog - Best of the Best: April Campaigns our Local Creators & Brands Loved - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/how-to-build-loyalty-for-cpg-qr-codes monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/4bb71d65-a9f5-40c3-a211-e424bc19339c/%40jordyn_dolan+%40drinkolipop.jpg Blog - How CPG QR codes build loyalty on social media QR codes are everywhere — on restaurant menus, product packaging, and store displays — because they offer an instant way to access valuable information. With a quick scan, consumers can visit a website, follow a brand on social media, or unlock exclusive content. For consumer packaged goods (CPG) brands — companies that sell everyday essentials like snacks and personal care items — QR codes offer new ways to engage customers beyond the shelf. Major brands like Lay’s and Olay use them to share product details, offer discounts, and drive social interactions. But QR codes do more than connect customers to content — they build loyalty. By making it easy for consumers to engage beyond the point of purchase, these codes turn one-time buyers into repeat customers. And when integrated into social media campaigns, they create a seamless way to grow your audience, encourage user-generated content (UGC), and amplify influencer marketing campaigns. (Spoiler: It's easier, more flexible, and more affordable than you think.) https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/12644d87-e2bd-4a05-b55f-3cf89ea58bd6/Guide+CTA.png Blog - How CPG QR codes build loyalty on social media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-of-march monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/144d5c23-e1d4-415d-bdf0-20bd3bf440d5/Screenshot+2025-04-02+at+10.16.02%E2%80%AFPM.png Blog - Best of the Best: march Campaigns our Local Creators & Brands Loved - We’re closing out March with a peek at the campaigns that made the biggest splash—and the brands our hummingbirds loved sharing most! From buttery brunches and protein-packed snacks to loyalty perks and grocery aisle surprises, this month brought no shortage of standout moments and scroll-stopping content. Whether they were discovering new products, revisiting favorite brands, or showing up for the launch of something special, our creators kept things real, local, and full of heart. Dive into the highlights below to see how March campaigns inspired connection and creativity across our communities. Want to create your own buzz-worthy campaign? Book a call with our team! https://www.hummingbirds.com/blog/destination-marketing-strategies monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b8ddce2d-abd4-4ff7-bca6-f2c0c6edda72/Screenshot+2025-03-26+at+6.39.58%E2%80%AFAM.png Blog - The key to destination marketing strategies that spark wanderlust Destination marketing has the power to spark curiosity, fuel adventure, and transform daydreams into real plans. But standing out in a crowded travel market takes more than eye-catching photos and clever slogans. Marketers have to work around seasonal slowdowns, tight budgets, and ever-changing consumer behaviors to attract potential travelers at the right time. Whether you’re showcasing a scenic small town, a lively downtown district, or a hidden gem attraction, a well-crafted marketing strategy makes all the difference. It helps you capture attention, create excitement, and drive bookings. Below, we’ll dive into what makes this strategy effective, explain how social media and influencerpartnerships can amplify reach, and highlight key travel marketing trends through real-world success stories. https://www.hummingbirds.com/blog/travel-ugc monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3d08c05e-3d98-46a7-89e6-5eaf8f2b0293/Screenshot+2025-03-26+at+6.28.37%E2%80%AFAM.png Blog - The ultimate guide to travel UGC for DMOs It’s no secret that travel-oriented user-generated content (UGC) can captivate our imaginations. Consider the last time a friend or family member came back from a trip with stunning photos or exciting videos. Chances are, you began mentally planning your own vacation. If you represent a destination marketing organization (DMO) or travel brand, travel UGC can draw that same attention to your destination’s best features, making it irresistible to your target audiences. Below, we’ll look at how to harness UGC to build better marketing campaigns. Interested in becoming a travel content creator? Click here to learn more! https://www.hummingbirds.com/blog/cpg-dtc-commerce-strategy monthly 0.5 2025-10-16 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/bab72b77-5093-43c9-a58d-46044da072a8/Screenshot+2025-03-13+at+3.07.44%E2%80%AFPM.png Blog - Where influencers fit in a CPG DTC commerce strategy Want more control over how customers find and buy your consumer packaged goods (CPG) products? A direct-to-consumer (DTC) strategy lets you skip the middleman, sell where your customers are already shopping, and build stronger relationships along the way. But cutting through the noise to reach the right audience is easier said than done. Influencers help brands connect with engaged audiences in a more authentic and relatable way. By working with local content creators, CPG brands can strengthen their messaging, build social proof, and drive both online and in-store traffic. In this guide, we’ll break down what a DTC commerce strategy looks like, why CPG companies need one, and how influencerpartnerships can drive growth and meaningful engagement. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/acaa9495-4216-4434-be6f-d6e2b9b2ebff/Guide+CTA.png Blog - Where influencers fit in a CPG DTC commerce strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/how-to-build-a-cpg-growth-strategy monthly 0.5 2025-06-13 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e3032615-c129-4719-b581-e243f0d2e54f/Screenshot+2025-03-12+at+6.43.34%E2%80%AFAM.png Blog - CPG growth: How to build a strategy that supports success Feeling stuck on the retail shelves? You’re not alone. Many CPG brands hit that growth plateau where their products seem to blend into the background. New SKUs struggle to gain traction, and mastering the leap from direct-to-consumer to physical retail feels impossible. The difference between brands that break through and those that stagnate often comes down to one thing: a strategic approach built for sustainable growth. To succeed in CPG, you need a plan for connecting with your ideal consumers where they already are. Ready to build some sustainable momentum for your brand? Let’s explore how to create a growth strategy that boosts immediate sales and transforms browsers into buyers. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1a4528b8-f16a-4f60-9f3a-a59ff7fc2366/Guide+CTA.png Blog - CPG growth: How to build a strategy that supports success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/how-much-does-it-cost-to-get-an-influencer-to-promote-your-product monthly 0.5 2025-03-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6547904c-f689-4e57-823b-0dabb933077c/%40allgoodles%40merztagram.jpg Blog - Influencer marketing costs and how to reduce them Launching an influencer marketing campaign can feel like a high-risk, high-reward strategy. Best-case scenario, the influencer creates a stunning piece of content highlighting your product, which leads to a boost in sales that offsets the cost of the influencer partnership fees. But not all campaigns run this smoothly, and if you’re new to influencer marketing, launching your first partnership can come with plenty of uncertainty. Do influencer fees even fit into my budget? Will influencer posts actually drive sales? How do I find the right influencers for my brand? To answer these questions and help you navigate the social media market, let’s break down average influencer rates and explore strategies you can use for more cost-effective influencer marketing. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/573a2942-f299-4452-8d9d-310b3cd6137e/Screenshot+2025-03-12+at+6.18.12%E2%80%AFAM.png Blog - Influencer marketing costs and how to reduce them - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d46d6089-3264-4bf4-b729-21caaa01f3ee/Screenshot+2025-03-12+at+6.20.07%E2%80%AFAM.png Blog - Influencer marketing costs and how to reduce them - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/find-local-content-creators monthly 0.5 2025-03-13 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0b9c9260-e24f-4f5b-b18d-da90d57b8e44/Screenshot+2025-03-12+at+8.41.07%E2%80%AFPM.png Blog - How to find local content creators your audience can relate to Social media is a powerful tool for brand awareness, but are you reaching the right audience? If not, it might be time to launch a local influencer marketing campaign. Local content creators do more than promote brands — they create a ripple effect in their communities. When trusted voices talk about your brand, they spark interest and keep the conversation going, reinforcing your message across neighborhoods and social circles. This organic “echo chamber” helps make your brand a recognizable staple — something people know and trust, not just another ad in their feeds. But identifying truly local influencers isn’t easy. Many platforms claim to help, but they don’t guarantee that a creator’s audience actually lives in the area they represent. Without the right platform, brands risk investing in influencers who don’t reach their intended communities. https://www.hummingbirds.com/blog/best-of-february monthly 0.5 2025-03-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/80fa93c5-ded2-4a26-85a7-2b166e86f479/IMG_7842.jpeg Blog - Best of the Best: february Campaigns our Local Creators & Brands Loved - We’re wrapping up February with a look at this month’s top-performing campaigns, featuring the brands our hummingbirds couldn’t get enough of! If you’re looking for inspiration, see how these companies partnered with our creators to spark authentic engagement and excitement. From Milkman’s chocolatey, protein-packed sips to Laree + Co.’s adorable matching sets and Iowa’s Best Burger Contest, these campaigns made a lasting impact. Scroll through to see the highlights and the products our creators loved sharing! Want to create your own buzz-worthy campaign? Book a call with our team! https://www.hummingbirds.com/blog/how-local-influencers-are-influencing-consumer-buying-behaviors monthly 0.5 2025-03-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/99617126-4933-4b94-b0b1-8deffc8e5f25/Olipop Blog - How local influencers are influencing consumer buying behaviors As your customers scroll their social media feeds, they’re naturally drawn to content that pops. Today’s best influencers still manage to strike a real chord with followers, making them a huge asset to brands that hope to change consumer buying behaviors. But if you’re looking at influencers with the glossiest content and the highest follower counts, you might be disappointed with your results. Just like you ask for advice from your colleagues, neighbors, and pals, your customers rely on people in their social circles to learn about (and get inspired by) an array of products and services. If you’re interested in who lies behind rising sales and what they’re posting to leave such a lasting impression, we’ll look at why local influencer marketing may have more power than you realize. https://www.hummingbirds.com/blog/best-of-january-2025 monthly 0.5 2025-02-06 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/97421e03-16b8-427d-ae46-d523ceacaed1/IMG_7498.jpeg Blog - Best of the Best: January Campaigns our Local Creators & Brands Loved - We’re kicking off the year with a roundup of January’s top-performing campaigns, featuring the content we know you want to see. If you’re a brand looking for inspiration, check out how these companies partnered with our hummingbirds to drive engagement and excitement. From 90 Degree By Reflex’s functional activewear to GOOD GOOD’s no-added-sugar Apricot Jam at Costco, these campaigns showcase the brands that made an impact. Check out the highlights and see what products our creators couldn’t get enough of! Want to create your own campaign that stands out? Book a call with our team! https://www.hummingbirds.com/blog/content-creators-grand-rapids monthly 0.5 2025-02-05 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/990709c7-90d3-4ad0-91d2-47799dee3b1a/IMG_7217.jpeg Blog - Looking for Grand Rapids content creators? Meet the Michigan birds - With the fastest-growing economy in West Michigan, Grand Rapids has become a magnet for global consumer brands. With half of its residents under the age of 35, it’s no surprise that many turn to social media to discover new products and services, rather than relying on traditional advertising. If your brand wants to connect with this dynamic audience, our Grand Rapids content creators, known as hummingbirds, bring the insider’s perspective you need to engage your customers authentically and effectively. Meet the creators reshaping marketing in Grand Rapids and learn how they can introduce your brand to their loyal followers. https://www.hummingbirds.com/blog/detroit-creators-fall-in-love monthly 0.5 2025-02-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/8c9a7868-72aa-411d-8da8-925205f069ca/IMG_7210.jpeg Blog - Detroit Creators Fall in Love with Local Detroit - Autumn in Detroit is a season full of cozy flavors, vibrant colors, and unique places to explore. Local creators shared their favorite spots that bring the spirit of fall to life, from pumpkin-inspired drinks to scenic walks and hidden gems. These highlights showcase why Detroit is the perfect city to enjoy everything this season has to offer. https://www.hummingbirds.com/blog/des-moines-creators-celebrate-farmers-market-season monthly 0.5 2025-02-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ea65e1fa-16d3-4043-bb50-4b80a81b4529/IMG_7206.jpeg Blog - Des Moines Creators Celebrate Farmers Market Season - Spring in Des Moines means one thing – farmers market season is here! Local creators shared their love for the city’s vibrant farmers markets, including favorite vendors and the delicious finds that make every visit special. Whatever you’re searching for – fresh produce, baked goods, or simply enjoying a morning stroll – Des Moines’ markets have something for everyone. https://www.hummingbirds.com/blog/chicago-creators-celebrate-national-sports-day monthly 0.5 2025-02-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/dcd6e878-1f16-4165-b482-4edaa4abbe6b/IMG_7204.jpeg Blog - Local Chicago Creators Celebrate National Sports Day - National Sports Day brought out the competitive spirit and love for all things sports among Chicago creators. From finding budget-friendly ways to attend games to discovering new hobbies and reminiscing about baseball season, these local influencers showcased the diverse ways Chicagoans connect with sports. Whether you’re a lifelong fan or just starting to explore the city’s sports culture, there’s something for everyone to enjoy. https://www.hummingbirds.com/blog/content-creators-in-houston-889n8-wp37p-fr8x5-g5zf7-f285z-lpgw2 monthly 0.5 2025-01-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3f75e85f-c469-443b-9915-fdf92e6dea15/IMG_7211.jpeg Blog - Detroit Creators Celebrate National Cupcake Day - Detroit creators took to Instagram this National Cupcake Day to spotlight their favorite local bakeries and sweet treats. From classic downtown favorites to creative seasonal flavors, these posts showcased the vibrant cupcake scene in the Motor City. Here’s how they celebrated their love for cupcakes. https://www.hummingbirds.com/blog/content-creators-in-houston-889n8-wp37p monthly 0.5 2025-01-07 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/82ab8039-db74-47f6-9ce6-deb31d89a075/IMG_6951.jpg Blog - Local Influencers in Austin Celebrate National Day of Encouragement - On the National Day of Encouragement, Austin’s vibrant community of local creators took to social media to uplift local small businesses and inspire each other. Here’s how some of the hummingbirds celebrated the day. https://www.hummingbirds.com/blog/content-creators-in-houston monthly 0.5 2025-02-05 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a5761a18-564c-40b9-a04b-3b03af8c4259/IMG_6928.jpeg Blog - Looking for Houston content creators? Meet the Texas birds - The Houston area’s thriving cultural scene, paired with its active influencer niches in food, lifestyle, and culture, makes it a prime location for community-focused marketing campaigns. For instance, Bread Zeppelin, a local eatery, saw its popularity skyrocket after a TikTok video spotlighted its unique menu, showing just how impactful authentic, locally-driven content can be. Savvy marketers are turning to Houstonians themselves — content creators on social media platforms like Instagram and TikTok — to craft campaigns that truly resonate. Houston influencers help uncover meaningful experiences that bring real value to everyday life. https://www.hummingbirds.com/blog/san-antonio-content-creators monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d899ec11-58aa-46f1-a228-2a878f7ba906/IMG_6927.jpeg Blog - Looking for San Antonio content creators? Meet the Texas birds - San Antonio is buzzing with new opportunities for businesses to connect with its communities. From its revitalized downtown to its vibrant culture and creative energy, the Alamo City is a hub for brands looking to make an impact. Whether you’re targeting university students, tourists, or long-time residents, local voices are your best bet. Many of the city’s trends are born on social media, driven by authentic voices who know the city inside and out. San Antonio hummingbirds excel at delivering genuine, relatable user-generated content (UGC) that introduces followers to the best brands in the city. https://www.hummingbirds.com/blog/cincinnati-content-creators monthly 0.5 2025-01-10 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/aaa256ef-b955-40ae-bf1e-5f40af677413/IMG_6926.jpeg Blog - Looking for Cincinnati content creators? Meet the Ohio birds - With approximately 2.3 million people in the Greater Cincinnati area, brands have a unique chance to engage with communities that value authenticity and local pride. From bustling brunch spots to can’t-miss events that bring people together, Cincy is a city built on connections. Local content creators amplify these connections, sharing compelling stories and experiences that capture real attention. To tap into this potential, businesses are teaming up with creators who know the city inside and out. Below, we’ll introduce you to some of Cincinnati’s most talented influencers and show how they can help your brand make a lasting impression. https://www.hummingbirds.com/blog/how-to-drive-cpg-sales-with-geo-targeted-influencers monthly 0.5 2025-06-13 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/25813e61-cae6-4a1e-925b-9f782cd34b4a/IMG_6924.jpg Blog - How CPG Brands Can Use Geo-Targeted Influencers to Drive Sales in 2025 In 2025, influencer partnerships will remain a key marketing strategy for consumer packaged goods (CPG) brands. But if you’re clinging to outdated tactics, you might end up wondering why your in-store traffic is as elusive as a parking spot at Costco on a Saturday. With millions of influencer accounts saturating social media, consumers have become savvier and more skeptical of sales-driven content. This has led to trends like de-influencing, where creators actively dissuade followers from buying overhyped or unnecessary products. The backlash has challenged both brands and influencers to refine their strategies, creating a shift toward authenticity and intentionality in influencer marketing. This evolution has paved the way for more thoughtful collaborations. Local and geo-targeted influencers have become essential partners for CPG brands, offering a localized approach to reaching consumers. As markets become increasingly segmented — based on factors like lifestyle preferences and moral values — geo-targeted influencers use their connections within the community to help neighbors discover the best products for their needs. Millennials, the second biggest spenders after Gen X, favor brands that directly address their concerns, from sustainability to affordability. Unlike broad demographic campaigns, geo-targeted marketing taps into this preference by leveraging trusted social media voices to deliver tailored messages that resonate deeply with their followers. This focused approach not only builds trust but also drives meaningful actions like product discovery and purchases. By embracing local influencer marketing, CPG brands can bridge the gap between their products and the consumers who will love them. In this article, we’ll explore how geo-targeted influencers can help drive sales in 2025 and share strategies to create impactful campaigns. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/031bae4a-6595-4082-a9f7-21551d5c6632/Guide+CTA.png Blog - How CPG Brands Can Use Geo-Targeted Influencers to Drive Sales in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/content-creators-in-houston-889n8-wp37p-fr8x5-g5zf7-f285z-h4r5b monthly 0.5 2025-01-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e9207164-dc87-4858-92a0-e1d9ace0f3d9/IMG_7212.jpeg Blog - Detroit Creators Shine a Spotlight on Local Heroes and Nonprofits - This #SmallBizNovember, Detroit creators took time to spotlight incredible organizations making an impact in their city. From feeding those in need to promoting sustainability and rescuing animals, these causes remind us of the power of community and the importance of giving back. Here’s how they are supporting their city and inspiring others to do the same. https://www.hummingbirds.com/blog/content-creators-in-houston-889n8-wp37p-fr8x5-c9dch monthly 0.5 2025-01-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/24da5a6b-41a8-47b9-ad3a-f3babcbb6257/Screenshot+2025-01-15+at+5.52.32%E2%80%AFAM.png Blog - Local Chicago Creators Celebrate National Coffee Day - This National Coffee Day, Chicago creators showcased the city’s diverse coffee scene, from suburban gems to hidden spots downtown and locally roasted staples. Whether it’s indulging in creative coffee blends or supporting neighborhood cafes, these influencers highlighted what makes Chicago a haven for coffee lovers. Here’s how they celebrated. https://www.hummingbirds.com/blog/content-creators-in-houston-889n8-wp37p-fr8x5-g5zf7-zezr7 monthly 0.5 2025-01-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/08bbef44-6927-4bba-8a48-05e1bc9ccd6c/IMG_7207.jpeg Blog - Des Moines Creators Celebrate 515 Day - 515 Day is a time to celebrate the heart and soul of Des Moines—the local businesses, community spaces, and vibrant culture that make the city feel like home. Sipping the perfect latte, gathering with friends at local favorites, and supporting small businesses are just a few of the ways Des Moines creators shared the spots that bring them joy and connection. Here’s a look at how they celebrated the city they love. https://www.hummingbirds.com/blog/content-creators-in-houston-889n8-wp37p-fr8x5-c9dch-pt2sb monthly 0.5 2025-01-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ca4e3360-a026-4d87-8edb-8bf7ddf535df/IMG_7205.jpeg Blog - Chicago Creators Tour Their City’s Best Shopping Spots - This National Coffee Day, Chicago creators showcased the city’s diverse coffee scene, from suburban gems to hidden spots downtown and locally roasted staples. Whether it’s indulging in creative coffee blends or supporting neighborhood cafes, these influencers highlighted what makes Chicago a haven for coffee lovers. Here’s how they celebrated. https://www.hummingbirds.com/blog/content-creators-in-houston-889n8-wp37p-wtr3p monthly 0.5 2025-01-08 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f4d9efca-5fd1-4ede-8c3f-dcd5262560a5/IMG_6952.jpeg Blog - Local Austin Creators Celebrate National Coffee Day - On National Coffee Day, Austin creators raised their mugs to celebrate the city’s incredible coffee culture. From cozy local cafes to favorite coffee orders and locally roasted beans, these influencers highlighted the caffeinated gems that make Austin such a unique place for coffee lovers. Here’s a glimpse into how they honored this special day. https://www.hummingbirds.com/blog/how-to-increase-cpg-sales-with-hummingbirds monthly 0.5 2025-06-13 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/339d8910-18d7-4d57-9f97-bd3cc7c21902/%40allgoodles%40faithsfoodblog.jpg Blog - Increase CPG Sales By Partnering with Hummingbirds The way consumer packaged goods (CPG) brands approach influencer marketing is shifting. Today’s audiences crave genuine recommendations from people they trust — not glossy, polished ads from celebrities and mega-influencers that feel out of touch and impersonal. Just as you trust neighbors, friends, and colleagues for product recommendations, hyperlocal influencers in retail merchandising are shaping purchasing decisions in their communities. These creators bring authenticity, relevance, and personal connections to brands they support, making them invaluable for driving sales. So, how do you tap into this hyperlocal power? With Hummingbirds, your CPG brand can connect with local influencers who understand your audience, creating campaigns that truly resonate. Keep reading to learn how Hummingbirds can help you increase CPG sales through smarter, more strategic collaborations. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6d10d6de-dea4-4227-b4a6-a09c0f97f134/Guide+CTA.png Blog - Increase CPG Sales By Partnering with Hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/top-campaigns-local-creators-2024 monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1736518181591-L99HT2LI4UG6AGZZR2VB/olipop.png Blog - top campaigns in 2024 from our local content creators - Wondering how to tap into local content creators in 2025? Look no further. We’re sharing the top campaigns of 2024 with a mix of brands that our hummingbirds loved. From emerging CPG brands to beloved local attractions, you will see campaign titles, overviews, and other details that drove interest across our 20+ cities and counting. https://www.hummingbirds.com/blog/podcast-episode-30-alyzeh-rizvi monthly 0.5 2025-02-13 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1734616859787-HL17E79WPNJTFQOQX2WD/Alyzeh+Rizvi+Headshot.jpg Blog - Heritage, Heat, Heart and a Rebrand - Heritage, Heat, Heart and a Rebrand Alyzeh Rizvi, Peepal People 12/19/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Heritage, Heat, Heart and a Rebrand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-29-laurel-rundle monthly 0.5 2025-02-13 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/efc11b3b-d0b3-4ac4-8038-379ef0e71dff/Laurel+Rundle.png Blog - Reaching Consumers at the Right Moment With Strategic Product Sampling - Reaching Consumers at the Right Moment With Strategic Product Sampling Laurel Rundle, AHA Marketing 12/12/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Reaching Consumers at the Right Moment With Strategic Product Sampling - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-28-caroline-grace monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2d7d31cc-6b07-467f-9855-3eca8af3da5e/Caroline+Grace.png Blog - A Retail Roadmap for Emerging CPG Brands - A Retail Roadmap for Emerging CPG Brands Caroline Grace, Product & Prosper 12/5/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - A Retail Roadmap for Emerging CPG Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/content-creators-in-houston-889n8 monthly 0.5 2025-01-08 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/42585258-7c3f-434f-910f-bdcbb0a6c4f7/IMG_6950.jpeg Blog - Local Influencers in Austin Celebrate National Book Lovers Day - On National Book Lovers Day, Austin’s vibrant book-loving community showed their passion for reading, storytelling, and supporting literary gems around the city. From reading with little ones to exploring architectural masterpieces and championing beloved bookstores, these local influencers captured the magic of books in true Austin style. https://www.hummingbirds.com/blog/podcast-episode-27-candace-molatore monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0263445c-7876-4fb4-a456-2081919e4668/Candace+Molatore.png Blog - Building Authentic Partnerships: The Creator's Perspective - Building Authentic Partnerships: The Creator's Perspective Candace Molatore 11/27/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Building Authentic Partnerships: The Creator's Perspective - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/austin-content-creators monthly 0.5 2025-01-06 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/43408c25-232d-468e-8182-6ec819d1cbe8/IMG_6148.jpeg Blog - Looking for Austin content creators? Meet the Texas birds - With nearly 980,000 residents in Austin and over 2.27 million in the greater metro area, this booming city offers brands a unique opportunity to reach diverse, engaged audiences. As the Live Music Capital of the World, Austin isn’t just growing in population — it’s thriving with culture, community, and consumer potential. For brands eager to build genuine connections, local influencers — our Austin hummingbirds — are the gateway to reaching new audiences with authentic, trusted recommendations. These creators have their fingers on the city’s pulse, sharing insights that resonate with followers in a way that traditional advertising simply can’t. Get to know the hummingbirds who are helping Austinites discover new products and experiences, one post at a time. https://www.hummingbirds.com/blog/detroit-content-creators monthly 0.5 2025-01-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b5dab1af-3bab-45e0-bd74-36c3f549a825/IMG_6147.jpeg Blog - Looking for Detroit content creators? Meet the Michigan birds - Detroit is buzzing with energy and growth, making it a prime market for brands looking to tap into its vibrant culture. For those aiming to make a real impact, there’s no better strategy than partnering with Motor City-based content creators who live and breathe the city. These creators aren’t just familiar with Detroit — they’re deeply connected to it, sharing the same neighborhoods, favorite hangouts, and passions as their followers. They speak with an authentic voice that reflects what Detroit cares about, building meaningful connections with locals who value their insights. Working with local influencers can amplify your brand’s message more effectively than relying on bigger names without local ties. With 4.3 million people living in metro Detroit, brands have the chance to tap into a loyal community through creators whose content not only sparks interest but also leaves a lasting impression. https://www.hummingbirds.com/blog/chicago-content-creators monthly 0.5 2025-01-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0fed3079-b95a-41ff-8352-fb19727becad/IMG_6143.jpeg Blog - Looking for Chicago content creators? Meet the Illinois birds - Chicago’s metropolitan area is home to around 9.4 million people, offering brands a dynamic and diverse market with incredible potential. But to truly connect here, you need more than broad messaging — you need voices that understand Chicagoans and their unique character and particularities. Locals value authenticity, purpose, and a deep-rooted pride in their city, and they trust creators who genuinely “get” what makes Chicago special. Unlike traditional influencer campaigns that can feel disconnected, partnering with content creators who are part of this community allows brands to tap into the fierce loyalty that defines the Windy City and foster real connections. https://www.hummingbirds.com/blog/podcast-episode-26-morgan-lerner monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/4adb1be3-3ac4-4442-9c4a-91bdb751bd1c/Morgan+Lerner.png Blog - The Power of Ambassadors and Building a Beloved Brand - The Power of Ambassadors and Building a Beloved Brand Morgan Lerner, GoNanas 11/21/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - The Power of Ambassadors and Building a Beloved Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-25-holly-chapman monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9ad76764-5234-441f-87a6-84e3a0fb75d7/Holly+Chapman.png Blog - Global Brand Expansion with a Local Feel - Global Brand Expansion with a Local Feel Holly Chapman, Papier 11/14/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Global Brand Expansion with a Local Feel - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-24-umaimah-sharwani monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/20abf672-cf34-4131-930f-d6b1ace6bcc1/Umaimah+Sharwani.png Blog - From DTC to Retail Ready - From DTC to Retail Ready Umaimah Sharwani, Paro 11/7/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - From DTC to Retail Ready - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-23-leslie-bailey monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/cd2d71ee-a823-4b30-bd54-f502c6e829c2/Leslie+Bailey.png Blog - Expanding Your Business Vision and Trusting Your Gut - Expanding Your Business Vision and Trusting Your Gut Leslie Bailey, Indy Maven/Maven Space 10/30/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Expanding Your Business Vision and Trusting Your Gut - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-22-alisha-espey monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1f7d4623-0a52-4718-a8dc-bcff2127ecd5/Alisha+Espey.png Blog - The Power of Placemaking and Creating Community-Driven Events - The Power of Placemaking and Creating Community-Driven Events Alisha Espey, Downtown Davenport Partnership/Alternating Currents 10/24/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - The Power of Placemaking and Creating Community-Driven Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-21-casey-harrison monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ddf0b22d-40ec-41a0-b129-1aa519a63b56/Casey+Harrison.png Blog - Building a Strong Local Presence Through Strategic Communication - Building a Strong Local Presence Through Strategic Communication Casey Harrison, Polished Strategic Communications 10/17/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Building a Strong Local Presence Through Strategic Communication - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/beauty-influencer-marketing monthly 0.5 2024-10-29 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b25baa61-6e4d-403b-9fb8-61eb59723989/Screenshot+2024-10-11+at+3.44.41+PM.png Blog - A crash course in beauty influencer marketing - We’ve all seen beauty influencers pop up on our social media feeds, showing off their elaborate makeup looks and multi-step skincare regimens. Across TikTok, Instagram, and YouTube, these beauty pros are ready to redo your reflection with their best tips and recommendations. If you’re curious whether beauty influencers can help your brand, it’s important to know how these campaigns work, which trends to spotlight, and how to find the right influencers. To make things a little easier, we’ve put together this crash course in beauty influencer marketing to get you started. https://www.hummingbirds.com/blog/influencer-marketing-reporting monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/4bbf299b-f4d4-4df9-a458-51b4148eb63b/Screenshot+2024-10-11+at+3.35.02+PM.png Blog - Making sense of campaign data with influencer marketing reporting - Campaign reporting is a cornerstone of any marketing strategy and the key to taking your brand to the next level. When you can back up your vision with solid data, it’s easier for executives to get behind your most exciting ideas. But how can you best measure your success? How can you prove that success on paper? How can you show return on investment (ROI) on a campaign with multiple halo effects? If you work with influencers, these questions don’t always have simple answers. When measuring your influencer marketing’s ROI, your reports need details that support every claim. Below, we’ll explore how to understand your campaign performance, how to partner with the right influencers for your brand, and why investing in the best influencer reporting tools can make a difference. https://www.hummingbirds.com/blog/influencers-in-retail-merchandising monthly 0.5 2024-10-17 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/98e389c7-4171-45d1-aee1-b4977d7bce0b/Screenshot+2024-10-11+at+3.29.47+PM.png Blog - 5 ways to use influencers in retail merchandising - Traditional merchandising remains an effective marketing tactic in the retail industry. In-store window displays, end caps, and color-coordinated shelves can artfully display your products, promote new initiatives, and encourage customers to splurge. While ecommerce delivers convenience and a wide selection, physical store locations offer customer experiences online shopping can’t match. Consumers crave those personalized interactions, hands-on testing, and a sense of belonging when they visit a store. You can think of influencer marketing campaigns as an extension of your retail merchandising strategy. By partnering with local influencers, you meet customers in a digital space and drive foot traffic with exciting products and promotions. Here, we’ll explore how influencers introduce brands, show people where to find them, and ultimately drive sales. https://www.hummingbirds.com/blog/podcast-episode-20-erica-jacobs monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/83088349-6910-4e9a-9525-ac4308406547/Erica+Jacobs+%281%29.png Blog - Scaling a Gourmet Ice Cream Sandwich Brand - Scaling a Gourmet Ice Cream Sandwich Brand Erica Jacobs, Nightingale 10/10/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Scaling a Gourmet Ice Cream Sandwich Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-19-jennifer-magley monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9977fb07-829c-46bc-ae6b-7ccbc0dc2e72/Jennifer+Magley.png Blog - Creating Memorable Experiences, Personally and Professionally - Creating Memorable Experiences, Personally and Professionally Jennifer Magley, The Basketball League, Basketball Super League 10/03/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Creating Memorable Experiences, Personally and Professionally - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/why-is-content-moderation-important-for-ugc monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/62eac2eb-9caa-47fa-835a-0784e3a377dc/%40jacquegarza.jpeg Blog - 5 reasons content moderation is key for UGC campaigns - If you’re thinking of running a user-generated content campaign, content moderation is a must for maintaining control of your branding and narrative. Why? Content moderation is your way of seeing what people are saying about your brand, and in the context of influencer campaigns, can include content revisions and adjustments to better align your content with your brand guidelines. There are a few approaches to content moderation, including reactive moderation (which relies on users or moderators to review content after it’s published), and proactive moderation (where you review content before publication). You need a good mix of both in order to successfully stay on top of your brand’s online presence and create powerful UGC campaigns that resonate with your audience and align with your branding. Wondering why implementing a solid content moderation strategy can improve your UGC campaigns? Let’s look at five ways it can elevate your marketing. https://www.hummingbirds.com/blog/how-much-do-micro-influencers-charge monthly 0.5 2024-10-02 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/7cdb5472-6231-4fa0-bb3b-a3aa31f127c1/%40grandrapidsgourmet.jpg Blog - Everything You Need To Know About Influencer Pricing - In the world of influencer marketing, understanding pricing is crucial to maximizing the return on your investment (ROI). From boosting brand awareness to driving sales, influencer marketing can deliver amazing results. However, reaping these benefits requires an investment in influencer marketing, which begs the question: how much do influencers charge for partnerships? In this post, we’ll explore the ins and outs of influencer pricing to help you make an informed decision for your brand. We’ll also stress the importance of setting a realistic budget so you can make the most out of your influencer marketing efforts. https://www.hummingbirds.com/blog/benefits-micro-influencers monthly 0.5 2024-10-02 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9a5477e0-2e09-41dc-8ca5-ae0c646c2b51/%40jordyn_dolan+%40drinkolipop.jpg Blog - 10 Benefits Of Micro-Influencer Partnerships for Brands - In the ever-evolving world of marketing, micro-influencers have emerged as powerful partners for brands looking to engage with their audiences more authentically and effectively. But what exactly is a micro-influencer? Micro-influencers typically have follower counts ranging from 10,000 to 50,000. What sets them apart from macro-influencers and celebrity influencers is their deeply engaged communities and genuine connections with their followers. Because they have their own specific niche groups (travel, food, etc.), these influencers are often seen as relatable, trustworthy, and more accessible. In this article, we’ll explore 10 key benefits of working with micro-influencers and why they might be the perfect fit for your marketing strategy. https://www.hummingbirds.com/blog/agencies-for-micro-influencers monthly 0.5 2024-10-02 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d4c19b40-6f42-4952-bc63-a4e9f9fe88be/%40gooddaydsm+%40cristinaiowazes.jpg Blog - A Guide To Micro-Influencer Agencies - Micro-influencers have become valuable partners for brands seeking to reach specific, engaged audiences. Unlike macro-influencers or celebrity influencers with millions of followers, micro-influencers have a smaller follower count (10,000 to 100,000) but they are highly dedicated. Their authenticity and connection with their audience make them ideal for brands, especially those aiming for more personal, localized engagement. In this guide, we’ll explore when you should consider working with a micro-influencer marketing agency and when alternative options, like the Hummingbirds platform, may be a better choice. https://www.hummingbirds.com/blog/influencer-marketing-kpis monthly 0.5 2024-10-02 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/bc9b74da-cdc7-43c0-85fa-5ebf44f95f45/%40freighthousefarmersmarket+%40makensiespindel.jpeg Blog - How To Measure 5 Influencer Marketing KPIs - In the world of influencer marketing, success can sometimes feel like a mystery. How do you know if your campaign truly made an impact? That’s where Key Performance Indicators (KPIs) come in. KPIs help your brand understand and gauge the success of your influencer marketing campaign by offering tangible data to back up your marketing decisions. In this guide, we’ll dive into five essential KPIs for influencer marketing and provide you with actionable advice on how to measure them. Whether you’re focused on building brand awareness, driving traffic, growing your audience, or increasing engagement, understanding KPIs will help you make sense of your campaign performance. https://www.hummingbirds.com/blog/podcast-episode-18-kelly-bennett monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1e137862-3156-4b2f-8ff3-e33081b09dc6/Kelly+Bennett.png Blog - Lessons Learned with Emerging Brands - Lessons Learned with Emerging Brands Kelly Bennett, With Kelly Bennett 09/26/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Lessons Learned with Emerging Brands - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/influencer-briefing-template monthly 0.5 2024-10-02 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/bb44bee5-3542-403b-a700-cef8c4d51b42/%40drinkolipop+%281%29.jpg Blog - Free influencer briefing template (+ how to use it) - An influencer brief is a strategic roadmap that guides content creators through a marketing campaign, ensuring every post, story, and interaction aligns with your brand’s vision. It covers timelines, content types, and audience demographics, providing influencers with clear expectations and all the details they need to bring your campaign to life with precision and creativity. A compelling brief not only sets the stage for stronger partnerships but also sparks some of your most impactful content. When you ignite an influencer’s creativity, they’re more likely to captivate their audience. Trust us — we’ve seen it happen! Below, you’ll find a free, customizable template and tips on how to fill out each directive. From deadlines to key messages to CTAs, we help you cover it all from the start. https://www.hummingbirds.com/blog/podcast-episode-17-scott-soltys-curry-brandon-puszkiewicz monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ffc74ec5-fc22-4a96-bec5-6840cc8ddd63/Scott+Soltys-Curry+%26+Brandon+Puszkiewicz.png Blog - Leveraging Local Partnerships for Social Good - Leveraging Local Partnerships for Social Good Brandon Puszkiewicz, American Foundation for Suicide Prevention & Scott Soltys-Curry, Indianapolis Coffee Guide 09/19/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Leveraging Local Partnerships for Social Good - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-16-sara-croft monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f02b5dff-9d70-4a86-ad6a-7926084014ee/Sara+Croft.png Blog - Meaningful Scaling: Balancing Tech and Personal Touch in Marketing - Meaningful Scaling: Balancing Tech and Personal Touch in Marketing Sara Croft, Five Four Partners 09/12/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Meaningful Scaling: Balancing Tech and Personal Touch in Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/is-influencer-marketing-dying monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f19e102c-210e-4bab-97e3-bb319dfd5e8a/%40nirvanasuper%40olivianelsen+%281%29.jpg Blog - Influencer marketing isn't dead — it's evolving - Watch a few "deinfluencing" videos, and you might be tempted to think that influencer marketing is over. And in one sense, you'd be right. The influencer marketing of five years ago, when major celebrities earned millions of dollars for a single post, is past its best. PewDiePie has pretty much retired. Kim Kardashian will probably never break the internet again. But influencers still exist. They've just evolved. Influencer marketing in 2024 is local, authentic, targeted, and more effective than ever. Let's explore how a new generation of influencers is making genuine connections and scoring engagement rates that can benefit your business. https://www.hummingbirds.com/blog/user-generated-content-examples monthly 0.5 2024-09-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/fd9b7f71-a04d-4a76-a342-8176dabaafeb/%40thegoodcrispcompany%40meg.an_eats.jpg Blog - 3 popular types of user-generated content (+ examples) - User-generated content (UGC) is everywhere today, shaping the way we make purchasing decisions. Think about the last time you considered trying a new restaurant or retailer. You likely asked for recommendations from friends or family, scrolled through Yelp or Google reviews, and even browsed through the comments, stories, or photos shared by others. UGC is a powerful yet delicate marketing tactic that, when done right, blends persuasion and transparency. In this post, we’ll look at three popular types of UGC, showcasing successful examples and offering insights on how brands of all sizes can leverage UGC to engage their target audiences. https://www.hummingbirds.com/blog/podcast-episode-15-jessyca-dewey monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/17015e7a-335e-4984-86af-5b8ac6b9113d/Jessyca+Dewey.png Blog - Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing - Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing Jessyca Dewey, The Y Collective 09/5/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/questions-to-ask-a-micro-influencer monthly 0.5 2024-09-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3bd56eb7-0760-44f1-98c1-20d3f8275910/%40dolldistributingdsm+%40bybmg.jpg Blog - 8 essential questions to ask a micro-influencer - In a world saturated with advertisements, trusted experts have never been more valuable. When it comes to promoting your brand, micro-influencers — who are trusted experts in their niche — often resonate most with social media users. Typically with follower counts between 10,000 and 100,000, micro-influencers offer a level of authenticity and connection that larger influencers sometimes lack. Micro-influencers can build brand awareness, increase conversions, and position your brand in even the most saturated markets. To pick the best one, you have to start with the right questions. At Hummingbirds, we specialize in connecting brands with small influencers, so we understand how crucial a good match is. In this article, we’ll recommend key questions to ask before partnering with a social mediamicro-influencer so you can achieve the same success. https://www.hummingbirds.com/blog/influencer-seeding-kits monthly 0.5 2024-09-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/7dee54a7-2458-47a0-87e1-ab186e82fdb7/%40fountainhillwinery%40midwesterncurves.jpg Blog - The Ultimate Guide To Influencer Seeding Kits - Influencer seeding — sending influencers free products, with no strings attached — can hook the best influencers for your brand. It’s a great way to pique their interest in everything from your products to creative collaborations. (Just don’t confuse it with content seeding, which is a whole different strategy.) Seeding kits may be a small investment, but they can open the door to new target audiences that convert into lifelong customers. Of course, if every CPG brand sends seed kits, your brand may not be as memorable or unique as you initially anticipated, so it’s important to make your kit stand out. Below, we look at how seed kits work, what makes them successful, and some inspirational real-world examples. https://www.hummingbirds.com/blog/content-seeding monthly 0.5 2024-08-30 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/633cdf57-db8b-442c-a693-0ce415b31995/%40johnballzoogr%40+hannahkragt_.jpg Blog - Everything you need to know about content seeding - When your content is only as good as your distribution strategy, the wrong approach can bury your best work. All the creative work you did, all that carefully calibrated messaging, will be ignored before it even has the chance to connect with your target audience. Content seeding is a planning strategy that identifies gaps in your game plan so the right people see your content at the right time. Below, we’ll look at how content seeding optimizes your reach, explore which channels work best for different brands, and show you how to implement a better seeding strategy. https://www.hummingbirds.com/blog/product-seeding monthly 0.5 2024-08-30 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/14ec43d9-3033-4833-af47-1c92eeb24e5c/%40todofrescomadison+%40peyton.etc.png Blog - Product seeding 101: What it is and how it works - Product seeding can amplify a brand’s product line by boosting audience exposure, awareness, and sales. With the right product seeding strategy, you can streamline campaigns, optimize returns, and reinforce your brand’s reputation. Of course, product seeding is more than just gifting products to interested parties. Below, we explain how product seeding works, why this cost-effective tactic is so versatile, and how to run a successful campaign. https://www.hummingbirds.com/blog/ugc-apps monthly 0.5 2024-08-30 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6b9484e3-fc17-488d-9399-da1c28761cbe/%40allgoodles%40phoenixnghiem.jpg Blog - The best UGC apps for content creators - Today, most major brands rely on user-generated content (UGC) apps to find the right partners to promote their products and services. These digital assets help brands curate relevant and authentic messaging that resonates with their target demographics — whether it’s through UGC videos, photos, or captions. But the right UGC app for you depends on everything from your location and your followers to your career goals. For content creators, time is literally money: If you don’t have a solid strategy to narrow down your options, you can waste time and miss out on major opportunities. Below, we’ll highlight some of the best UGC apps for content creators and why they help brands bridge multiple gaps in their overall digital marketing strategies. https://www.hummingbirds.com/blog/cpg-marketing-strategy monthly 0.5 2025-06-13 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/630a2e39-07cb-436f-88d4-8a107911e10c/%40drinkjuni%40phoenixnghiem.jpg Blog - CPG marketing strategy 101: An introductory guide - Walk into any supermarket, and you'll see thousands of products lining the shelves. When you shop, you're not just wandering the aisles — you're marching through the center of a raging competition. Consumer packaged goods (CPG) is a catch-all term for any product that consumers regularly use and replace. It covers things like food, drinks, cosmetics, pet supplies, and toiletries. It's also an intensely competitive industry where every detail, from packaging to brand voice to shelf placement, makes a difference. With so much competition, CPG brands have to do more than stand out from the crowd. You have to get consumers' attention — and make sure that they choose your brand over others. That's where a smart, relatable CPG marketing strategy comes in. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/516added-35b5-49b3-b5d3-6745a423beef/Guide+CTA.png Blog - CPG marketing strategy 101: An introductory guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/influencer-seeding monthly 0.5 2024-08-28 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1143dd97-77cb-49f5-8b10-82c079fd82da/%40flybyjing+%40shortyjordy07.jpg Blog - The marketer's guide to influencer seeding - Think back to your last scroll through social media — chances are, an unboxing video caught your attention. These captivating clips, often part of a marketing strategy called “seeding,” involve brands sending free products to relevant influencers to promote both new and established products. The best seeding content stokes the viewer's curiosity, compelling them to stick around and find out what's inside the package. But, the success of influencer seeding goes beyond designing a mystery box and considering an influencer's followers. In this article, we'll examine what influencer seeding is, which brands it's right for, and how to run more successful seed campaigns. https://www.hummingbirds.com/blog/cpg-social-media monthly 0.5 2025-06-13 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/331c170d-69f2-4b4c-a348-97fcabb0e26d/%40thelmastreats+%40kozykarrah.jpeg Blog - 3 Ways CPG Brands Drive Sales With Social Media - Consumer packaged goods (CPG) marketing is the promotion of common products, such as packaged foods, cleaning supplies, beverages, medications, clothing, or toiletries. Once a shopper finds products they like, such as a type of face cream or frozen dinner, they often become a household staple. Because these products are so universal, social media is an impactful way to reach everyday consumers who are constantly tuned into their feeds. Below, we’ll look at a few tips to optimize your CPG brand’s social media presence and drive more sales. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c96148ee-5359-42b7-9bc8-467b33fbf90a/Guide+CTA.png Blog - 3 Ways CPG Brands Drive Sales With Social Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/best-cpg-marketing-campaigns monthly 0.5 2025-06-13 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e8be289a-349d-4e49-b317-966438841134/%40drinkolipop%40caseykemperart.jpg Blog - 5 Best CPG Marketing Campaigns And What They Teach Us - Consumer packaged goods (CPG) brands are trying to stand out on crowded shelves and busy newsfeeds. Oftentimes, the focus is on promoting everyday household products, like toiletries or frozen foods — but because these products are usually more practical than sensational, a well-planned campaign can go a long way to hook prospective customers and compel them to take action. Below, we’ll highlight five awesome CPG marketing campaigns, why they excelled, and how to use them as a springboard for your own initiatives. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/8bb6c391-8b74-4c6f-9ff2-0d5ec8e7cc83/Guide+CTA.png Blog - 5 Best CPG Marketing Campaigns And What They Teach Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/cpg-influencer-marketing monthly 0.5 2025-01-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/5fec7ef5-e68a-4b8c-ad88-76ecf8e2fdf4/%40allgoodles%40merztagram.jpg Blog - Influencers Are The Key To Modern CPG Marketing - When you head into a store, you are often faced with hundreds of consumer packaged goods (CPG) products on the shelves. As a brand, you, too, are constantly battling this crowded landscape. To compete with the countless other brands in stores and eCommerce storefronts, you have to find a way to stand out. For many CPG brands, influencer marketing is the solution. With an influencer marketing strategy, your CPG brand can get ahead of the curve. For evidence, look no further than OLIPOP — the brand tapped into influencer marketing to make itself a recognized name. But it isn’t the only brand that can leverage influencers. You can use the personal connections and the relatability of influencers to establish trust in ways traditional marketing struggles to achieve and start seeing success from influencer campaigns. https://www.hummingbirds.com/blog/brand-ambassador-vs-influencer monthly 0.5 2024-08-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/8d1d1f2c-a140-4698-b337-173979f8bd75/%40littleflourbakedgoods+%40katvicashwal.jpg Blog - Brand Ambassador Vs Influencer: What’s The Difference? - By this point, you know partnering with content creators can boost your reach and win over customers by harnessing the power of social proof. But which type of creator is best suited for your social media marketing strategy. This guide will help you understand the main differences between brand ambassadors and influencers, so you can make the right choice for your brand. https://www.hummingbirds.com/blog/user-generated-content-agency monthly 0.5 2024-08-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/98bc3f13-cea2-4c76-bff8-1fa880563679/%40delola+%40foodieinthecincy.jpg Blog - A Guide To Working With User Generated Content Agencies - User-generated content (UGC) is any form of content created by users on a social media platform to promote a brand. It could be a Yelp review, a photo of a newly purchased product on Instagram, a customer testimonial you post on your website, or almost any other form of content. You can probably think of a few of your own examples and already see the value of this authentic and influential content, especially for promoting your brand. But understanding the power of high-quality UGC and harnessing it for yourself isn’t the same thing. Curating UGC and using it strategically to meet your goals is a challenge that many brands can’t tackle on their own. This is where UGC content agencies come into play. These agencies specialize in sourcing, creating, and managing UGC to help brands harness its power. But, it isn’t the only option, begging the question: Is hiring a UGC agency your best option? In this guide, we’ll explore the benefits and drawbacks of working with UGC agencies, the questions you should be asking, and alternatives to help you make an informed decision. https://www.hummingbirds.com/blog/travel-influencer-platform monthly 0.5 2024-08-14 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9e1598ef-99b6-4878-931f-5427b65f0641/The+Best+Platforms+for+Influencer+Travel+Marketing.jpg Blog - The Best Platforms for Influencer Travel Marketing - Travel influencer tools can help brands launch effective campaigns and promote themselves in a competitive industry. But it’s also easy to make the mistake of choosing flash over substance, especially when influencer marketing is far more nuanced today than it was ten years ago. If you’re ready to launch targeted and impactful campaigns, both influencer platforms and agencies assist marketers across the travel sector. Below, we’ll look at the difference between influencer agencies and platforms and how to choose the right support for your travel brand. https://www.hummingbirds.com/blog/how-many-followers-do-micro-influencers-have monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ab825d05-52c2-4f03-9e48-31fd4f586d9e/Everything+You+Need+To+Know+About+Micro+Influencers Blog - Everything You Need To Know About Micro Influencers - It feels like everyone is an influencer nowadays. Just scroll through social media and you’ll find curated feeds, posed photos, and glowing product endorsements. We all have our circles of influence that guide our buying decisions. But just because an influencer has hundreds of thousands of followers doesn’t necessarily mean they’re a great fit for your brand’s message or target audience. You may have heard of micro influencer marketing. These influencers have loyal, engaged followers in a niche like beauty, fashion, or food. Their smaller communities may make them the ideal partners for niche brands — but like any partnership, it’s important to choose wisely. Below, we’ll give you a crash course on micro influencers: who they are, what they can do for your brand, and how to find great partnerships. https://www.hummingbirds.com/blog/how-to-find-influencers-for-your-brand monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/bd6488db-8767-452b-9a31-0bd687ad140c/%40vacationinc%40madiepipenhagen.jpg Blog - How To Find Influencers For Your Brand And Drive Engagement - Social media influencers leverage their platforms and profiles to share engaging content with their social networks. This relationship is symbiotic — influencers have a creative outlet and engaged audience, and followers receive anything from vicarious escapes to practical tips. If you can successfully tap into this relationship, finding new audiences and building stronger brand loyalty is easier. Influencers are popular because they help marketers better position their brand to diverse audiences across platforms. Before you can form valuable collaborations, though, you’ll need to research and select the right people. Below, we look at how to find influencers who can drive brand engagement. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - How To Find Influencers For Your Brand And Drive Engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-14-rachel-greiner monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ae896a2a-6619-4449-ba5a-2cbae20aa2cf/Rachel+Greiner.png Blog - Attracting Locals and Visitors with Engaging DMO Strategies - Attracting Locals and Visitors with Engaging DMO Strategies Rachel Greiner, Experience Grand Rapids 07/18/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Attracting Locals and Visitors with Engaging DMO Strategies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-13-rod-johnson monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/67512732-6cb6-49fb-addc-7c6f10a98501/Rod+Johnson.png Blog - Brewing Change and Scaling Impact - Brewing Change and Scaling Impact Rod Johnson, BLK & Bold 07/11/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Brewing Change and Scaling Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/what-is-a-ugc-creator monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/05ae9686-909d-4bcb-9f86-796ad3a0c525/%40hannahshadraven+%40hedgeapplekombucha.jpg Blog - Building Influence: The Path To Becoming A UGC Creator User-generated content (UGC) has surged in popularity in recent years, reshaping how brands connect with their audiences. Defined as any form of content — from photos and videos to reviews and social media posts — created by users rather than brands themselves, UGC has become a cornerstone of modern digital marketing strategies. Why has UGC risen to prominence? It’s simple: authenticity. Audiences today crave genuine, relatable experiences over polished advertisements. UGC delivers precisely that, offering real-life perspectives and endorsements that resonate far more deeply than traditional promotional content. In this article, we will delve into the experiences of these UGC creators, uncovering what motivates them, how they cultivate their audiences, and the influence they wield over brand perception. https://www.hummingbirds.com/blog/travel-marketing-trends monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d59796aa-2050-427a-b270-22f4f546277a/4+Travel+Marketing+Trends+To+Know+For+2024+And+Beyond.jpg Blog - 4 Travel Marketing Trends To Know For 2025 And Beyond Right after the pandemic, travel patterns were more erratic than ever before, but today, we’re seeing a return to normalcy. The good news is that the patterns are more predictable, which can make it easier to speak to your target base. But that same predictability also drives more competition within the travel and hospitality sector. Now that the dust has settled, travel marketing trends have shifted to touch on everything from privacy concerns to changing traveler expectations. We’ll look at how these trends can help your brand pivot its marketing strategies to stay on top of your revenue goals. https://www.hummingbirds.com/blog/user-generated-content-vs-brand-generated-content monthly 0.5 2024-07-11 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6820cea9-3cc0-48e5-ae64-69d3400c78d3/User+Generated+Content+Vs+Brand+Generated+Content.png Blog - User Generated Content Vs Brand Generated Content As a marketer, you’re always looking for new ways to capture your audience’s attention. But with a plethora of options out there, how do you decide what kind of content to prioritize? Two of the most popular types of content to include in your marketing strategy are user-generated content and brand-generated content. Both are crucial for driving brand awareness, but which should you prioritize? When setting up your marketing strategy, it's essential to understand the differences between user-generated and brand-generated content, along with the benefits and drawbacks of each, before finalizing your plan. https://www.hummingbirds.com/blog/ugc-trends monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/595edbbe-9a56-4fd7-9c2e-a063216ecb31/5+Current+Trends+Shaping+UGC+Marketing.png Blog - 5 Current Trends Shaping UGC Marketing User-generated content (UGC) has become increasingly popular each year as brands invest in building genuine connections with their audiences. Platforms like Instagram, TikTok, and LinkedIn allow anyone and everyone to share their opinions in creative ways. And increasingly, audiences prefer authentic user content over flashy influencer posts. Understanding current UGC trends is crucial for marketers to develop brand awareness, authenticity, and social engagement. Keep reading to learn five significant trends shaping UGC marketing in 2024 and insights on how brands can navigate these changes effectively. https://www.hummingbirds.com/blog/travel-micro-influencers monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d8789a87-6998-4238-8878-aab3eb1ea0ca/Understanding+The+Role+Of+Travel+Influencers+In+Marketing+Pic.png Blog - Understanding The Role Of Travel Influencers In Marketing Influencers and the travel industry have long been a perfect match. Even before social media platforms, people have loved to see travel content, hear about people’s travel experiences, and learn more about new destinations. Today, popular platforms like Instagram and TikTok replace the snapshots, slides, and home movies of vacations past. They’ve also fundamentally changed how people choose destinations and plan trips — so to stay in the game, travel marketers need more than one mega-influencer to hashtag their brand. Micro-influencers appeal to everyday people who don’t have endless resources to plan their trips. Here, we’ll look at why micro-influencers have largely replaced macro-influencers in the travel industry and how their authentic presence yields higher engagement numbers. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/198322af-d894-467a-96fa-2e6d77f23e9e/Screenshot+2024-07-08+at+6.06.45%E2%80%AFAM.png Blog - Understanding The Role Of Travel Influencers In Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/travel-influencer-marketing monthly 0.5 2024-07-11 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d11d443a-2ac9-4961-bf33-0e37c85a5fbf/The+travel+marketer%E2%80%99s+ultimate+guide+to+influencers.jpg Blog - The travel marketer’s ultimate guide to influencers On social media, travel posts are everywhere. Even the most casual user expects a few sunset or tropical cocktail photos sprinkled into their feeds at any given time. These posts may be pretty commonplace, but they’re also powerful for social media users. You can likely recall a post or two that made you reconsider your own travel plans. Whether it was a friend’s shoe-string day trip or a relative’s month-long luxury cruise, travel posts and endorsements often spark desires people didn’t even realize they had! Here, we offer a travel marketing crash course to explore the power of influencers and how to leverage it based on your niche. https://www.hummingbirds.com/blog/podcast-episode-12-katie-olthoff monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b6d14cdd-8ec5-4db2-a577-a026ed41a840/Katie+Olthoff.png Blog - Boosting Visibility with SEO and Social Proof - Boosting Visibility with SEO and Social Proof Katie Olthoff, ChopLocal 07/03/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Boosting Visibility with SEO and Social Proof - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-11-amanda-dare monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/cf74a1ce-9486-4f3b-ae86-2c8669173c7b/Amanda+Dare.png Blog - Staying True to Your Brand Values & Showing Up With Intention - Staying True to Your Brand Values & Showing Up With Intention Amanda Dare, Woman-Owned Wallet, WOW Factor Collective 06/27/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Staying True to Your Brand Values & Showing Up With Intention - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/how-to-create-a-geo-tag-on-instagram monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6b18e0b3-7a0d-41e3-8c8d-df7ce57955b3/Instagram+Geo+Tag.png Blog - A Step-By-Step Guide To Creating An Instagram Geo Tag Ever scrolled through Instagram and noticed a clickable location tag beneath a post? That’s a geotag. Most people are familiar with seeing them, but creating one for your own business might seem like a mystery. Don't worry, this guide will shed light on the power of geotags and walk you through creating one in a breeze! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/aff6bef2-9a83-4f98-9667-f992de26c051/Instagram+Geo+Tagging+1.jpg Blog - A Step-By-Step Guide To Creating An Instagram Geo Tag - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0a2f6c41-ba63-4cc0-bb81-e9320f6c9e26/Instagram+Geo+Tagging+2.jpg Blog - A Step-By-Step Guide To Creating An Instagram Geo Tag - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/5a1ef57e-e9c3-406f-9040-e9256db2667f/Instagram+Geo+Tagging+3.jpg Blog - A Step-By-Step Guide To Creating An Instagram Geo Tag - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-10-katie-kardell monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/459e40a5-31a5-4ad7-aac8-5878a6002ceb/Katie+Kardell.png Blog - Engaging Customers with a Purpose-Driven Mission - Engaging Customers with a Purpose-Driven Mission Katie Kardell, Century Farms Distillery 06/20/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Engaging Customers with a Purpose-Driven Mission - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/ugc-campaign monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/29bc1ec0-57b5-4c7b-b898-769d6f7ca20a/UGC+campaign.png Blog - The Marketer’s Guide To UGC Campaigns User-generated content (UGC) is a marketing tactic that helps tell your brand’s story in an authentic way — by the people who use it! Rather than a marketing team carefully crafting your content, real customers share their unfiltered user experiences with followers on their social networks. UGC is powerful, but tricky: Social media platforms routinely update their rules in an effort to scale back on identical content. If you’re embarking on a UGC campaign, here’s a look at how they work, why they connect so well with audiences, and which UGC trends can help you form a solid strategy for this type of content. https://www.hummingbirds.com/blog/local-influencer-marketing monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2a950135-4c00-4a0a-8ff4-b2ec0ad4f445/who+are+local+influencers+feature+image.png Blog - The Ultimate Guide to Local Influencer Marketing - Who's the most influential person on the internet? Is it Kim Kardashian? Elon Musk? Or a Midwest mom who knows everyone in her community and loves posting online? Most celebrities on social media work with brands. There are influencer hype houses and sci-fi-style AI influencers, and even Barbie herself did a collab with drink brand Olipop. But the most effective influencers are less well-known. They fly under the radar, reaching audiences in their own communities by word of mouth. Local influencer marketing is built on the idea that our closest contacts have the most influence. It's a cost-effective strategy that's highly effective for smaller brands. In this blog post, we'll explain how it works and why you should use local influencers in your marketing strategy. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c5a71040-0e99-4ce6-b452-c9cc2eabc693/influencer+tiers+visual++%281%29.png Blog - The Ultimate Guide to Local Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2064a126-6ded-479a-99a4-d964287ea946/local+influencers+vs+nano+influencers+%281%29.png Blog - The Ultimate Guide to Local Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - The Ultimate Guide to Local Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/influencer-marketing-retail monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/55efff63-733d-4ba0-936b-e754643bda44/Where+influencers+fit+in+a+retail+marketing+strategy.jpg Blog - Where influencers fit in a retail marketing strategy Influencer marketing via social media continues to help modern retail business owners find customers in an otherwise faceless crowd. The catch is that customers are more aware of celebrity influencers’ motivations than ever. Spoiler alert: It’s money. If customers think the messages are paid for, they’re likely to immediately tune the claims out. This is why successful modern influencer partnerships require a little more nuance and agility. Below, we’ll take a look at what influencer marketing is, why it still works, and how to adapt it to the modern age of ultra-savvy consumers. https://www.hummingbirds.com/blog/user-generated-content-vs-influencer-marketing monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/04e18d94-adcd-4eaa-ac6a-320e3dce5824/User-Generated+Content+Vs.+Influencer+Marketing.jpg Blog - User-Generated Content Vs. Influencer Marketing Influencer marketing is a well-known tactic for most brands, even if it’s come under scrutiny as of late. Unfortunately, all its success stories led to the rise of fake followers, unethical endorsements, and just plain uninspired content marketing. Influencer marketing is still a viable marketing tactic, but instead of celebrities and macro-influencers, brands are partnering with lesser-known types of influencers. Micro, niche, and local influencers are taking center stage, thanks to their curated, engaged audiences and genuine, relatable content. Here, we look at why user-generated content aligns more with changing customer mindsets, why it doesn’t negate influencer marketing, and how to find the best balance to resonate with your audience. https://www.hummingbirds.com/blog/ugc-platform monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1718358591108-B5ON9E7MU50PAUS02HTN/10+best+UGC+platforms+for+brands.jpg Blog - 10 Best UGC Platforms for Brands User-generated content (UGC) is a marketing strategy that changed the game for brands focused on driving local behavior and looking for ways to diversify their channels. Instead of producing all your social media content in-house, you can lean on followers, customers, and influencers to produce it for you. But it still takes work to find the right influencers, build creative relationships with them, and generate authentic, high-quality content. UGC platforms help brands: Find creators. Verify their engagement rates. Check for culture fit. Create contracts. Agree on rewards or payment. https://www.hummingbirds.com/blog/in-store-promotion-examples monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1711483337724-C9JKNXTVJCXVCYI6ONHB/create+lifetime+customers+and+referrals+with+content+creators+feature+image.png Blog - 5 In-Store Promotions Every Marketer Should Know In-store promotions are marketing initiatives that draw customers to brick-and-mortar locations. These campaigns often spark an infectious excitement, putting shoppers in close contact with one another to create their own special energy. BOGOs, flash sales, influencer partnerships, and free gifts are all effective methods for generating more in-person retail business. And since positive face-to-face interactions can lead to higher levels of trust, this marketing strategy can work wonders for your brand. Here, we’ll look at the most successful in-store promo examples, why they worked, and how to adapt and scale the ideas for your business. https://www.hummingbirds.com/blog/podcast-episode-9-hannah-kirkpatrick monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/5dfdabf9-9746-4ed6-bdb9-cc4593c94cde/Hannah+Kirkpatrick.png Blog - Integrating Into the Community and Keeping Social Media Fun - Integrating Into the Community and Keeping Social Media Fun Hannah Kirkpatrick, Fareway 06/13/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Integrating Into the Community and Keeping Social Media Fun - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-8-lucy-dana monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/bbfc9753-5c25-4c67-bc4a-3d83d9b19eb3/Lucy+Dana+%281%29.png Blog - Sourcing, Supply Chains, and Scaling from Scratch - Sourcing, Supply Chains, and Scaling from Scratch Lucy dana, one trick pony 06/06/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Sourcing, Supply Chains, and Scaling from Scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/goodles-mac monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ff51f7a9-fe02-4bc7-bdaf-d1105ca895f7/Square+blog+images.png Blog - Local influencers devour Goodles Mac - local influencers devour Goodles Mac 06/04/2024 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Local influencers devour Goodles Mac - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-7-steven-vigilante monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3d553b1c-03e7-4d2e-8a47-8ce3f98a733c/Steven+Vigilante.png Blog - From Local Markets to a National Spotlight - From Local Markets to a National Spotlight Steven vigilante, olipop 05/30/2024 Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - From Local Markets to a National Spotlight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/how-to-find-local-influencers monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/bb087bee-7e96-4666-b072-159766cbac37/guide+to+finding+and+engaging+local+influencers+-featured+image.png Blog - Guide to finding and engaging local influencers How many influencer posts did you see the last time you scrolled through Instagram or TikTok? Probably more than you think! Celebrity influencers are still popular, but the rise of smaller influencers is here. Local influencers relate to your target audience in ways that macro and mega influencers simply can’t. They’re perceived as more trustworthy and therefore inspire their audience to take action. More specifically, they inspire action where they live with their local network. If your goal is to move products off shelves, create repeat buying habits, and drive more in-store sales, incorporating local influencers into your marketing strategy is your ticket to success. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/dc848b0e-be51-453b-80e5-30810a2f1598/local+vs+nano+vs+micro+influencers.png Blog - Guide to finding and engaging local influencers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b48c2fad-36d5-4682-ac3b-523e9a695949/Download+guide+CTA+-+small+-+blue.png Blog - Guide to finding and engaging local influencers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/love-jaju-pierogi monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6c3202b5-1329-4042-826a-e59db5e637f5/Jaju+Pierogi+Spotlight.png Blog - Hummingbirds share their love for Jaju Pierogi Finding new food options is always exciting, especially when they carry deep cultural significance. Jaju Pierogi is igniting a love for family cooking by bringing Polish cuisine to households across the nation. Hummingbirds were invited to try Jaju Pierogi and share about their experience with their online circle. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/175cf2de-d4a8-4e2a-ac90-19c13f4e5ba8/Jaju+Pierogi.png Blog - Hummingbirds share their love for Jaju Pierogi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Hummingbirds share their love for Jaju Pierogi - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/influencer-search-tools monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/18e4a7d3-eb49-48df-9541-4647422d00c8/5+best+influencer+search+tools+-+featured+image.png Blog - 5 best influencer search tools Bold and exciting user-generated content (UGC) in influencer marketing campaigns can get brands some serious results. Take Crumbl Cookies, which made a huge splash on TikTok when users posted about the brand’s unique, limited-edition cookie flavors. There are even dedicated TikTok accounts just for reviewing the brand’s newest flavors, fostering viral popularity and helping Crumbl become a billion-dollar company. Your brand can also harness the power of viral user-generated content by partnering with online content creators. However, in today’s influencer-saturated social media landscape, it can be tricky to find partners that feel like an authentic fit for your campaigns. With so many potential partners to choose from, how do you select the best creators for your brand? While influencers can be a good place to start for many brands, they’re not the only partner option you have: Hyperlocal content creators may be the alternative your brand is looking for. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - 5 best influencer search tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/how-to-reach-out-to-influencers-as-a-small-business monthly 0.5 2024-08-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/7986f40c-b4f3-4f12-888f-c59a8a25f996/the+small+business+owner%27s+guide+to+influencer+outreach+-+featured+image.png Blog - small business owner's guide to influencer outreach It's exciting to see just how much social media influencers have changed the business landscape. Not only do small business owners have a fighting chance in the competitive market, but brands are no longer confined to their immediate target audiences. Take Duolingo, for example. The app generated significant brand awareness among Gen Z audiences in the U.K. by partnering with Yung Filly and Chunkz, popular U.K. influencers. Your brand, too, can benefit from using influencer marketing — but you’ll need a solid outreach strategy. Luckily, Hummingbirds has you covered with this ultimate guide on how to reach out to the right influencers and get them excited about partnering with your brand. Learn more about influencer marketinG https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - small business owner's guide to influencer outreach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/influencer-database-software monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/084fc5d5-5be9-4564-ac7b-5408b64d13f5/influencer+database+software+-+featured+image.png Blog - What is Influencer database software? learn more about influencer marketing We’re in the age of the influencer economy. Forget funneling your marketing budget into product photoshoots or direct mail campaigns — if you really want to make an impact and acquire new customers, influencer marketing is the way to go. But to access the full potential of influencer marketing, you’re going to need the right tools. And that’s where influencer database software comes in. Not sure what influencer database software is or what provider to pick? We’ve got you covered with this comprehensive guide to selecting influencer database software. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - What is Influencer database software? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-6-catherine-baxter monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1620395d-69ee-466a-afb4-edc5ae27bdc2/Catherine+Baxter.png Blog - Aligning Values & Leveraging Creativity in Partnerships - show notes This week, Emily chats with Catherine Baxter, CEO and founder of Nettie, well known for their products tailored to pickleball lovers. Inspired by her in-laws' love for the sport, Catherine saw a gap in the market for high-quality, well-designed pickleball products and set out to create her own. She launched the company in 2021 and gained traction through local partnerships and media coverage, expanding beyond her hometown of Cincinnati to be distributed through retailers like Dick’s Sporting Goods, Saks Fifth Avenue and Free People. In this episode, Catherine shares her experience building a pickleball based brand, the power of leveraging your local community and how key collaborations that align with your values can exponentially impact your growth. Catherine Baxter, Nettie Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Aligning Values & Leveraging Creativity in Partnerships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/mingsbings monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/7cc5d7b5-c5e0-48ef-9b9b-27fcbb5a622c/MingsBings+Spotlight.png Blog - Hummingbirds get crunchy with MingsBings If you're searching for an easy meal or a nutritious yet delicious snack, look no further than MingsBings! These crispy Chinese flatbreads are not only delicious, but also cater to various dietary needs. Most importantly, they received the enthusiastic approval from hummingbirds who had the pleasure of trying them out! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/74b030f9-b69c-4711-9370-af73bcb664e4/MingsBings+%283%29.png Blog - Hummingbirds get crunchy with MingsBings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Hummingbirds get crunchy with MingsBings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-5-nola-morris monthly 0.5 2025-01-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a7c23deb-eda8-41bb-8a5e-fe3da78d7b53/Nola+Morris.png Blog - Staying Authentic while Scaling a CPG Brand show notes This week, Emily chats with Nola Morris, Chief Marketing Officer of Thelma’s Treats. Thelma’s was founded by her brother and named after their very own great-grandmother, Thelma. Nola has 20 years of experience across multiple industry verticals including financial services, tech, fashion, and consumer packaged goods. In this episode, Nola discusses her responsibilities as CMO, the tactics used to reach new customers and generate sales, and maintaining authenticity as a brand while growing rapidly! Nola Morris, Thelma’s Treats Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Staying Authentic while Scaling a CPG Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-4-sarah-cucchiara monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/cdaf5021-a456-4ec8-8c78-6dab0772516a/Sarah+Cucchiara.png Blog - Building a Holistic Local Marketing Strategy - show notes This week, Emily chats with Sarah Cucchiara, VP of Sales and Marketing at Tiger Pistol. Sarah has experience with both B2B and B2C businesses, working both client and agency-side for brands like Hallmark Cards, Helzberg Diamonds, Purina, GE, Diageo, Chase, and Nationwide Insurance and now Tiger Pistol, developing cross-channel marketing and advertising programs that drive results. In this episode, Sarah discusses how to put the pieces together and create a marketing strategy for your brand that responds to current innovation while maximizing the impact you’re already seeing. Sarah Cucchiara, Tiger Pistol Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Building a Holistic Local Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-3-emily-harpel monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/8a7c4735-a0d0-4e54-9478-2ca371c3c7f0/Emily+Harpel.png Blog - Transitioning from Events to Ecommerce - This week, Emily chats with Emily Harpel, Founder and CEO of Art of Sucre, a luxury cotton candy company. In this episode, Emily Harpel discusses building an events-based business and transitioning to ecommerce in the wake of the pandemic. She discusses her approach to social media, collaborations and the journey of a business pivot. Emily Harpel, Art of Sucre Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Transitioning from Events to Ecommerce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-2-delaney-vetter monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a4e40c6b-a995-460c-94e6-aff5967f98a4/Delaney+Vetter+Local+Marketing+School+Podcast.png Blog - Local PR for CPG Brands & Beyond - Show notes This week, Emily chats with Delaney Vetter, an independent consultant specializing in PR and copywriting for brands in the Food & Beverage and CPG space. In this episode, Delaney discusses the evolving landscape of PR, her approach to securing press opportunities for brands of all shapes and sizes, and the power of storytelling in brand messaging. Delaney vetter, pr strategist & Copywriter Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Local PR for CPG Brands & Beyond - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/podcast-episode-1-charise-flynn monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/867cf1bb-813b-442c-8f0c-6ca01fc28112/Charise+%26+Emily+Local+Marketing+School+Podcast.png Blog - The Power of Everyday People in Influencer Marketing - show notes This week, Emily chats with fellow co-founder and COO at Hummingbirds, Charise Flynn. In this episode Charise & Emily discuss the origin story of Hummingbirds and the value of leveraging everyday people as brand advocates. They also answer all your questions about the Hummingbirds platform, who it’s built for and what brands should be tapping into people-powered marketing. Charise Flynn, co-founder & COO of Hummingbirds Find more podcast episodes https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - The Power of Everyday People in Influencer Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/introducing-local-marketing-school-podcast monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/65265fcc-0311-4537-88c1-6c51912a9052/emily+steele+podcast+intro+blog+featured+image+%281%29.png Blog - introducing the local marketing school podcast - It’s the spring of 2020 and I’m learning how to become a new mom and run a business, while witnessing dozens of small businesses scrambling to pivot their entire business because of Covid. Since I was running a local marketing agency at the time, I was well equipped to help my clients stay afloat with creative strategies, but not everyone has a dedicated marketing person or team supporting them. I decided right then and there that if I could not be everyone’s agency, I was going to teach them how to think like a marketer and do their own marketing to drive local behavior. It was a way for me to impact thousands of people’s lives in my own city and beyond and even on sleepless nights with a new child, I accepted the challenge of figuring it out. Here’s what I learned along the way… Emily Steele local marketinG School POdcast https://www.hummingbirds.com/blog/building-community-centric-brand monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c0540795-1707-4c5d-92c1-2451c56ed8d6/Building+community+centric+brand+featured+image+%281%29.png Blog - Do’s and Don'ts of Building a Community-Centric Brand - I founded Hummingbirds around the idea that people want to be a part of their community—both as experience-oriented consumers and humans who thrive on feeling connected and known. Our partnerships across 15 cities (and growing!) proves this true, again and again. In places where people are the megaphone—Instagramming about how much they loved trying a spa’s beauty treatment, posting about the people behind the counter at their favorite shops, sharing the local bookstores they love—local businesses are a bigger part of the conversation. But there is a big difference between businesses that understand “community” simply as a place to put a billboard and those that recognize its networked potential. Here’s what I mean: Community-based brands are defined as a geo-specific category rooted in the location where they were founded. Community-centric brands make a choice to build relationships with customers who buy into their purpose and values as much as their product choices. They might be geographically bound, or their audience could be widespread. Emily Steele Learn more about local marketing https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/072884af-ff31-4af0-ad4d-3304a6c258f3/Ted%27s+Gardens+blog+image.png Blog - Do’s and Don'ts of Building a Community-Centric Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/18960924-4e85-43b6-abc7-d5b021a5f9f9/DM+Playhouse+blog+image+-+Building+community+centric+brand.png Blog - Do’s and Don'ts of Building a Community-Centric Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/00c57d37-9539-4511-a92d-9e86e8aec84b/discovery+call+cta.png Blog - Do’s and Don'ts of Building a Community-Centric Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/spenga-sw-omaha monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/36d8f96d-b881-480e-933b-c9bd75b00705/SPENGA+SW+Omaha+featured+image.png Blog - omaha hummingbirds WERKout with SPENGA SW Omaha - omaha hummingbirds WERKout with SPENGA SW Omaha 04/15/2024 Learn about working with hummingbirds https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ce3c8ed5-baad-4a7f-a693-890203147552/Spenga+sw+omaha+comments.png Blog - omaha hummingbirds WERKout with SPENGA SW Omaha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9987415e-d06e-4648-84d5-a88d6f5a2b35/What+type+of+influencer+should+you+work+with+%281%29.png Blog - omaha hummingbirds WERKout with SPENGA SW Omaha - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/partnering-social-media-users-helps-business monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d6d863f1-bc1d-44de-b5bd-e8adc21b0d53/how+partnering+with+social+media+users+helps+your+business+featured+image+2.png Blog - How social media partnerships aid businesses - how social media partnerships aid businesses Emily Steele 04/03/2024 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c113925d-eb48-4e7c-9f1e-6889c283afb7/social+media+connected+consumers+at+an+event+%281%29.png Blog - How social media partnerships aid businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/nano-influencers-marketing-strategy monthly 0.5 2024-08-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9db451a5-038f-43bd-8371-447052b39bd0/nano+influencers+featured+image.png Blog - How nano influencers fit in your marketing strategy - Nano influencers have been around for years but just recently became the trendiest type of influencer to work with. Why would someone with 2,000 followers be more desirable to work with than someone with 200,000 followers? Authenticity, engagement and trust! Let’s dig into what a nano influencer is and how they can enhance your marketing strategy. Lindsey Hiner go to influencer marketing ARTICLES https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - How nano influencers fit in your marketing strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/celebrity-influencer-marketing-impacts-society monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e4665678-ebc7-4669-9fad-1ac8ec5f6e63/celebrity+influencers+featured+image.png Blog - What celebrity influencer marketing is and how it impacts society - The earliest influencers were YouTubers and mommy bloggers, but influencers became a mainstream concept thanks to celebrities. With the launch of Instagram, it was easy to follow their lives and mimic the behaviors they were posting about. For brands, the opportunity to collaborate was immediate and influencer marketing was born! The effect that mega influencers have had on society is vast. Let’s examine what a celebrity influencer is, look at examples, and explore how they’re transforming society. Lindsey Hiner go to influencer marketing ARTICLES https://www.hummingbirds.com/blog/macro-influencers-brands-work monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c46d96e3-7ffe-46ec-aae6-b41aa841d588/macro+influencers+featured+image.png Blog - what is a macro influencer and how can brands work with them? - Out of the six types of influencers, macro influencers are the second largest group in terms of follower count. Integrating them into your influencer marketing strategy is a smart decision if your goal is reach and awareness. Lindsey Hiner learn more about influencer marketing https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - what is a macro influencer and how can brands work with them? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/mid-tier-influencer-marketing monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c837f6c2-5938-4c0b-af81-c079b90c8d83/mid-tier+influencers+featured+image.png Blog - what is mid-tier influencer marketing? - You’ve probably heard of macro and nano influencers, but mid-tier is often left out of the conversation. Maybe because the name isn’t as flashy? Name aside, this influencer tier is a powerhouse of information and entertainment. It sits between micro and macro influencers and shares the strengths of both. Should your brand consider working with mid-tier influencers? Jessica Kennedy learn more about influencer marketing https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - what is mid-tier influencer marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/micro-influencers monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/34ca3c4f-8664-4397-8626-830621143027/micro+influencers+featured+image.png Blog - The Marketer’s Ultimate Guide to micro-influencers Influencer marketing remains a powerful tactic in today’s social media media climate. However, to maximize your return on investment (ROI), it’s important to choose the right type of content creator for your influencer marketing strategy. Micro-influencers have smaller follower counts and (typically) more credibility, which can conserve your budget and engage more people. Below, we’ll dive more into why that matters, how micro-influencers work, and how to leverage their relationships for win-win campaigns. view more influencer marketing ARTICLES https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - The Marketer’s Ultimate Guide to micro-influencers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/nano-versus-micro-influencers monthly 0.5 2024-08-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9f0af75a-38c7-410f-826f-4c7a8780da69/nano+versus+micro+influencers+featured+image.png Blog - Nano versus micro influencers comparison - Rewind two years ago and micro influencers were all the rage. Now nano influencers are the talk of the internet - and for good reason! They're a dynamic group of content creators who want to share their passions and connect with others who enjoy similar things. Both types of influencers are great for brand partnerships, but they have their strengths and weaknesses. We broke down the differences between nano and micro influencers so you can make an informed decision about which type you want to work with. Lindsey Hiner view more influencer marketing ARTICLES https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a97e0a95-bbcd-450e-aede-02064bdcc669/nano+influencers+vs+micro+influencers.png Blog - Nano versus micro influencers comparison - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Nano versus micro influencers comparison - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/local-versus-nano-influencers monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/8bed04b3-9d9d-4302-b1b6-43ce73876e3f/local+versus+nano+influencers+featured+image.png Blog - Comparison of local versus nano influencers - Nano influencers are the trendiest influencer type because of the targeted reach and authenticity of their content. However, there’s a new type of influencer that’s quickly rising in popularity: local influencers. Let’s explore how these two types of creators compare and which one your brand should use in your next campaign? Lindsey Hiner Go to influencer marketing ARTICLES https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b68defc8-0e8f-4323-a977-e6fde08efbcf/local+influencers+vs+nano+influencers+%282%29.png Blog - Comparison of local versus nano influencers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/find-work-local-nano-influencers monthly 0.5 2024-08-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1f5ab3cc-50e9-4d66-b690-27c3954dd8ba/how+to+find+and+work+with+local+and+nano+influencers+featured+image.png Blog - How to find and work with local and nano influencers - So you decided to work with local or nano influencers? Great! Activating these influencers is one of the best ways to break through the noise on social media and reach prospective customers. Now it’s time to find nano influencers and local influencers that you want to work with and approach them with a proposal. Let’s dive in! Lindsey Hiner more influencer marketing resources https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - How to find and work with local and nano influencers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/regional-versus-local-influencer-marketing monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/5f3244a4-b4e3-4d4b-ba42-9e2fda996103/regional+versus+local+influencers+featured+image.png Blog - Local versus regional influencer marketing - As brands look to become more targeted with their influencer marketing strategies, one trend that’s emerging is engagement of regional and local influencers. These creators have strong connections in specific regions or cities and a concentrated audience in those locations. When you want to bring awareness to your brand in a specific geographic area, turn to a regional or local influencer, but what’s the difference and why would you choose one or the other? Let’s get into it! CAllie Hippler Go to influencer marketing ARTICLES https://www.hummingbirds.com/blog/influencers-fit-marketing-funnel monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/4b091af6-6cdd-4a24-b5b9-23fd9da5a7c5/influencers+fit+in+marketing+funnel+featured+image.png Blog - Where do influencers fit in the marketing funnel? - Influencer marketing is no longer a new, trendy marketing tactic. Every brand should incorporate influencer marketing into their overall marketing strategy. If you’re not using influencers, you’re missing out on a massive opportunity for your brand to grow and flourish. There's still confusion and ambiguity around where it fits in overall marketing plans. For example, where does influencer marketing fit in the marketing funnel? The simple answer: influencer marketing can fit in every stage. go to influencer marketing ARTICLES https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/8b26bfda-04e5-44a9-9760-60c7ac6f0e3b/marketing+funnel+%281%29.png Blog - Where do influencers fit in the marketing funnel? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/721392ea-491c-43b2-ac76-7765ee95f59d/marketing+flywheel+%281%29.png Blog - Where do influencers fit in the marketing funnel? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Where do influencers fit in the marketing funnel? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9987415e-d06e-4648-84d5-a88d6f5a2b35/What+type+of+influencer+should+you+work+with+%281%29.png Blog - Where do influencers fit in the marketing funnel? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/every-brand-use-influencer-marketing monthly 0.5 2024-08-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a36c55f8-b92e-4edf-a679-68586126607f/olipop+at+costco+influencer+marketing+featured+image.png Blog - Why every brand should use influencer marketing in 2024 - Social media influencer marketing works. As a relatively new channel, the world borne witness to a lot of public trial and error. As companies were figuring out how to make this channel work, they made mistakes - and we paid attention so you didn't have to! In today's digitally-first world, social media reigns supreme and consumer trust is paramount. Influencer marketing is not just a passing trend. Having an influencer marketing strategy is incredibly important for brands looking to connect authentically with current and prospective customers. Continue reading to discover why and how to integrate influencer marketing into an omni-channel marketing strategy. Andrea Mills read more influencer marketing ARTICLES https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Why every brand should use influencer marketing in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/earth-home-decor monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a3c687fe-cc21-44a2-8f68-817051ef1d01/Earth+%2B+home+feature+image+%281%29.png Blog - Earth + Home gifts home decor to hummingbirds - Shopping at local businesses is a great way to fill your home with unique items that have stories to tell. Whether it was the story of the store itself or where the product originated from, they add character to your home that you simply can’t get elsewhere. Our Lincoln hummingbirds were invited to visit Earth + Home to purchase decor for their homes. https://www.hummingbirds.com/blog/mix-creative-community monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c529bd22-17f4-4005-b8a6-c67a93a1ee2a/mix+creative+community+feature+image.png Blog - Hummingbirds visit Mix Creative Community Being a freelance contractor or a remote worker can sometimes be lonely, especially for extroverts! Mix Creative Community created a space for those who want a safe and collaborative space to work - outside of their home. Hummingbirds were invited to check out Mix Creative Community and share their experience with their entire network. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/426fecee-3ab3-44a7-a638-a1befaa39a95/Mix+Creative+Community.png Blog - Hummingbirds visit Mix Creative Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/platform-campaign-completion-rates monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e696bfd5-a717-443a-b315-a3a2016e8106/campaign+completion+rates+featured+image.png Blog - Platform Update: Introducing Campaign Completion Rates  - Today we're thrilled to announce a major update to the Hummingbirds platform: campaign completion rates! Campaign completion rates help both brands and local influencers in our platform get the most up-to-date information about an influencer’s historical campaign performance. Personalized completion rates showcase the percentage of campaigns a local influencer (aka ‘hummingbird’) has confirmed participation in out of how many they’ve successfully completed. Our hummingbirds are incredible promoters and by nature both reliable and communicative. To help brands easily identify those with a proven track record of reliability and successful campaign completion, we've introduced this rating system. It's a bit like the systems you may have encountered on platforms like Airbnb and Upwork, aiding customers in making informed decisions outside of other important metrics like followers, content, etc. Jessica kennedy get a demo https://www.hummingbirds.com/blog/locally-sourced-goods-fosters-mercantile monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/38d9179c-1321-45fe-ae5f-6b8495586aa1/fosters+mercantile+spotlight+featured+image.png Blog - Hummingbirds source local at Foster’s Mercantile Shop until you drop! And what better way to do it than at a local store supporting local vendors? Hummingbirds helped to support their local Omaha businesses by visiting and sharing about Foster’s Mercantile! about Foster’s Mercantile Foster's Mercantile opened in Elkhorn, NE in September 2023. As a company, they aim to reimagine the typical retail experience and stock local & ethically sourced goods for your home and lifestyle! Some of these products include reusable bamboo straws, kitchen essentials, candles, room spray, jewelry trays and more. https://www.hummingbirds.com/blog/des-moines-symphony-hummingbirds monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/dd47596c-23be-4dc4-ae57-cf920116d0fe/dsm+symphony+featured+image.png Blog - Des Moines Symphony treats Hummingbirds to a show Who doesn’t love a night out? And what better reason than to witness a local demonstration of the arts!? The Des Moines Symphony Orchestra is one of both Iowa and the Midwest’s premiere arts institutions. They invited hummingbirds to enjoy a fun night out and share about their experience with the community! https://www.hummingbirds.com/blog/most-authentic-marketing-strategy monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a10ea330-d0fb-4d0b-be97-f638ca2eda97/what+is+the+most+authentic+marketing+strategy.png Blog - What is the most authentic marketing strategy? - Key takeaways: Using real, local people as your distribution channel brings a level of authenticity to your marketing strategy that you cannot achieve otherwise. The actual number of how many advertisements we see a day is up in the air, but it’s enough that we’ve become numb to the messages we see every day. How do you cut through the noise in your own local marketing efforts? By using real, local people as your distribution channel! Let’s dive into the key ways you can reach consumers where they’re already spending time and making decisions today. EMILY STEELE Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - What is the most authentic marketing strategy? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hire-local-digital-marketing-agency monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e34377b0-5984-45ed-8af6-606fb92337d5/is+it+worth+it+to+hire+a+local+digital+marketing+agency.png Blog - Should you hire a local digital marketing agency? - Key takeaways: There are multiple pros and cons of hiring a digital marketing agency. If time is limited or your plate is already full, agencies are a great resource to get more accomplished. Agencies can be expensive. Have you ever asked a marketer about their experience working with agencies? You’ll get a wide variety of opinions! Making a decision whether or not to hire a digital marketing agency comes down to five main things: knowledge, time, money, workload, and risk. Let’s dive into each one! Lindsey Hiner Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Should you hire a local digital marketing agency? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/digital-marketing-advertising monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1ed2b663-6117-4ef1-80c7-699225313896/digital+marketing+versus+digital+advertising.png Blog - Digital marketing versus digital advertising - Key takeaways: Marketing and advertising are often used interchangeably, but they are not the same thing. All comprehensive marketing strategies should include advertising. Marketing and advertising are two terms that are often confused and used interchangeably. However, they are two mostly different things. Let’s examine what digital marketing and digital advertising are and how they work together. Lindsey Hiner Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ebb36fd3-7d4c-402b-b2b5-459556bb0ede/Foundations+for+creating+a+digital+marketing+strategy++%281%29.png Blog - Digital marketing versus digital advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/community-based-marketing-strategy monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/50c27edd-17db-48c4-ae86-753f6943368c/community+based+marketing+strategy.png Blog - What is a community based marketing strategy? - Key takeaways: People naturally want to strengthen their community through shared connections. Community based marketing is less expensive than other types of marketing. Getting started is easy but takes time to maintain. Community Based Marketing (CBM) is gaining popularity in the b2b world as a cost-effective strategy that builds long-term business success. This flashy marketing term has varying definitions. Lindsey Hiner Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - What is a community based marketing strategy? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/local-seo-marketing monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/53bd8cd1-440f-4420-9dda-43bde57396c6/what+is+local+seo+marketing.png Blog - What is local SEO marketing? - Key takeaways: Local SEO is crucial for businesses with a brick and mortar location. All businesses with an online presence - no matter how big or small - should optimize their SEO. SEO marketing is incredibly important for all businesses to optimize, but it’s especially important for local businesses. Let’s take a look at what local SEO marketing is, how it affects your business, and steps you can take to start improving your local SEO today! Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/031f109a-1490-4a90-a223-acdeab43fda6/Local+SEO+checklist+.png Blog - What is local SEO marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/foundations-creating-digital-marketing-strategy monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/bc8892d7-a298-4820-bb4e-dc7d5305ffcd/Foundations+for+creating+a+digital+marketing+strategy+-+feature+image.png Blog - Foundations for creating a digital marketing strategy - Key takeaways: Almost all modern marketing is digital marketing. Digital marketing channels can be used independently, but drive the best results when used together. Paid advertising channels are unnecessary for creating a successful marketing strategy, but they can help drive awareness and sales. In the modern world, nearly all marketing is digital marketing. It’s defined as the use of digital means to promote and sell products and services, and consists of organic, paid, and owned marketing channels. This includes many social media, email marketing, video marketing, website marketing, and more. Creating a foundation that utilizes many of these tactics is key to developing and implementing a winning digital marketing strategy. Let’s examine eight digital marketing tactics and how they can be used independently and together. Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/031f109a-1490-4a90-a223-acdeab43fda6/Local+SEO+checklist+.png Blog - Foundations for creating a digital marketing strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Foundations for creating a digital marketing strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/online-offline-strategies-word-mouth-marketing monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a870056a-25c0-402c-a569-97bc77279aea/online+and+offline+strategies+to+increase+word+of+mouth+marketing.png Blog - Boosting word of mouth: online & offline - Word of mouth marketing is earned media that occurs in two forms: online and offline. You could also think of this as online (digital) versus offline (traditional) word of mouth marketing. Here are 6 online and offline strategies that all businesses should be taking advantage of. Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Boosting word of mouth: online & offline - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/partner-local-businesses-market-brand monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/44be8d06-3678-45eb-a31e-686abc22a6e4/partner+with+local+businesses+to+market+your+brand.png Blog - Market your brand with local partnerships - Key takeaways: Form relationships with other brands based on common causes and interests. Share information and resources to give each other a boost. Download a free Instagram template to support other local brands. If you’re considering partnership marketing to grow your brand, here are reasons why we recommend doing it at a local level. In this post, I’ share 6 different ways to think about structuring partnerships with local businesses to get your wheels turning. EMILY Steele Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3f310dfc-943c-4a02-af8d-8a32dfe66c08/support+local+template+.png Blog - Market your brand with local partnerships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/local-organic-seo monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/42980458-38ae-44c1-b2ca-f19ebbae9340/local+seo+versus+organic+seo+social+sharing+image.png Blog - local seo versus organic seo - Key takeaways: Local SEO is vital for smaller brick and mortar businesses. Organic SEO extends outside of geographic areas. There are many ways to optimize your website and brand presence to achieve higher visibility where you are physically located. Jessica Kennedy Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/031f109a-1490-4a90-a223-acdeab43fda6/Local+SEO+checklist+.png Blog - local seo versus organic seo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - local seo versus organic seo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/partnerships-essential-brick-mortar monthly 0.5 2024-06-21 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/fca5ce9a-8f42-4608-9cda-694470332873/Why+partnerships+are+essential+for+brick-and-mortar+businesses.png Blog - Why partnerships boost retail businesses - Key takeaways: Partnerships are essential for brick and mortar business to generate more sales. Buyers fatigue is common, and tapping into another business’ audience an help. If you’re considering partnerships as a growth channel, you’re in the right spot. Partnership marketing is an invaluable tool, especially in a physical community where people are looking to their peers or trusted businesses to make purchasing decisions. If you own a brick and mortar business and want to generate more sales in your city, here are six reasons you should consider partnerships. To demonstrate an example, I’m sharing a real local brand I love - LINK x LOU - and a hypothetical jewelry experience they’re hosting. For reference LINKxLOU offers permanent jewelry that’s welded together so there’s no clasp. EMILY STEELE Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Why partnerships boost retail businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/find-local-partnerships-business monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/53e0c8a6-104f-4c34-a502-1a30a70ef5f3/find+local+partnerships+for+your+business.png Blog - How to find local partnerships for your business - Key takeaways: Local partnerships are based on relationships with others in your community. Attend and participate in local events to form new connections. Never be afraid to ask for help! Helpful info: Why partnerships are essential for brick-and-mortar businesses If we’ve convinced you why you need to do partnership marketing, it’s time to explore the right types of partners to work with! How should you go about finding them? This is the hardest to accomplish if you’re newer to a community and don’t have an established network. Part of finding local partnerships will be making introductions and putting feelers out online and in person. From attending local events to asking your customers to send messages to brands you want to work with, the overarching message of this post is to dig into different areas of where information is shared and where people spend time. EMILY STEELE Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - How to find local partnerships for your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/digital-traditional-word-of-mouth monthly 0.5 2024-07-11 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/4b573ff2-70a0-40d8-bad2-3ae55e1c9c7a/digital+versus+traditional+word+of+mouth+marketing.png Blog - Digital versus traditional word of mouth marketing - Key takeaways: Digital communication lives forever; traditional communication lives as long as it’s relevant. You can control the narrative with digital communication; info can be lost in translation with traditional communication. It’s easy to tag and involve other brands with digital communication. Authenticity can be lost with both digital and traditional communication. Word-of-mouth marketing has been around as long as people have. 100 years ago, people didn’t learn about a new business by seeing a commercial or happening to drive by it - they learned about it by talking. Today we still talk, but in many different ways. We can communicate via phone calls, texts, video chat, email, social media, and the list goes on. Verbal word-of-mouth communication is still so important, but digital word-of-mouth communication is, too! Let’s compare the two. Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3b6c2504-43f8-4072-8464-c82401aab32a/Guide+CTA.png Blog - Digital versus traditional word of mouth marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/benson-soap-mill monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/72ca1491-d727-44b1-b8ce-3b8ed875ce7e/Benson+soap+mill+feature+image.png Blog - Benson Soap Mill’s products are gifted to hummingbirds - Combine one thing that everyone does - bathe - with one thing we have an abundance of - waste - and you get Benson Soap Mill! This inventive Omaha small business is making an impact by repurposing locally sourced products into soap. Hummingbirds were invited to try their soap and share their thoughts about it on Instagram. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/84e95a7d-85d7-4b0f-9f4b-8226275ae550/Benson+Soap+Mill+quote.png Blog - Benson Soap Mill’s products are gifted to hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/amana-woolen-mill monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0c1a5a85-e1d6-4654-9a0d-871a738fa5c9/Amana+wollen+mill+feature+image.png Blog - Hummingbirds cozy up with Amana Woolen Mill - Having warm gear to bundle up with is a necessity during midwest winters! Whether it’s a scarf when you’re braving the outdoors, or a blanket to cozy up with at night, Amana Woolen Mill can help! Hummingbirds were gifted a product to try and share their experience on Instagram. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3983b149-a937-4f20-a331-ad4ea62f9b10/Amana+Woolen+Mill+%281%29.png Blog - Hummingbirds cozy up with Amana Woolen Mill - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/tin-pan-cinnamon-rolls monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6c7d3f94-83f6-45cf-adc7-7ef051a749b6/Tin+Pan+Cinnamon+Rolls+Featured+Image.png Blog - Hummingbirds devour Tin Pan Cinnamon Rolls! - Sugar cravings can be difficult to satisfy, especially when they involve leaving the house… And that’s exactly how Tin Pan Cinnamon Rolls came about! Lucky Kansas City hummingbirds received a freshly baked pan of cinnamon rolls and told their entire local network about them. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0446acf4-e353-49b5-808d-08722366fd4a/Tin+Pan+Cinnamon+Rolls+comments.png Blog - Hummingbirds devour Tin Pan Cinnamon Rolls! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/532f90dd-5ad8-4733-9c4b-df88bdae6173/Tin+pan+cinnamon+rolls+quote.png Blog - Hummingbirds devour Tin Pan Cinnamon Rolls! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/midamerican-energy-save-money monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c8ffbb60-5885-45a7-a625-f3b51f12bf74/MidAmerican+Energy+featured+image.png Blog - MidAmerican Energy helps hummingbirds save money - “Obsessively, relentlessly at your service.” What would you like to hear more when it comes to a company that powers your home? Not only is MidAmerican Energy attentive to your service needs, they also strive to connect with their customers and local community. MidAmerican energy partnered with hummingbirds to improve their energy use and share about their experiences! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0564148e-24b6-45b7-85c5-f21093e6e937/MidAmerican+Energy.png Blog - MidAmerican Energy helps hummingbirds save money - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/state-line-distillery monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/abdd7e2b-5bbe-47df-a705-0fde6f64aede/State+Line+Distillery+featured+image.png Blog - Hummingbirds enjoy a drink with State Line Distillery - State Line Distillery puts the SPIRIT in their spirits, and what’s even better is that they do it all locally sourced! Hummingbirds were invited to visit the distillery and experience the ambience and deliciousness of their fine drinks and cocktails. https://www.hummingbirds.com/blog/brucemore-mansion-hummingbirds monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1a54ea68-aabb-43de-839f-ee07cba208ff/Brucemore.png Blog - Brucemore hosts hummingbirds at their historic mansion - Covering 26 acres, Brucemore is an impressive estate! Brucemore is a historically recognized mansion located in the heart of Cedar Rapids, Iowa. Hummingbirds had the chance to visit and share all of its beauty on social media! https://www.hummingbirds.com/blog/white-jasmine-gouda-cheese monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/eb3e7672-0e78-4dca-ba7c-3d5ba632a492/white+jasmine+cheese+featured+image.png Blog - White Jasmine gifts gouda cheese to hummingbirds - Gouda is one of the most popular cheeses in the US, and for good reason! It’s delicious on its own, but can also host a variety of flavors such as smoked, dill, hot pepper, and more. Hummingbirds got the chance to taste and cook with gouda cheese from White Jasmine and share their recipes with their network on social media. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/312a2cd1-3f07-4b46-8879-23a436cdb005/White+Jasmine+comments.png Blog - White Jasmine gifts gouda cheese to hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/ted-lare-design-build-workshops monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/4ef5db04-ddb8-4eef-88cf-19e49e375a73/ted+lare+design+feature+image.png Blog - Ted Lare Design Build hosts workshops with hummingbirds - What better way to build community than building crafts!? Ted Lare Designs invited hummingbirds to get creative and converse with others at themed design workshops. Hummingbirds shared about their workshop experience on their social media so friends and family could join in on the fun and learn about Ted Lare Design Build. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/22da171c-5aac-42b7-b76e-6489b0a71b7a/Ted+Lare+Comments.png Blog - Ted Lare Design Build hosts workshops with hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-coachlight monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d8d36026-2ecd-4af2-b2a8-674d78076744/coachligh+featured+image.png Blog - hummingbirds try services at Coachlight - Bring on the pampering! It’s always a good idea to carve out time for some self-care. When you feel great, it’s easier to have an abundance mindset that positively improves every aspect of your life. Coachlight invited hummingbirds for a treatment and to share their experience with their friends! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/474ad33f-be4c-420c-baed-7b286fff72d9/Comments+from+coachlight.png Blog - hummingbirds try services at Coachlight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/revival-merchandise monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f90c8370-9f86-4bf3-bed8-f2220150cf23/Revival+featured+image.png Blog - Hummingbirds Get Merchandise from Revival - Who doesn’t love a good boutique packed with the best women’s clothing and accessories? Revival in Des Moines activated hummingbirds to shop both online and in-store and share about their experience on social media! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/87310dcf-e152-4398-aec7-03e6aa5930d7/Revival+comments.png Blog - Hummingbirds Get Merchandise from Revival - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/childrens-theater-cincinnati monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/be1540cd-3c6b-4bfa-a3ba-c7b26f0a0c34/childrens+theater+cincinnati+feature+image.png Blog - The Children's Theatre of Cincinnati hosts local birds - The Children's Theatre of Cincinnati hosts local birds 01/05/2024 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/551be79f-f461-46c3-b347-c51329b794ed/The+Childrens+Theatre.png Blog - The Children's Theatre of Cincinnati hosts local birds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/experience-grand-rapids-hummingbirds monthly 0.5 2024-11-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/808732f2-b3b7-4e43-8912-a052dfa175c5/Experience+grand+rapids+featured+image.png Blog - Experience Grand Rapids Activates Hummingbirds - Locals love experiencing all the great restaurants, shops, services and activities their community has to offer. Partnerships between tourism outlets like Experience Grand Rapids and Hummingbirds are the perfect way to do it! Experience Grand Rapids invited hummingbirds to participate in multiple creative events in the city and share about it with their friends and family! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/18d9eed9-6215-4063-8044-a51a4a2ec012/Experience+GR.png Blog - Experience Grand Rapids Activates Hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/analog-pizza-arcade-pop-up-hummingbirds monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a6d915d3-6cb6-457f-9588-e04b9c7aed4e/Bummer+city+-+analog+pizza.png Blog - Birds attend Analog Pizza’s holiday pop up - birds attend Analog Pizza’s holiday pop up 12/20/2023 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/afde31a7-f90e-48c3-ba0b-01e0acfeabd9/Bummer+City+-+Christmas+pop+up+%281%29.png Blog - Birds attend Analog Pizza’s holiday pop up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-face-foundrie monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/41b17e1a-09db-4106-8a57-287025bd258e/FACE+FOUNDRIE+feature+image.png Blog - Hummingbirds Feel Their Best at FACE FOUNDRIÉ - hummingbirds feel their best at FACE FOUNDRIÉ 12/15/2023 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b1ec914c-4e6a-4061-8965-286f6511ab78/Face+Foundrie%CC%81.png Blog - Hummingbirds Feel Their Best at FACE FOUNDRIÉ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/choplocal-hummingbirds monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/25371a86-afac-49f1-9c6d-1f74d2daef4d/ChopLocal+dad+and+kids.png Blog - ChopLocal activates hummingbirds to try meat from local farms - At the center of Hummingbirds is embracing local communities– this definitely includes food! ChopLocal gave hummingbirds the opportunity to try meat from local farmers and share their experience! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0d43f53e-2822-440c-9088-b14077dc59c4/ChopLocal+comments.png Blog - ChopLocal activates hummingbirds to try meat from local farms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/seed-round-announcement monthly 0.5 2024-11-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c3c88904-76bf-42bf-be87-cb8301b29f39/Series+Seen%2B+blog+social+image.png Blog - Hummingbirds Raises $3.3M in Seed Funding to Accelerate Hyperlocal Growth Across the U.S. - We’re delighted to announce the closing of a $3.3 million seed round of funding led by Indianapolis firm, Ground Game. In 2023, we gained tremendous traction, expanding from 3 cities to 14 across the Midwest. As part of the momentum, Hummingbirds plans to expand to 30+ cities nationally and significantly invest in technology and growth. https://www.hummingbirds.com/blog/hummingbirds-beverages-7g-distributing monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/20b6472b-fd0b-4c66-b85c-67cffe0dbd65/7g+distributing+highlight+image.png Blog - hummingbirds enjoy beverages from 7G Distributing - There are many classic beverages that customers have yet to discover, as well as new beverages being released constantly. Whether you’re loyal to a specific brand or are looking for something new, 7G has you covered! Hummingbirds got to try Carbliss and Cutwater Cocktails and share their thoughts, and maybe a drink if they were feeling generous, with their friends, family, and followers. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e97bc39f-752f-4986-ad79-2261b535a79c/7G+%281%29.png Blog - hummingbirds enjoy beverages from 7G Distributing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-attend-show-first-avenue monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c02e4a2b-23e6-4f2e-a295-3dc7f6670984/First+ave+feature+image.png Blog - hummingbirds attend a show at First Avenue - Music is the epicenter of communities and their identities. First Avenue is a vital part of the Minneapolis music culture and values all of their guests, whether performing or viewing. Hummingbirds had the opportunity to go to a variety of shows and share about their experiences surrounding the performance. https://www.hummingbirds.com/blog/fareways-stores-partners-hummingbirds monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b4d19383-0b9b-4d32-aa83-316229d1d1ea/Fareway+featured+image+%281%29.png Blog - Fareway Stores partners with hummingbirds - A good meal starts with great ingredients, and Fareway goes above and beyond to always carry the highest quality groceries! They activated hummingbirds near their stores to go shopping and share about their experience on Instagram. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/5fef494f-f6ba-4fa7-ad29-a6767062b9b4/Fareway+comments+on+Instagram.png Blog - Fareway Stores partners with hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/holiday-marketing-hummingbirds monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/205481e0-a091-4445-81d8-20ab3b8ba5ff/Level+Up+Your+Holiday+Marketing+With+Hummingbirds+square+blog+image.png Blog - level up your holiday marketing with hummingbirds - Holiday season is an incredibly busy time for retail stores. With families getting together near and far, it’s also a busy time for the travel industry, CPG brands, and services! According to Forbes, in order for brands to succeed during the holiday season, they must find a way to cut through the noise and stand out, and Hummingbirds can help brands do just that! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/dfc37bec-7809-4115-aea7-db5c645f0f33/local+traffic+at+storefronts.png Blog - level up your holiday marketing with hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/4117e7b9-4ddc-4c6b-bbc0-675d0f0ceeb7/new+customers+in+businesses.png Blog - level up your holiday marketing with hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/45cd3507-6150-46e5-ae77-3b85249c9d9a/specials+advertised+in+different+businesses.png Blog - level up your holiday marketing with hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-climb-iowa monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/49fe59d5-e416-4474-b27a-6edb70ec6e21/Climb+Iowa+featured+image.png Blog - hummingbirds visit Climb Iowa - When you live in the midwest, it’s challenging to find an engaging activity that you can do year round. Luckily, Iowans have Climb Iowa! Their two locations have over 13,000 square feet of climbing space, so there’s plenty of entertainment for all ages. Hummingbirds got the opportunity to climb their indoor rock walls and share about their fun-filled adventures! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b73ce584-b969-4c4c-95ba-dba67a2be1cd/Climb+Iowa+comments+on+Instagram+.png Blog - hummingbirds visit Climb Iowa - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/myrtle-cypress-coffee-hummingbirds monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d5789d64-76fc-493a-850d-663c0c3954fb/myrtle+and+cypress.png Blog - Myrtle and Cypress gifts coffee to hummingbirds - Who doesn’t love to go to a great, local coffee shop? Myrtle & Cypress Coffeehouse is not only the perfect option for you if you live in the Omaha area, but also to order freshly roasted beans that are delivered to your home. Hummingbirds were invited to visit their coffeeshop or try their coffee at home. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b8d370e8-d6d2-425a-a6b6-fe163a6f6bb6/Myrtle+and+Cypress+comments+on+Instagram.png Blog - Myrtle and Cypress gifts coffee to hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-gift-storii-loved-ones monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/081f2dd5-2c0a-4019-81f0-d69be6d52e39/Storii+featured+image.png Blog - hummingbirds gift Storii to their loved ones - A person can never get enough time with their loved ones. Storii records and stores all of their wonderful stories and memories so they can live on and be shared forever! Hummingbirds got to give Storii to their loved ones and shared their experience with their friends and family! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d8fc3181-133a-4fc8-9cca-daf490824420/Storii+comments+on+Instagram.png Blog - hummingbirds gift Storii to their loved ones - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-enjoy-vibrant monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2b03c02e-7b96-4af4-941e-f66d33a16a59/Vibrant+featured+image+outside.png Blog - hummingbirds enjoy food and drink at Vibrant - With the rise of technology, the need for physical banking locations decreased. Vibrant Credit Union didn’t want to lose the face-to-face connection with their community, so they got creative and turned a few locations into Vibrant Coffeehouse + Kitchen! Lucky hummingbirds got to visit one of their locations in the Quad Cities and Des Moines! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/35f1d080-fb86-4b15-ae0f-cd0085652f61/Vibrant+comments+on+Instagram.png Blog - hummingbirds enjoy food and drink at Vibrant - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-enjoy-roca monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/7144be8c-230d-4e24-bd54-cedb8aef9086/RoCA+featured+image+%281%29.png Blog - hummingbirds enjoy a night out at RoCA - hummingbirds enjoy a night out at RoCA 10/09/2023 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/14221ab6-5856-40fa-b2c1-38580834b1e6/RoCA+comments+on+Instagram.png Blog - hummingbirds enjoy a night out at RoCA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-hooga-health-red-light-therapy monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/cc071497-38e6-491d-9c40-8753be3f8e7c/Hooga+Health+Red+Light+Therapy+%281%29.png Blog - hummingbirds try Hooga Health’s Red Light Therapy - Home remedies have been used as far back as 3,000 B.C., and they have become more sophisticated and effective every year since. Hooga Health’s Red Light is a popular therapy that has many benefits for its customers including improving energy, quality of sleep, immunity, and many more. Hummingbirds got to try red light therapy at home and share their experience with their network! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d4716211-8fe2-4257-908e-d4b1d57c8fab/Hooga+Health+comments+on+instagram.png Blog - hummingbirds try Hooga Health’s Red Light Therapy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-trip-destination-madison monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b21cca6d-1768-4e37-ba0e-b05a811f2c7f/Destination+Madison+Featured+Image.png Blog - hummingbirds take a trip with Destination Madison - Whether going on a family trip, a girls weekend, or visiting a friend at college, Madison is an amazing travel destination! Hummingbirds had the opportunity to visit Madison and enjoy fun activities such as renting bikes and boats, eating at local restaurants, and stopping into local shops - all while sharing their adventure with their friends and family through social media! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/45703954-8625-41cd-90ea-f2fd014edfa0/Destination+Madison+comments+on+Instagram.png Blog - hummingbirds take a trip with Destination Madison - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-downtown-davenport-partnership-alternating-currents monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/99d04b20-c31f-41fe-ae79-6ad824c85c25/DDP+Alternating+Currents+Feature+Image.png Blog - Birds go to Alternating Currents in Davenport - Since 1977, Downtown Davenport Partnership has represented the original business improvement district in Iowa. Today, ‘DDP’ oversees over 250 businesses and 1,700+ residential units in Downtown Davenport. Selected hummingbirds attended DDP’s Alternating Currents Festival and shared about their experience on Instagram! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f6401910-06d7-4c67-8f63-5f8a4bd1c5d7/DDP+comments+on+Instagram.png Blog - Birds go to Alternating Currents in Davenport - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/customers-turn-lifelong-advocates-brand monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/802aadf9-f1c3-4a6e-8fd4-43162552045a/Customers+Can+Turn+Into+Lifelong+Advocates.png Blog - Turn customers into lifelong brand advocates - When you work with real people as a marketing channel, you get authentic content and local reach through a trusted human. But perhaps the greatest perk is the potential to turn that person into a lifetime customer and advocate with unlimited referrals. There is no other form of local marketing that can become both a customer and an acquisition channel. https://www.hummingbirds.com/blog/hummingbirds-partners-twisted-path-distillery monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/fa50aeca-64df-46e9-a98d-4a24273ac942/Twisted+Path+Distillery+Feature+Image.png Blog - Twisted Path Distillery activates local hummingbirds - At Twisted Path, they believe that everyone should find their own path, and that great drink can help you do just that. Hummingbirds got the chance to visit Twisted Path Distillery, take a tour, enjoy their unique brews like Chai Liqueur and Bloody Vodka, and then share their experience on social media. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/54072550-b786-409e-a173-9e5d3b11ef56/Twisted+Path+comments+on+Instagram.png Blog - Twisted Path Distillery activates local hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/8-ways-grow-small-business-instagram monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f1a5fc12-11b1-429e-877f-357d57a15d10/8+Ways+to+Grow+Your+Small+Business+Using+Instagram.png Blog - 8 ways to grow your small business using Instagram - Instagram was founded back in 2010 and is still growing rapidly. By the end of 2023, monthly active users in the US are projected to reach 127.2 million. Not all active users are individuals; organizations, brands, and even pet influencers all take advantage of digital marketing on this popular social media site. Are you using Instagram for your local, small business? If your answer is ‘no,’ it’s time to start! We have 8 helpful tips for new and experienced Instagram users alike on how and what to post, best practices for engaging with your followers and growing awareness for your brand. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d6fe8fcd-848b-4d19-9c73-a09c8488703b/post+comments+regarding+growing+small+businesses.png Blog - 8 ways to grow your small business using Instagram - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-shop-outlets-dells monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/82740928-7f3b-4711-a338-913657c17964/Outlets+at+the+Dells+%281%29.png Blog - hummingbirds shop Outlets at the Dells - One thing that everyone loves is getting the things that they love. That often requires shopping! Outlets at the Dells is the perfect one-stop shop for all of you and your loved ones’ needs. Hummingbirds in the surrounding metro areas including the Twin Cities, Milwaukee, and Madison got the opportunity to visit the outlets and share their experience! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/08d20242-c70f-45e6-b14c-43a62457f004/Outlets+at+the+Dells+comments+on+Instagram.png Blog - hummingbirds shop Outlets at the Dells - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/3-ways-hyperlocal-social-media-marketing-supports-other-channels monthly 0.5 2024-08-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6a74b348-d6a8-4303-a8c9-e18e4bf55281/3+Ways+Hyperlocal+Social+Media+Marketing+Supports+Other+Channels.png Blog - 3 benefits of hyperlocal social media marketing - Have you ever heard about a brand from a friend on Instagram and then started seeing it everywhere? Billboards, displays in stores, Meta ads… surely these advertisements were there before, but you never really saw them. Awareness like this is just one way that hyperlocal social media marketing supports other marketing channels. https://www.hummingbirds.com/blog/omaha-performing-arts-hummingbirds monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e40a0eda-b76e-4a09-8b5b-a99df1fd2a38/Omaha+Performing+Arts.png Blog - Omaha Performing Arts and hummingbirds spotlight - Looking for entertainment? Omaha Performing Arts has got you covered! They’ve earned the title of largest arts institution in Nebraska with three fantastic venues that have hosted over 5.5 million guests in the last 18 years. Hummingbirds were invited to see their shows in action and share about their experience with their network! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a33cf569-ad32-437c-8c06-7ff094611530/Omaha+Performing+Arts+comments+on+Instagram.png Blog - Omaha Performing Arts and hummingbirds spotlight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/local-dsm-hummingbirds-vivid-mobile-iv monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/daebb1fc-c71b-4b23-b044-1e4303e1da2c/vIVid+Mobile+IV.png Blog - local dsm hummingbirds try vIVid Mobile IV - Whether it’s been a long day, long night, or a long week, vIVid Mobile IV helps rejuvenate your body and keeps you feeling great. They offer multiple services and types of treatments in their mobile unit and wellness lounge! Lucky hummingbirds received an IV injection and shared about their experience with their network. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d4f83069-d06c-4d51-9a40-9e8819714a1e/Vivid+Mobile+comments+on+Instagram.png Blog - local dsm hummingbirds try vIVid Mobile IV - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/local-hummingbirds-royal-flooring monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/87bcb94b-6a63-41df-83bb-f393b8548e95/Royal+Flooring.png Blog - local hummingbirds collaborate with Royal Flooring - Royal Flooring isn’t just any flooring company. They’re a flooring company that is actively involved in their community and who values their customers first and foremost! In 2023, they hosted the Royal Summer Market where they partnered with many local DSM businesses, entertainers, and food vendors for all ages to enjoy! They’ve also hosted other fun events like a charcuterie & wine workshop, ladies night, and basketball viewing event. Hummingbirds had the opportunity to attend these fantastic events and share about them on social media. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c638b0d5-b04b-44d6-977b-d2aadd294bf5/Royal+Flooring+comments+on+instagram.png Blog - local hummingbirds collaborate with Royal Flooring - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-ph-clean monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/726ffcc0-59ec-4090-aa6c-87b99f399246/PHClean.png Blog - hummingbirds get sparkling homes with phClean - Household chores are seemingly never ending, but with phClean’s services, they don't have to be! They expertly wash the dust and grime out of your kitchen, bathroom, entryway, and everywhere between! A number of lucky hummingbirds got to experience the satisfaction of phClean’s services and share it on their socials. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e07c6f91-62d2-408a-ac3d-25248314f905/PHClean+%282%29.png Blog - hummingbirds get sparkling homes with phClean - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/iowa-corn-hummingbirds-unleaded-88 monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6015ec63-a429-4b63-a794-b5978c9735db/Iowa+Corn+Spotlight+image.png Blog - Iowa Corn markets Unleaded 88 with Hummingbirds - Oftentimes, when someone mentions the state of Iowa, not far behind is the word ‘corn.’ It’s true that an abundance of corn is produced in the state, and Iowa Corn works to ensure it contributes to the economy in multiple ways. One way they do that is through their education surrounding E15, also known as Unleaded 88. They had local hummingbirds try it and share their experience with their followers & friends. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/cbfa84a3-df08-4b42-959d-54a3663e1646/Iowa+Corn+comments+on+Instagram.png Blog - Iowa Corn markets Unleaded 88 with Hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/frontier-co-op-hummingbirds-midwest monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/94376068-0e97-4210-9b1b-a5e7b0bdb111/Frontier+Co-op+%281%29.png Blog - Frontier Co-Op activates hummingbirds in the Midwest - Frontier Co-Op has made a name for themselves in the natural food industry. Their spices and herbs appear in numerous stores across the US and can also be purchased online. When Frontier Co-Op connected with Hummingbirds, they saw a unique opportunity to have new and existing customers try their products and share their experience on social media. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/48a489f6-c700-454e-b5c4-2b84e658d27d/Frontier+CoOp+comments+on+Instagram.png Blog - Frontier Co-Op activates hummingbirds in the Midwest - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-partners-omaha-waxing-city monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/79fa85fc-9959-49eb-a5d8-b8393a5a368c/Waxing+in+the+city.png Blog - hummingbirds partners with Omaha Waxing the City - Waxing has a reputation for being painful and expensive, but Waxing the City has solutions to both of those concerns. All of their staff is highly trained staff and they have a loyalty program with fantastic discounts. They wanted to get the word out about their top-rated services, so they approached the Hummingbirds to help spread awareness and create peer-to-peer influence on social media. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c3afd0bb-a088-4931-adc8-79584dca5343/Waxing+the+City+comments+on+Instagram.png Blog - hummingbirds partners with Omaha Waxing the City - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/chapter-aesthetic-studio-partners-local-hummingbirds monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ff0b2a3a-10f9-4545-996f-1a8902c72d44/Chapter+Aesthetic+Studio.png Blog - Locals get facials at Chapter Aesthetic Studio - Chapter Aesthetic Studio is the perfect place to relax and rejuvenate. They offer a variety of different services including face and body treatments, lasering, and injectables. Selected hummingbirds got to visit their local Chapter Aesthetic Studio in Iowa City, Des Moines, or the Twin Cities to enjoy a facial and share about their experience! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/fb7cf238-31dc-4027-8124-1a5ab17dd16c/Chapter+Aesthetic+Studio+Comments.png Blog - Locals get facials at Chapter Aesthetic Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/zip-kc-engages-local-hummingbirds monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/cc68b079-fa93-4484-afdb-8f32bc641c3b/Zip+KC.png Blog - Zip KC engages local hummingbirds - Zip KC provides a thrilling experience for anyone who visits their park. They offer five tour options located in the air among the trees and three additional activities located on the ground. Hummingbirds were invited to experience the thrill of a lifetime and share it with others on social media! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d33d7d8d-17d1-4c51-bfb0-97490278c3d4/ZipKC+comments+on+Instagram.png Blog - Zip KC engages local hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-adventureland monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f0f796f3-fb70-491e-a5ec-18ac2accf272/Adventureland.png Blog - hummingbirds enjoy a fun-filled day at Adventureland - Whether you’re looking to fill a summer day with the kids or a weekend activity for the family, Adventureland is the place for you! They supply ample amounts of entertainment complete with food, roller coasters, shows, and even a water park. Adventureland activated hummingbirds in Des Moines to enjoy their amazing park and share about it on social media! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b6862c7f-d6f8-47f4-a30c-e792180fcf5b/Adventureland+comments+on+Instagram.png Blog - hummingbirds enjoy a fun-filled day at Adventureland - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hummingbirds-different-influencer-marketing-platforms monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/cafa2966-e0a7-4aa0-8e08-002d4a3f7a7c/How+Hummingbirds+is+Different+Than+Influencer+Marketing+Platforms.png Blog - Hummingbirds vs. influencer marketing platforms - Influencer marketing platforms and agencies typically have a library of influencers that they work with. When a brand approaches them, they will reach out to the influencers to see if they can secure a sponsored post or two for the brand. In contrast, Hummingbirds is a digital platform that connects brands with local people in their target locations who have already expressed interest in creating content for the brand. Those “real people” are called hummingbirds — they’re everyday people who enjoy creating social media content, can be found talking about things in their own community and whose friends and followers are their actual friends they bump into at the grocery store or at a local festival. Keep reading to learn how working with Hummingbirds is different than influencer marketing. Back to local marketing articles https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9198d020-3165-4a91-bf72-f50633a87542/hummingbirds%2Bv%2Binfluencers.png Blog - Hummingbirds vs. influencer marketing platforms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/ae-dairy-partners-local-hummingbirds monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9c1fdf6a-7f42-4c0a-908e-4b0a570f0864/AE+Dairy.png Blog - AE Dairy partners with local hummingbirds - Dairy has had an interesting history in marketing. In the 1980’s, campaigns stressed that drinking milk promotes healthy bones. Then the popular ‘Got Milk?’ campaign made drinking milk cool again. Not far after came the rise of milk alternatives like soy, almond and oat milk. Now consumers are going back to their roots and realizing the benefits of whole milk dairy products, especially with the help of brands like AE Dairy! AE Dairy wanted to spread the message that whole milk dairy is delicious and nutritious. They activated Hummingbirds in Des Moines and Kansas City, MO to try their products and share about them on Facebook and Instagram. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d6a86476-2977-45ed-9d23-3a66d54f6fc6/AE+Dairy+comments+on+Instagram.png Blog - AE Dairy partners with local hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/hilton-des-moines-downtown-hummingbirds monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d1b7a9a7-13f9-45e3-a0a8-18e7f3950f3e/Hilton+DSM+Downtown+%281%29.png Blog - Hilton Des Moines Downtown works with hummingbirds - Hotel restaurants have a bad reputation for being overpriced with average food. But that’s not true for Hilton Des Moines Downtown! They activated Hummingbirds to try their trendy, new restaurant menu and share about it on social media. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c71c522b-b229-4a9a-a7c7-04336e11ca38/Hilton+DSM+Downtown+comments+on+Instagram.png Blog - Hilton Des Moines Downtown works with hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/lolas-hot-sauce-content-creators monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e00d6242-6b4c-4c27-bad7-e3809f84d347/Lola%27s+Fine+Hot+Sauce+%281%29.png Blog - Lola’s Fine Hot Sauce activates content creators - Lola’s Fine Hot Sauce was established in 2015 and has experienced tremendous growth since. But a link was missing: a human connection between fans of Lola’s and their network! Luckily, Lola’s activated Hummingbirds throughout the midwest to try, and fall in love with, their hot sauce and share about it on social media! https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c73a86d7-56c7-4696-a303-0fd2638a1156/Lola%27s+Hot+Sauce+comments+on+Instagram.png Blog - Lola’s Fine Hot Sauce activates content creators - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/wewash-local-influencers monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9f10bbca-32a4-40f3-b0d2-10b31beccf20/WeWash.png Blog - WeWash boosts their service with local creators - Doing laundry is one of the most time consuming chores, and WeWash has a solution! They engaged hummingbirds in Des Moines to try out their convenient laundry service and share about it on social media. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/da100ee3-bd53-4d93-8d14-289e01b6e991/WeWash+Comments+comments+on+Instagram.png Blog - WeWash boosts their service with local creators - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/top-social-media-platforms-small-businesses monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ade3bbbc-63e1-444c-ade7-43adb8da5e2d/top+social+media.png Blog - top social media platforms for small businesses - Creating content and posting on social media is a job that small business owners often take on themselves. But managing social media across multiple platforms is a job in itself! We outlined which social platforms small businesses can use and how to use them. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/afab2a13-b703-4a1e-abc6-9023dc1d08fb/social+media+icons.png Blog - top social media platforms for small businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/canoyer-garden-center-local-influencers monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f4408da9-6e5b-4d2c-8417-21cece79b05b/Canoyer+%281%29.png Blog - Canoyer Garden Center engages local hummingbirds - Canoyer Garden Center launched multiple campaigns with Hummingbirds in the Midwest to drive local behavior. From Mother’s Day shopping to making custom planters to experiencing the greenhouse as the weather started to turn, our Hummingbirds have enjoyed multiple ways to engage in the brand to experience the diversity of their offerings. https://www.hummingbirds.com/blog/leverage-relationship-marketing-brand monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/8e22efdc-455f-4c18-9cc1-c3a60f77a277/Relationship+Marketing.png Blog - how to leverage relationship marketing for your brand - If you want to build loyalty for your brand, incorporate relationship marketing tactics into your everyday operations. what is relationship marketing? Relationship marketing is a strategy that enhances relationships with customers and, therefore, improves retention. It’s not about getting a quick sale or recruiting as many customers as possible, it’s a long-term tactic to delight customers and create lifetime customer loyalty. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a96c24d0-9a6c-4ba4-a4e1-798d07974683/hummingbirds+at+a+dsm+meetup.png Blog - how to leverage relationship marketing for your brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/different-types-influencers monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/18c675c7-6b06-4d17-abe6-a294d191da16/types+of+influencers+chart+featured+image.png Blog - what are the different types of influencers? - According to Merriam Webster, an influencer is simply, “a person who inspires or guides the actions of others.” By this definition, influencers were around long before social media entered our lives, but today we almost always associate them with social media, especially Instagram. Learn more about influencer marketing https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/7ffe3838-0e76-493d-9311-1a1d9584504e/social+media+influencer+marketing+tiers.png Blog - what are the different types of influencers? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/9987415e-d06e-4648-84d5-a88d6f5a2b35/What+type+of+influencer+should+you+work+with+%281%29.png Blog - what are the different types of influencers? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/playhouse-theaters-local-influencers monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d2cf7f15-57f4-4b91-ae6b-3bb9389f2f65/DM+Playhouse.png Blog - hummingbirds attend productions at The Playhouse Theater - The Playhouse is a home for artistic collaboration where any story can be told on stage. Off stage, they were looking for a way to increase excitement around their events and shows. That’s when they connected with the Hummingbirds to generate digital word of mouth marketing in the Des Moines area. https://www.hummingbirds.com/blog/stuart-chamber-commerce-holiday-local-influencers monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f74fe796-f5bb-4ba6-99b6-a508c661f693/Stuart+Chamber+of+Commerce.png Blog - Stuart Chamber of Commerce drives holiday sales with hummingbirds - During the holiday months, the Stuart Chamber of Commerce wanted shoppers near and far to experience the local shops and make purchases for themselves or others. By working with Hummingbirds, dozens of posts were shared to drive awareness about the small town and the value of choosing to shop local during the holidays. https://www.hummingbirds.com/blog/lof-xpress-local-influencer-marketing-spotlight monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e9ab26a6-e3d1-4389-b995-cbf1e74fcf51/LOF+Xpress.png Blog - hummingbirds try LOF Xpress’ speedy oil changes - Our amazing custom, LOF Xpress, is known for five point oil changes in minutes. They’re an auto service center with three locations around the Des Moines area where they cater to the busy driver on the go with advanced automation systems and expert service. Our Hummingbirds loved the quick oil changes, friendly staff, and delicious coffee. ☕️ Check out how our Hummingbirds enjoyed their experience at LOF Xpress. Iff you’re in the Des Moines metro, we encourage you to give them a try! https://www.hummingbirds.com/blog/case-study-doll-distributing-local-influencers monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2b830583-3c2f-41e8-bcb0-01320d1da8b4/Doll+Distributing.png Blog - Doll Distributing partners with hummingbirds - At the end of 2022, Doll Distributing connected with the Hummingbirds. They were planning their marketing strategy for 2023 and wanted to drive more interest for some of their beverage brands in the communities they serve. The idea of working with location-specific influencers was intriguing, so they decided to run a campaign with the Hummingbirds. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f1c44495-cbc9-460f-b8d8-5b15fc7846dd/Doll+distributing+instagram+comments.png Blog - Doll Distributing partners with hummingbirds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/local-spotlight-pizza-prairie monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/469bcfff-391a-40fd-b4f1-efab741a9947/Pizza+on+the+Prairie.png Blog - pizza on the prairie spotlight - In the spring of 2020, the Wallace Centers of Iowa approached the Hummingbirds. They were launching a great outdoor concept called Pizza on the Prairie and knew they wanted to drive a younger demographic to the experience — something they knew the Hummingbirds could help with! https://www.hummingbirds.com/blog/3-profitable-partnerships-for-local-businesses monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/d2a9a9bd-81c2-44dc-b875-22e05ebb4c2e/3+profitable+partnerships+featured+image.png Blog - 3 profitable partnerships for local businesses - If you own a local business, you probably know that partnerships are one of the fastest, most cost-effective ways to drive awareness and action from locals in your community. Let’s dive into three specific ways you can build these profitable partnerships. EMILY STEELE back to local marketing articles https://www.hummingbirds.com/blog/micro-influencers-dont-work-place-based-businesses monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/114cf07d-504a-46eb-9d88-a82c84374771/why+micro+influencers+don%E2%80%99t+work+for+place-based+businesses+featured+image.png Blog - Why micro influencers fail in local business - So you dove into the world of influencer marketing and realized there are a lot of solutions, platforms, and agencies. The fad these days is working with micro and nano influencers rather than popular celebrities. We’re here to level set the conversation so you can make the best decision for your influencer marketing spend. Emily Steele Learn more about influencer marketing https://www.hummingbirds.com/blog/create-lifetime-customers-referrals-engaging-content-creators monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e2b167af-34a6-49be-9729-5d9436d42adc/create+lifetime+customers+and+referrals+with+content+creators+feature+image.png Blog - create lifetime customers with content creators - When was the last time your advertising channel became a lifetime customer and referral for you? One of the biggest advantages of working with local content creators is longevity. A billboard won’t continue raving about your margaritas. A print ad certainly won’t be a referral engine once it gets recycled. And that TV spot? Not ever going to become a customer. When you bring relationship marketing into the fold, everything changes. You now have real humans that can experience your brand, share on social and continue doing so for life. Think about the best customers you have today. Why are they the best? Probably because they spend money with you repeatedly and tell all of their network about you, driving the bottom line of your company. https://www.hummingbirds.com/blog/hummingbirds-raises-1-million-in-seed-funding-to-connect-businesses-with-local-content-creators monthly 0.5 2024-12-31 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a8897665-aaba-4fac-b08f-522e5c93d822/hummingbirds+cofounders+raise+1+million+feature+image.png Blog - Raising $1M for Local Creator Connections - We are excited to announce the growth and evolution of Hummingbirds. Thank you to our amazing community of customers, hummingbirds, and champions for getting us to where we are today. Learn more from our latest press release below. https://www.hummingbirds.com/blog/drive-growth-local-economy-content-creators monthly 0.5 2024-10-12 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/cdef5d46-01e8-4f50-90f8-8b37ab02f18b/drive+the+growth+of+your+local+economy+with+content+creators+feature+image.png Blog - Grow your local economy with content creators - Economic developers and tourism leaders are looking for creative ways to increase local dollars spent and retain visitors as lifelong residents. Local content creators are today’s most relevant, impactful solution. emily steele back to local marketing articles https://www.hummingbirds.com/blog/increase-restaurant-revenue-local-people monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0de087fa-9791-469e-a4d5-687c4419f673/increase+restaurant+revenue+with+local+people+feature+image.png Blog - increase restaurant revenue with local people - Whether you’re a well-established restaurant in the heart of your community, or a brand new business trying to capture the hearts of locals, we’ll help you think through how to activate content creators to rave about your restaurant to others. emily steele back to local marketing articles https://www.hummingbirds.com/blog/peer-influence-boosts-local-businesses monthly 0.5 2024-08-09 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1d3c3ea9-760a-4452-928f-c40890475059/3+ways+peer+influence+boosts+small+businesses+feature+image.png Blog - 3 ways peer influence boosts local businesses - Local influencers and celebrity influencers are not the same thing. Most of us have seen a celebrity or famous influencer share a product on social media, and no matter how many times they say it’s their “new favorite workout outfit,” we tend to feel like they’re just trying to sell us something. Because they are. On the other hand, when a close friend, family member, or neighbor shares a favorite product or talks about their experience with a business, we tend to trust them. These people don’t consider themselves influencers, but when they share brands they love with their social media followers, that’s peer influencer marketing in action. Harnessing this type of local influence is an affordable and effective marketing strategy, but it can be difficult to tap into without the right resources. Learn how creator platforms like Hummingbirds are transforming the way businesses grow their brands using local imafluencers. EMILY STEELE back to local marketing articles https://www.hummingbirds.com/blog/hummingbirds-advertising-billboards monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6b8953d8-fa21-4d58-b1c6-4c05289e012e/hummingbirds+are+better+advertising+than+billboards+feature+image.png Blog - hummingbirds are better advertising than billboards - “75,000 cars pass this billboard each day!” As a business owner looking to market their brand to new customers, this can be an attractive statistic. Who wouldn’t want thousands of eyeballs on their message every day? Similar to online follower counts, a big number enticing for brands with marketing dollars to spend, but what does it mean? You can count the cars passing by (like followers), but there’s no way all of those people see the message. Even less of them actually do anything with the information. We’ll go over why activating hummingbirds is significantly more effective for local businesses than traditional advertising tactics like billboards. https://www.hummingbirds.com/blog/hummingbirds-new-business monthly 0.5 2024-06-04 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/310c798f-5e4a-4f3a-9c3e-0d5ced560e31/blog+feature+image+brew+up+business.png Blog - how hummingbirds brew up new business - This post was originally written by our former business developer: Brittney H. Multiple strangers have asked if I work at Exile Brewing Company. The answer is no, but it’s an understandable assumption. I wear enough of their branded clothing to pass for someone on their payroll, thus why that random lady in Target and a few people where I work out made the assumption. Ask me for Exile beer suggestions, menu favorites, where the bathroom is, happy hour specials or for the best seats in the brewery if you want to see a TV-- I’ve got answers. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c2a5aae3-f731-49d8-ba90-447e4415f5d7/friends+at+exile+brewing.jpeg Blog - how hummingbirds brew up new business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/bf35a346-1311-45bf-a435-49e3649393b1/hummingbird+at+exile+brewing.jpeg Blog - how hummingbirds brew up new business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ebb33d26-b850-41a6-b8d2-1fdff74b10ff/comment+at+the+bottom+of+exile+brewing+instagram+post.jpeg Blog - how hummingbirds brew up new business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hummingbirds.com/blog/local-des-moines-hummingbirds-ride-with-cyclebar monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/44dbcd56-b8f8-4897-a8f9-44691561c4c6/Hummingbirds+at+CycleBar+Feature+image.png Blog - Des Moines Hummingbirds Ride with CycleBar - Hummingbirds showed up at CycleBar in West Des Moines for a sweaty and fun complimentary ride! They got a great workout and then told their network about it on Instagram Stories, Instagram Posts, and Facebook Posts. About CycleBar CycleBar is a cycling studio that focuses on creating a supportive and empowering environment for its riders. They offer six different types of classes taught by fantastic instructors who play motivating music to get you sweating. https://www.hummingbirds.com/blog/case-study-rollins-mansion-event monthly 0.5 2024-07-26 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/30b7ed76-faae-4f85-8589-b40435e00af3/Hummingbirds+attend+an+event+at+Rollins+Mansion+Feature+image.png Blog - hummingbirds attend a Collins Mansion event - Hot chocolate bars and hidden staircases? Count us in! Hummingbirds kicked off 2020 by partnering the DSM hummingbirds with Rollins Mansion in Des Moines to bring 50 birds to their 2020 event calendar unveiling. about Rollins Mansion Originally built in the 1900’s, Rollins Mansion is a historic and sprawling event venue known for its unique architecture and beautiful views of downtown Des Moines. https://www.hummingbirds.com/blog/category/Des+Moines monthly 0.5 https://www.hummingbirds.com/blog/category/Hummingbirds monthly 0.5 https://www.hummingbirds.com/blog/category/Detroit monthly 0.5 https://www.hummingbirds.com/blog/category/San+Antonio monthly 0.5 https://www.hummingbirds.com/blog/category/Chicago monthly 0.5 https://www.hummingbirds.com/blog/category/Grand+Rapids monthly 0.5 https://www.hummingbirds.com/blog/category/Spotlights monthly 0.5 https://www.hummingbirds.com/blog/category/Podcast monthly 0.5 https://www.hummingbirds.com/blog/category/Birds monthly 0.5 https://www.hummingbirds.com/blog/category/Cincinnati monthly 0.5 https://www.hummingbirds.com/blog/category/Austin monthly 0.5 https://www.hummingbirds.com/blog/category/Trade monthly 0.5 https://www.hummingbirds.com/blog/category/Customers monthly 0.5 https://www.hummingbirds.com/blog/category/Brands monthly 0.5 https://www.hummingbirds.com/blog/category/Creator+Gift+Guide monthly 0.5 https://www.hummingbirds.com/blog/category/Gift+Guide monthly 0.5 https://www.hummingbirds.com/blog/category/CPG monthly 0.5 https://www.hummingbirds.com/blog/category/Houston monthly 0.5 https://www.hummingbirds.com/blog/tag/Des+Moines monthly 0.5 https://www.hummingbirds.com/blog/tag/Milwaukee monthly 0.5 https://www.hummingbirds.com/blog/tag/Kansas+City monthly 0.5 https://www.hummingbirds.com/blog/tag/Madison monthly 0.5 https://www.hummingbirds.com/blog/tag/San+Antonio monthly 0.5 https://www.hummingbirds.com/blog/tag/Grand+Rapids monthly 0.5 https://www.hummingbirds.com/blog/tag/Quad+Cities monthly 0.5 https://www.hummingbirds.com/blog/tag/Cincinnati monthly 0.5 https://www.hummingbirds.com/blog/tag/Restaurants monthly 0.5 https://www.hummingbirds.com/blog/tag/Omaha monthly 0.5 https://www.hummingbirds.com/blog/tag/Tourism monthly 0.5 https://www.hummingbirds.com/blog/tag/Retail monthly 0.5 https://www.hummingbirds.com/blog/tag/austin monthly 0.5 https://www.hummingbirds.com/blog/tag/houston monthly 0.5 https://www.hummingbirds.com/blog/tag/Iowa+City%2FCedar+Rapids monthly 0.5 https://www.hummingbirds.com/blog/tag/Columbus monthly 0.5 https://www.hummingbirds.com/blog/tag/Twin+Cities monthly 0.5 https://www.hummingbirds.com/blog/tag/louisville monthly 0.5 https://www.hummingbirds.com/blog/tag/detroit monthly 0.5 https://www.hummingbirds.com/blog/tag/Lincoln monthly 0.5 https://www.hummingbirds.com/blog/tag/St.+Louis monthly 0.5 https://www.hummingbirds.com/blog/tag/Small+Business monthly 0.5 https://www.hummingbirds.com/blog/tag/chicago monthly 0.5 https://www.hummingbirds.com/blog/tag/Indianapolis monthly 0.5 https://www.hummingbirds.com/thenest daily 0.75 2025-12-16 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/71d20565-dc2e-4ff0-9e1b-13f8d3d067c4/December+Nest+Cover+%281%29.png https://www.hummingbirds.com/thenest/biena-snacks monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/30d68bd5-bf9b-40c4-aedc-08c9993d6583/Biena+Snacks+++.png The Nest - Biena Snacks - Make it stand out Photo credit: @bienasnacks https://www.hummingbirds.com/thenest/meaves-chocolate monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/2c8236ac-d771-4c6f-8bea-8992520241c1/Meaves+Chocolate++.png The Nest - meave chocolate - Make it stand out Photo credit: @MeaveChocolate https://www.hummingbirds.com/thenest/trufru monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/8cd858dc-7528-420c-8497-23445402660d/tru+fru+++.png The Nest - Tru Fru - Make it stand out Photo credit: @TruFru https://www.hummingbirds.com/thenest/slate monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0d9c05f8-9d4e-4bfd-b919-ce25fe778321/slate++.png The Nest - Slate Milk - Make it stand out Photo credit: @Slatemilk https://www.hummingbirds.com/thenest/waterboy monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/88622ba0-dcf9-476b-9f6f-b8f13205c6fe/Water+Boy++.png The Nest - Water Boy - Make it stand out Photo credit: @waterboycan https://www.hummingbirds.com/thenest/ground-up monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6e2250ac-626d-4d72-8829-7796c410bdac/Ground+up++.png The Nest - Ground Up Nut Butter - Make it stand out Photo credit: @grounduppdx https://www.hummingbirds.com/thenest/eez-co monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ea07118f-9993-48cc-8fb0-2285a4b866dc/eez+co+.png The Nest - EEZ Co - Make it stand out Photo credit: @eezcompany https://www.hummingbirds.com/thenest/superbbakehouse monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/79f4f12c-be9f-4951-8303-cc4c8e8e4a6d/Supurb+bakehouse+.png The Nest - superb bakehouse - Make it stand out Photo credit: @superbbakehouse https://www.hummingbirds.com/thenest/laird-superfood monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b902e2ec-5d77-442f-8ab9-7027f1ce26c0/laird+superfood++.png The Nest - Laird Superfood - Make it stand out Photo credit: @lairdsuperfood https://www.hummingbirds.com/thenest/drinkrecess monthly 0.5 2025-12-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ab7b04e4-d0c3-4cf5-9dcd-bf466fd48d56/Recess++.png The Nest - Drink Recess - Make it stand out Photo credit: @takearecess https://www.hummingbirds.com/thenest/flav-city monthly 0.5 2025-12-05 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e7813e78-7fa2-44fe-9893-199174da4311/Function+of+beauty++-2.png The Nest - flavcity - Make it stand out Photo credit: @Flavcity https://www.hummingbirds.com/thenest/function-of-beauty monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/8f60776f-f7fc-4793-9888-d08d19cd2303/Function+of+beauty++.png The Nest - function of beauty - Make it stand out Photo credit: @functionofbeauty https://www.hummingbirds.com/thenest/ellenos monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/722f22d2-2af0-4ed2-b7a4-d2b365abe415/ellenos++.png The Nest - ellenos - Make it stand out Photo credit: @EllenosYogurt https://www.hummingbirds.com/thenest/pretty-tasty monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0b397fa0-c3aa-441b-97ac-b01f0b40a93c/Pretty+Tasty+.png The Nest - pretty tasty - Make it stand out Photo credit: @DrinkPrettyTasty https://www.hummingbirds.com/thenest/seven-sundays monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0fbf80db-45e2-4700-8988-b6ba7ba0e223/Sevan+Sundays++.png The Nest - seven sundays - Make it stand out Photo credit: @SevenSundays https://www.hummingbirds.com/thenest/tosi monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a3eeb7ee-a6a2-4d7c-8309-830321e075ad/Tolsi+.png The Nest - Tosi - Make it stand out Photo credit: @Tosisnacks https://www.hummingbirds.com/thenest/grillos-pickles monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/3cb2284a-8474-46ea-a768-20fab22bf77a/Grillos+Pickles.png The Nest - Grillo’s Pickles - Make it stand out Photo credit: @GrillosPickles https://www.hummingbirds.com/thenest/leisure-hydration monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/40155ed7-04e0-4c3c-84b5-1d68ccb35cc7/Happy+Egg-2.png The Nest - Leisure hydration - Make it stand out Photo credit: @LeisureHydration https://www.hummingbirds.com/thenest/happyegg monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/0e2dff62-877b-42c7-b011-21bd513bfc7a/Happy+Egg.png The Nest - happy egg co - Make it stand out Photo credit: @FollowHappyEgg https://www.hummingbirds.com/thenest/moroccanoil monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/58ab74e1-289f-42cc-9280-9d37ce7f0a7c/Nov+Nest+.png The Nest - Moroccanoil - Make it stand out Photo credit: @moroccanoil https://www.hummingbirds.com/thenest/sayso monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c7583c57-d0e7-4c94-b99d-d27cdc5b871f/vanleeuwenicecream+cover+.png The Nest - Sayso - Make it stand out Photo credit: @drink.sayso https://www.hummingbirds.com/thenest/ithaca-hummus monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/92df87eb-9546-4e5b-8b2f-1306acd763cb/Ithica+Hummus.png The Nest - Ithaca Hummus - Make it stand out Photo credit: @ithacahummus https://www.hummingbirds.com/thenest/inked-by-dani monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1418d5bd-e1f1-4a7c-af19-364c65f50323/Inked+By+Dani.png The Nest - inked by dani - Make it stand out Photo credit: @inked.bydani https://www.hummingbirds.com/thenest/happy-coffee monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/af438ec6-3733-4460-9980-514ec515122d/THE+NEST%21.png The Nest - happy - Make it stand out Photo credit: @we_are_happy_products https://www.hummingbirds.com/thenest/hibar monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/284a5340-fa66-494d-a85e-d604155efd6d/hibar+copy.png The Nest - hibar - Make it stand out Photo credit: @hellohibar https://www.hummingbirds.com/thenest/huel monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/90d1b9c6-ac56-4c93-9679-a465c8db4dbb/fuel+.png The Nest - Huel - Make it stand out Photo credit: @huel https://www.hummingbirds.com/thenest/real-good monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/daf89b3d-839a-433c-8694-97976cc65a06/real+good+.png The Nest - Real good - Make it stand out Photo credit: @realgoodfoods https://www.hummingbirds.com/thenest/misfits monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ac9e078f-19d2-4eee-a387-39afd05563f6/Misfits+.png The Nest - Misfits - Make it stand out Photo credit: @eatmisfits https://www.hummingbirds.com/thenest/purely-elizabeth monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/1cdba1a2-2957-4d02-b272-d0d7ee0f497f/purely+Elizabeth+.png The Nest - Purely Elizabeth - Make it stand out Photo credit: @purely_elizabeth https://www.hummingbirds.com/thenest/rosebud-ice-cream monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6379d1cf-cf39-424a-a77e-8c50224d2b49/Rosebud+Ice+Cream+.png The Nest - RoseBud Ice Cream - Make it stand out Photo credit: @rosebudicecream https://www.hummingbirds.com/thenest/mush monthly 0.5 2025-10-07 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/b2ea05c2-b6b1-46a3-b8b7-ba6956cada75/MUSH+cover+-2.png The Nest - MUSH - Make it stand out Photo credit: @MUSH https://www.hummingbirds.com/thenest/sol-ti monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a49b33b7-9954-470c-93ce-c04f889e153a/THE+NEST%21.png The Nest - sol-ti - Make it stand out Photo credit: @Sol-Ti https://www.hummingbirds.com/thenest/joolies monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/fbe40095-070b-4ad5-9972-70cd1e4fd4f3/Joolies+cover+.png The Nest - Joolies - Make it stand out Photo credit: @Joolies https://www.hummingbirds.com/thenest/nello monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/a2f9659a-ff89-4401-a6cd-e82754582596/Nello+cover+.png The Nest - nello - Make it stand out Photo credit: @Nello https://www.hummingbirds.com/thenest/van-leeuwen monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/cf47b6ab-8708-4165-ae5b-0e48a5334389/_vanleeuwenicecream+cover+.png The Nest - van leeuwen - Make it stand out Photo credit: @VanLeeuwenIceCream https://www.hummingbirds.com/thenest/remedy-organics monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/f5eef6cf-e9a0-46c4-bdc5-097c42b9c218/Remedy+Organics+cover.png The Nest - Remedy Organics - Make it stand out Photo credit: @RemedyOrganics https://www.hummingbirds.com/thenest/beam monthly 0.5 2025-10-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/133ce585-f2c3-452b-8aef-c5ca9441baa8/watermelon-straw-2.jpg.webp The Nest - beam - Make it stand out Photo credit: Beam https://www.hummingbirds.com/thenest/outshine monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/bbef53aa-c7b9-4d5b-9757-f33b55588f85/Outshine+cover+.png The Nest - outshine popsicles - Make it stand out Photo credit: @Outshine https://www.hummingbirds.com/thenest/free-af monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/bd4360eb-e62c-41ac-9fe3-482701097b44/free+af+cover.png The Nest - free af - Make it stand out Photo credit: Free AF https://www.hummingbirds.com/thenest/lemon-perfect monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/5690b993-5696-431f-bddd-3c38f8ec0c45/lemon+perfect+cover.png The Nest - lemon perfect - Make it stand out Photo credit: @locallyhannah https://www.hummingbirds.com/thenest/marvis monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ebf8a848-1a3e-47ea-85f5-eb9a08c6320b/marvis+cover+%281%29.png The Nest - marvis - Make it stand out Photo credit: @oliviavald https://www.hummingbirds.com/thenest/mingle-mocktails monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/5b6dda29-8be5-4922-841e-605a0523a0b8/mingle+mocktails+%281%29.png The Nest - mingle mocktails - Make it stand out Photo credit: @sams_shelvess https://www.hummingbirds.com/thenest/eadem monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/e3d4159c-1d16-4d6f-8c53-cb094b9d0e0c/eadem+cover+%281%29.png The Nest - eadem - Make it stand out Photo credit: @oliviavald https://www.hummingbirds.com/thenest/lady-bird-soda monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/95aa37e3-6dc8-4f9f-a1f6-e61f70c9ee2e/Lady+Bird+Cover.png The Nest - lady bird soda - Make it stand out Photo credit: Lady Bird Soda https://www.hummingbirds.com/thenest/jenis-ice-creams monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/156fee45-8146-4b70-a0fa-352a3e03275b/jeni%27s+cover+.png The Nest - jeni’s ice cream - Make it stand out Photo credit: Jeni’s Ice Cream https://www.hummingbirds.com/thenest/saint-james-tea monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/ddc19d59-c85e-4439-8b09-5614c5ec5ee9/saint+james+tea+cover.png The Nest - saint james tea - Make it stand out Photo credit: Saint James Tea https://www.hummingbirds.com/thenest/doughlicious monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/57933f0e-688c-44d6-b821-45fbf7314a00/doughlicious+cover.png The Nest - doughlicious - Make it stand out Photo credit: @raehelmer https://www.hummingbirds.com/thenest/pop-and-bottle monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/c63077e3-4798-40fa-8e94-ae7885a41f1b/pop+%26+bottle.png The Nest - pop & bottle - Make it stand out Photo credit: Pop & Bottle https://www.hummingbirds.com/thenest/pioneer-pastures monthly 0.5 2025-08-15 https://images.squarespace-cdn.com/content/v1/64de8a2ba2d0160db8c3b7f3/6f67bcb7-c4bc-4e7b-af6b-7f7aa4c9346d/pioneer+pastures+%282%29.png The Nest - pioneer pastures - Make it stand out Photo credit: @loewrrldd https://www.hummingbirds.com/thenest/little-saints monthly 0.5 2025-08-06 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