# Hummingbirds > Hummingbirds is a community-powered retail velocity platform built for CPG brands that need to prove their marketing moves product. Brands activate a community of real, discovery-driven shoppers through creator Campaigns — geo-targeted content that drives localized awareness and in-store trial at the retailers that matter most. The same platform that produces authentic creator content tracks shelf-level impact. One dashboard, one investment, one story: from community to shelf. Hummingbirds serves food, beverage, beauty, and pet CPG brands at retailers including Target, Walmart, Whole Foods, Sprouts, Ulta, Costco, and H-E-B. Its network of "Birds" — 50,000+ real, discovery-driven shoppers across the US — are not influencers. They are people who already shop locally, already have trust, and already influence purchase decisions in their communities. Brands save an average of 21 hours of internal team time per campaign. ## Core Platform - [Home](https://www.hummingbirds.com): Overview of the Hummingbirds platform and the everyday creator model. - [How It Works](https://www.hummingbirds.com/how-it-works): Step-by-step breakdown of how brands build Campaigns, match with creators, track results, and reuse licensed content. - [Campaigns](https://www.hummingbirds.com/solutions/ugc): Brands brief creators on a product or moment. Birds create geo-targeted content — photos, videos, social posts — that reaches real consumers near the stores where the product is sold. All content is licensed for use across paid, organic, and retail media. - [Brand Awareness](https://www.hummingbirds.com/solutions/brand-awareness): Local discovery and community-led brand building through everyday creators. - [Cities](https://www.hummingbirds.com/cities): Markets where Hummingbirds creator communities are most active. ## Solutions by Industry - [Food Brands](https://www.hummingbirds.com/solutions/food-cpg): Creator activation for food CPG brands at retail. - [Beverage Brands](https://www.hummingbirds.com/solutions/beverage-cpg): Creator activation for beverage brands at retail. - [Beauty Brands](https://www.hummingbirds.com/solutions/beauty-cpg): Creator activation for beauty brands at Ulta, Target, and more. - [Pet Brands](https://www.hummingbirds.com/solutions/pet-cpg): Creator activation for pet brands at Chewy, PetSmart, and more. - [Everyday Goods](https://www.hummingbirds.com/solutions/everyday-goods): Creator activation for general consumer goods brands. ## Long-Form Insights (Blog + Webinar Content) The highest-signal content on the site — in-depth articles paired with webinar recordings on creator-led retail strategy for CPG brands. - [How CPG Brands Build an Always-On Creator Strategy That Drives Retail Velocity](https://www.hummingbirds.com/blog-webinars/how-cpg-brands-build-an-always-on-creator-strategy-that-drives-retail-velocity) - [How Real People Will Power Retail Discovery in 2026](https://www.hummingbirds.com/blog-webinars/how-real-people-will-power-retail-discovery-in-2026) - [Omnichannel Wins the Cart](https://www.hummingbirds.com/blog-webinars/omnichannel-wins-the-cart) - [IRL Experiential Marketing for CPG Brands](https://www.hummingbirds.com/blog-webinars/irl-experiential-marketing-for-cpg-brands) - [How Everyday Dose Scaled from 350K Subscribers to 4,000 Retail Doors](https://www.hummingbirds.com/blog-webinars/how-everyday-dose-scaled-from-350k-subscribers-to-4-000-retail-doors-and-what-cpg-brands-can-learn-from-it) - [Cart Culture: Social Signals and Social Strategy for 2026](https://www.hummingbirds.com/blog-webinars/cart-culture-social-signals-social-strategy-for-2026) ## Blog: CPG Insights Curated articles on creator-led retail strategy for CPG brands. - [What Is a Creator Retail Activation? The Complete Guide for CPG Brands](https://www.hummingbirds.com/blog/what-is-a-creator-retail-activation-the-complete-guide-for-cpg-brands) - [The CPG Brand's Guide to Hyperlocal Creator Activation](https://www.hummingbirds.com/blog/the-cpg-brands-guide-to-hyperlocal-creator-activation-driving-real-influence-in-the-cities-where-your-product-lives) - [Why Creator-Product Fit Is the Most Important Variable in CPG Marketing](https://www.hummingbirds.com/blog/why-creator-product-fit-is-the-most-important-variable-in-cpg-marketing) - [New Retailer, Now What? How CPG Brands Activate Creators at Launch](https://www.hummingbirds.com/blog/new-retailer-now-what) - [Real Results: How Everyday Creators Drive Retail Momentum for CPG Brands](https://www.hummingbirds.com/blog/real-results-how-everyday-creators-drive-retail-momentum-for-cpg-brands) - [Hummingbirds Is Now Nationwide: What It Means for CPG Brands Running Creator Campaigns](https://www.hummingbirds.com/blog/hummingbirds-is-now-nationwide-what-it-means-for-cpg-brands-running-creator-campaigns) - [The Data Behind Everyday Creator Performance](https://www.hummingbirds.com/blog/the-data-behind-everyday-creator-performance) - [Why Everyday Creators Are Redefining CPG Marketing](https://www.hummingbirds.com/blog/why-everyday-creators-are-redefining-cpg-marketing-in-2025) - [IRL Retail: Why the Aisle Is Where Digital Influence Finally Clicks](https://www.hummingbirds.com/blog/irl-retail-why-the-aisle-is-where-digital-influence-finally-clicks) - [How Everyday Creators Are Shaping Food and Beverage Discovery](https://www.hummingbirds.com/blog/how-everyday-creators-are-shaping-food-and-beverage-discovery) - [How Everyday Creators Are Transforming Beauty and Wellness Discovery](https://www.hummingbirds.com/blog/how-everyday-creators-are-transforming-beauty-wellness-discovery) - [The Female Consumer: The Everyday Creator Shaping Modern CPG Discovery](https://www.hummingbirds.com/blog/the-female-consumer-the-everyday-creator-shaping-modern-cpg-discovery) - [What Everyday Creators Want from Brands in 2026](https://www.hummingbirds.com/blog/what-everyday-creators-want-from-brands-in-2026) - [How to Build a CPG Growth Strategy](https://www.hummingbirds.com/blog/how-to-build-a-cpg-growth-strategy) - [How to Drive CPG Sales with Geo-Targeted Creators](https://www.hummingbirds.com/blog/how-to-drive-cpg-sales-with-geo-targeted-influencers) - [CPG Influencer Marketing](https://www.hummingbirds.com/blog/cpg-influencer-marketing) ## Guides & Reports - [The State of Everyday Creators](https://www.hummingbirds.com/guides/the-state-of-everyday-creators) - [Everyday Creator Guide](https://www.hummingbirds.com/guides/everyday-creator-guide) - [How to Win at Target](https://www.hummingbirds.com/guides/how-to-win-target) - [How to Win at Walmart](https://www.hummingbirds.com/guides/how-to-win-walmart) - [How to Win at Whole Foods](https://www.hummingbirds.com/guides/how-to-win-whole-foods) - [How to Win at Costco](https://www.hummingbirds.com/guides/how-to-win-costco) - [How to Win at Sprouts](https://www.hummingbirds.com/guides/how-to-win-sprouts) - [How to Win at Ulta](https://www.hummingbirds.com/guides/how-to-win-ulta) - [Food Brand Guide](https://www.hummingbirds.com/guides/food-guide) - [Beverage Brand Guide](https://www.hummingbirds.com/guides/beverage-guide) - [Beauty Brand Guide](https://www.hummingbirds.com/guides/beauty-guide) - [Pet Brand Guide](https://www.hummingbirds.com/guides/pet-guide) ## Events & Webinars - [Cart Culture: Why F&B Brands Need a Creator Strategy That Never Sleeps](https://www.hummingbirds.com/event/cart-culture-why-f-b-brands-need-a-creator-strategy-that-never-sleeps) - [Cart Culture: Why IRL Will Win in 2026](https://www.hummingbirds.com/event/cart-culture-why-irl-will-win-in-2026) - [Cart Culture: Omnichannel Wins the Cart](https://www.hummingbirds.com/event/cart-culture-omnichannel-wins-the-cart) - [Cart Culture: Why Your Superfans Don't Scale You](https://www.hummingbirds.com/event/cart-culture-why-your-super-fans-dont-scale-you) - [The Rise of Everyday Creators](https://www.hummingbirds.com/event/the-rise-of-everyday-creators) ## Company - [About Us](https://www.hummingbirds.com/about) - [Press](https://www.hummingbirds.com/press) - [Partners](https://www.hummingbirds.com/partners)